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Fwd: [sfa_fl] 2005 Taco Bell Truth Tour!

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  • reporter2@mpinet.net
    Message 1 of 1 , Nov 5, 2004
      >To: sfa_fl@yahoogroups.com
      >From: "student_farmworker_alliance" <organize@...>
      >Date: Fri, 05 Nov 2004 20:30:45 -0000
      >Subject: [sfa_fl] 2005 Taco Bell Truth Tour!
      >2005 Taco Bell Truth Tour!
      >WHEN: March 7th through March 21st, 2005
      >WHERE: From March 7th to March 12th, over 100 farmworkers and their
      >allies will travel north from Immokalee, Florida, stopping in major
      >cities in the South and Midwest -- including Atlanta, Memphis,
      >Chicago, St. Louis, and Indianapolis -- on their way to Louisville,
      >Kentucky, home of Yum Brands Inc., the world's largest restaurant
      >company and the parent company of Taco Bell.
      >Then, during the entire week of March 13th to March 18th, the tour
      >will hit Louisville, where farmworkers from Immokalee and their allies
      >will hold an intensive week of educational events and actions in and
      >around the city. Highlights will include a round-the-clock presence
      >at Yum Brands, a "reverse reality tour" (a day-long bus trip by
      >farmworkers through the neighborhoods of Yum Brands executives), a
      >protest tour of Louisville Taco Bells, and the formation of a human
      >chain from Yum Brands to nearby Unified Foodservice Purchasing Coop,
      >the giant food purchasing coop that buys food for all five of Yum
      >Brands' chains (Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W
      >The tour will culminate with a mass rally on Saturday, March 19th,
      >outside of Yum Brands' headquarters, where several thousand boycott
      >supporters of all ages will gather for a day of music, speeches, and
      >colorful theater in a carnival atmosphere.
      >For more details on the tour and how you can join us, either in
      >Louisville or in one of the major cities where the tour will be
      >stopping along the way, email us at workers@..., or visit
      >the website at www.ciw-online.org .
      >BACKGROUND: For the past three years, farmworkers from Immokalee and
      >their allies have crossed the country, carrying the truth about the
      >sweatshop conditions behind the tomatoes in Taco Bell's products to
      >communities from Tallahassee to San Francisco. Each year, the CIW's
      >Truth Tours have culminated in major actions -- including a 10-day
      >hunger strike in 2003 and a 3-day march in 2004 -- outside of Taco
      >Bell's global headquarters in Irvine, California.
      >In the process, the Taco Bell Truth Tour has become a
      >nationally-recognized annual event. Participants have included Tom
      >Morello (formerly of Rage Against the Machine, today lead guitarist
      >for Audioslave), Boots Riley (2003 Rolling Stone Magazine's Hip Hop
      >Artist of the Year), Dolores Huerta (co-founder of the UFW and
      >legendary champion of civil rights), Lila Downs (singer and Academy
      >Award winner for the "Frida" soundtrack), Eric Schlosser (author of
      >"Fast Food Nation"), and dozens of leaders from national religious
      >But this year, we are bringing the truth about farmworker poverty
      >to the home of fast-food profits, Yum Brands Inc., the parent company
      >of Taco Bell, Pizza Hut, Kentucky Fried Chicken, Long John Silvers,
      >and A&W Restaurants, with revenues of over $24 billion in 2003. Yum
      >Brands is the largest restaurant company in the world, larger than
      >McDonald's, and as such wields tremendous influence in the corporate
      >food industry.
      >Through the unparalleled impact of the Unified Foodservice Purchasing
      >Co-op (UFPC), the corporation that pools the buying power of Yum
      >Brand's five major chains and leverages that power to obtain the
      >lowest prices possible for its client chains, Taco Bell and Yum Brands
      >exert a strong downward pressure on their suppliers' prices. In
      >agriculture, this translates directly into a downward pressure on the
      >wages and working conditions for farmworkers.
      >As major buyers of Florida tomatoes, Taco Bell and Yum Brands have the
      >opportunity, and the responsibility, to influence the way workers are
      >treated in their suppliers' operations. Yet after more than three
      >years of a strong and growing national boycott, Yum Brands still
      >refuses to take concrete, measurable steps to address the brutal labor
      >conditions in its tomato supply chain -- conditions that include
      >sub-poverty annual wages, no right to overtime, no right to organize,
      >a per bucket piece rate that hasn't changed significantly since 1978,
      >no sick leave, no health insurance, and no benefits whatsoever.
      >Support for the boycott is expanding at a rapid pace across the
      >country, particularly on college campuses, where the
      >Student/Farmworker Alliance's "Boot the Bell" campaign has become one
      >of the fastest growing movements for social justice today. Most
      >recently, UCLA and the University of Notre Dame have moved to end
      >their relationships with Taco Bell in response to student support for
      >the boycott. They join 18 other schools in an unprecedented wave
      >of student-led activism, demanding that Taco Bell clean up human
      >rights abuses in its supply chain if it is to do business on their
      >For more on the Taco Bell boycott and details on the upcoming 2005
      >Truth Tour, go to the Coalition of Immokalee Workers' website at
      >www.ciw-online.org .
      >Support farmworkers, Boycott Taco Bell!
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