>From: "student_farmworker_alliance" <organize@...>
>Date: Fri, 05 Nov 2004 20:30:45 -0000
>Subject: [sfa_fl] 2005 Taco Bell Truth Tour!
>2005 Taco Bell Truth Tour!
>WHEN: March 7th through March 21st, 2005
>MAJOR RALLY TO BE HELD SATURDAY, MARCH 19th
>WHERE: From March 7th to March 12th, over 100 farmworkers and their
>allies will travel north from Immokalee, Florida, stopping in major
>cities in the South and Midwest -- including Atlanta, Memphis,
>Chicago, St. Louis, and Indianapolis -- on their way to Louisville,
>Kentucky, home of Yum Brands Inc., the world's largest restaurant
>company and the parent company of Taco Bell.
>Then, during the entire week of March 13th to March 18th, the tour
>will hit Louisville, where farmworkers from Immokalee and their allies
>will hold an intensive week of educational events and actions in and
>around the city. Highlights will include a round-the-clock presence
>at Yum Brands, a "reverse reality tour" (a day-long bus trip by
>farmworkers through the neighborhoods of Yum Brands executives), a
>protest tour of Louisville Taco Bells, and the formation of a human
>chain from Yum Brands to nearby Unified Foodservice Purchasing Coop,
>the giant food purchasing coop that buys food for all five of Yum
>Brands' chains (Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W
>The tour will culminate with a mass rally on Saturday, March 19th,
>outside of Yum Brands' headquarters, where several thousand boycott
>supporters of all ages will gather for a day of music, speeches, and
>colorful theater in a carnival atmosphere.
>For more details on the tour and how you can join us, either in
>Louisville or in one of the major cities where the tour will be
>stopping along the way, email us at workers@..., or visit
>the website at www.ciw-online.org .
>BACKGROUND: For the past three years, farmworkers from Immokalee and
>their allies have crossed the country, carrying the truth about the
>sweatshop conditions behind the tomatoes in Taco Bell's products to
>communities from Tallahassee to San Francisco. Each year, the CIW's
>Truth Tours have culminated in major actions -- including a 10-day
>hunger strike in 2003 and a 3-day march in 2004 -- outside of Taco
>Bell's global headquarters in Irvine, California.
>In the process, the Taco Bell Truth Tour has become a
>nationally-recognized annual event. Participants have included Tom
>Morello (formerly of Rage Against the Machine, today lead guitarist
>for Audioslave), Boots Riley (2003 Rolling Stone Magazine's Hip Hop
>Artist of the Year), Dolores Huerta (co-founder of the UFW and
>legendary champion of civil rights), Lila Downs (singer and Academy
>Award winner for the "Frida" soundtrack), Eric Schlosser (author of
>"Fast Food Nation"), and dozens of leaders from national religious
>But this year, we are bringing the truth about farmworker poverty
>to the home of fast-food profits, Yum Brands Inc., the parent company
>of Taco Bell, Pizza Hut, Kentucky Fried Chicken, Long John Silvers,
>and A&W Restaurants, with revenues of over $24 billion in 2003. Yum
>Brands is the largest restaurant company in the world, larger than
>McDonald's, and as such wields tremendous influence in the corporate
>Through the unparalleled impact of the Unified Foodservice Purchasing
>Co-op (UFPC), the corporation that pools the buying power of Yum
>Brand's five major chains and leverages that power to obtain the
>lowest prices possible for its client chains, Taco Bell and Yum Brands
>exert a strong downward pressure on their suppliers' prices. In
>agriculture, this translates directly into a downward pressure on the
>wages and working conditions for farmworkers.
>As major buyers of Florida tomatoes, Taco Bell and Yum Brands have the
>opportunity, and the responsibility, to influence the way workers are
>treated in their suppliers' operations. Yet after more than three
>years of a strong and growing national boycott, Yum Brands still
>refuses to take concrete, measurable steps to address the brutal labor
>conditions in its tomato supply chain -- conditions that include
>sub-poverty annual wages, no right to overtime, no right to organize,
>a per bucket piece rate that hasn't changed significantly since 1978,
>no sick leave, no health insurance, and no benefits whatsoever.
>Support for the boycott is expanding at a rapid pace across the
>country, particularly on college campuses, where the
>Student/Farmworker Alliance's "Boot the Bell" campaign has become one
>of the fastest growing movements for social justice today. Most
>recently, UCLA and the University of Notre Dame have moved to end
>their relationships with Taco Bell in response to student support for
>the boycott. They join 18 other schools in an unprecedented wave
>of student-led activism, demanding that Taco Bell clean up human
>rights abuses in its supply chain if it is to do business on their
>For more on the Taco Bell boycott and details on the upcoming 2005
>Truth Tour, go to the Coalition of Immokalee Workers' website at
>Support farmworkers, Boycott Taco Bell!
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