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Stop Wasting Time and Money With Your Article Marketing

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  • Bill Platt
    A Free-Reprint Article Written by: Bill Platt Article Title: Stop Wasting Time and Money With Your Article Marketing See TERMS OF REPRINT to the end of the
    Message 1 of 2 , Jul 23, 2013
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      A Free-Reprint Article Written by: Bill Platt

      Article Title:
      Stop Wasting Time and Money With Your Article Marketing

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      Online marketers are always arguing for or against the value
      of article marketing. Many will argue that article marketing
      could provide real traffic and sales to ones' website, and
      furthermore, article submission has the potential to offer
      some serious SEO value to the marketers' websites. Many
      more will tell you that article marketing is an utter waste
      of time and money... The difference between those who do
      well with article marketing and those who do not is usually
      a matter of education, or lack thereof...


      Additional Article Information:
      ===============================

      1014 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2013-07-23 11:15:00

      Written By: Bill Platt
      Copyright: 2010-2013
      Contact Email: mailto:comments@...


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      Stop Wasting Time and Money With Your Article Marketing
      Copyright (c) 2010-2013 Bill Platt
      Writing Puzzle
      http://WritingPuzzle.com/



      Online marketers are always arguing for or against the value of
      article marketing. Many will argue that article marketing could
      provide real traffic and sales to ones' website, and
      furthermore, article submission has the potential to offer some
      serious SEO value to the marketers' websites. Many more will
      tell you that article marketing is an utter waste of time and
      money...

      The difference between those who do well with article marketing
      and those who do not is usually a matter of education, or lack
      thereof...

      Those who succeed with article marketing generally know a few
      things that others don't, and just as importantly, these people
      understand the nature of the article marketing landscape.

      Those who fail with article marketing do so for a number of
      reasons, although most importantly, the reason for failure is
      rooted in a lack of knowledge about how to truly make article
      marketing work for them, and the lack of understanding about an
      always shifting landscape of article marketing.

      Other reasons many online marketers fail with article marketing:

      * They think that one article is a good test of the technique.
      Even the greatest baseball player in history (Ty Cobb) only
      batted .367, which is just a hair over one hit for every three
      "at bats".

      Even the professional article marketers, who have a track record
      of making hundreds of thousands of dollars with article
      marketing, do not produce winners at the same level as Ty Cobb
      provided hits... There are no article marketers who hit it out of
      the park every time... As with anything else in life, article
      marketing success is dictated by the Law Of Averages.

      So consider this: If the professional article writers do not hit
      it out of the park with every article, what makes YOU think that
      your one article is a "good test" of the technique?

      * People suppose that since article marketing is a method of
      advertising, then they should "advertise" in their articles.
      But, it does not work that way. People want information, so in
      articles, we give them the information that they want. All
      advertising should be reserved for the Authors' Resource Box
      that follows the article - this is also where you will place your
      anchor text links, to influence your websites' rankings in the
      search engines.

      * Press Releases are for sharing news about your company.
      Articles are for sharing information that people want to know. In
      your press release, you should mention the name of your company /
      website inside the main body of text. But with articles, you
      should only mention your company / website in the Authors'
      Resource Box.

      * If people will not want to read your article, reputable
      publishers will not want to publish your article.

      The Always Shifting Landscape

      Websites that are willing to accept your articles directly fall
      into two categories:

      * Those who will publish anything; and

      * Those who have editorial standards and are very selective
      about the articles they are willing to accept from marketers...

      Those who will publish anything generally find it difficult to
      attract repeat visitors... Therefore, they find that attracting
      visitors is a struggle that never ends.

      This results in websites that do not provide profits to the
      website owner... How many websites do you own where you will keep
      pumping money into them, once you have come to the realization
      that those websites will never turn a profit for you?

      New website owners will frequently prepay up to two years of
      domain registration and web hosting. As you can imagine, if after
      two years the website has never turned a profit, the site will
      close when its registration expires.

      The other side of this coin is that if the website is not earning
      money, the website owner will frequently quit working on it, well
      before the website expires... So if it is an article directory,
      don't be surprised when you realize that the website works, but
      no one is home to approve your article submissions...

      Those webmasters, who do have editorial standards, find
      attracting and keeping visitors to be much easier... And as a
      result, they find that earning a profit is not only realistic,
      but it is a way of life...

      Article Directories that have editorial standards, like Ezine
      Articles, will continue to be around for a very long time. Chris
      Knight has owned and operated EzineArticles.com at a profit since
      November of 1999, and so long as he continues to exercise his
      perogative to have editorial standards, you can bet that he will
      continue to attract repeat visitors and to earn a profit from his
      website.

      Quality information is the key to the survival of websites and to
      writing articles that will stand the test of time, delivering a
      lifetime of traffic and sales.

      Here Today... Gone Tomorrow...

      If for one minute, you rely on websites that will publish
      anything, to make your article marketing campaigns work for you,
      then you will find that most of your article submission efforts
      will be wasted...

      The owners of a vast majority of the Article Directories are not
      even approving the articles that have been submitted to them...

      And even if they are approving articles, most of those websites
      that will accept your article submissions will close within two
      years, due to a lack of profits, resulting from a lack of
      editorial standards on the part of the website owner.

      The vast majority of websites, which accept articles from the
      public, stop approving articles within just a few months...
      Thereafter, when the domain expires, the website and your
      articles on it will disappear into the dust bin of history...

      In Conclusion...

      If you focus only on you or your products / website in your
      articles, then you will have no one to blame for your failure,
      but you...

      But, if you focus on providing your readers information that they
      can use and will enjoy reading, then your article marketing
      campaigns could provide the level of success to you that you
      seek, just as it has provided success to the many authors, whose
      names you know and websites you recognize by name...




      ---------------------------------------------------------------------
      At http://WritingPuzzle.com/ you will find more training materials for article
      marketers. If you are more interested in writing and publishing books, then
      you may find http://ProfessionalBookMarketing.com/ to be your perfect
      cup of tea. Bill Platt has been teaching other writers how to create content
      that gets the reader's attention and how to promote themselves online, since
      early 2001. Subscribe to his mailing list here:
      http://PlattPublishing.com/offers/KWA.php


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