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Article Marketing Tips: How Consumers Read Your Articles

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  • Bill Platt
    A Free-Reprint Article Written by: Bill Platt Article Title: Article Marketing Tips: How Consumers Read Your Articles See TERMS OF REPRINT to the end of the
    Message 1 of 3 , Jun 25, 2013
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      A Free-Reprint Article Written by: Bill Platt

      Article Title:
      Article Marketing Tips: How Consumers Read Your Articles

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      If you want to understand what makes one article marketer
      successful, while many more achieve poor results, then
      consider this 6-step process designed to help you understand
      how to make your article marketing more effective.

      Additional Article Information:

      1278 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2013-06-25 12:00:00

      Written By: Bill Platt
      Copyright: 2010-2013
      Contact Email: mailto:comments@...

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      Article Marketing Tips: How Consumers Read Your Articles
      Copyright (c) 2010-2013 Bill Platt
      Writing Puzzle

      If you are an article marketer, or you have entertained the
      possibility of writing articles, then keep reading...

      In this article, I define the Six Essential Elements of writing
      articles that generates traffic and produces sales for your

      It will all begin to make sense to you when you step into the
      shoes of your readers... Because once you understand how your
      readers read your articles, it becomes rather obvious what your
      articles need to include in order for you to generate interest in
      your article, and successfully deliver visitors to your

      Once you understand the "how and why" of writing great
      articles, you will have the knowledge necessary to help you join
      the ranks of the article marketing superstars... But if you miss
      the point of this article, you are instead likely to join the
      ranks of the people who whine about how Article Marketing a

      There Are Six Essential Elements of Successful Article Marketing:

      1. Title - Many people suggest that you should put your top
      keywords at the front of your article title, but I don't
      subscribe to that methodology. I do include my target keywords in
      the title, when I can, but an article that is well-optimized for
      the search engines is worthless if it does not get published...
      The #1 goal of your articles' title is to get the article
      opened!! You must present a title that is going to get the
      attention of publishers and readers; you must present a title
      that is going to compel a person to at least open your article to
      see if they will want to read it...

      2. Opening Paragraph - The title got your article opened, but now
      you need your reader to read the article... Tell your reader why
      they should keep reading your article and read it to its
      conclusion... Any reader who does not reach your website from
      your article is a "missed opportunity" to sell your stuff...
      Show people why it will be in their best interest to finish
      reading your article...

      3. The Article Body - The article body must meet the promise of
      the Article Title and the opening paragraph... The article body
      must retain the interest of the reader to the last word... The
      article body should tell a story people want to read, and leave
      them wanting more... The article body must successfully carry the
      reader to the articles' closing paragraph and to your Author's
      Resource Box...

      4. Your Closing Paragraph - Ideally, when your reader reaches the
      last paragraph of an article, the reader should be happy to have
      read the article to its conclusion. This is the first point about
      your closing paragraph. The second is that the closing paragraph
      should successfully bridge the reader from the article to the
      Authors' Resource Box. After all, the Authors' Resource Box is
      where the writer will get paid for having invested the effort
      into writing the article. When the reader reads the resource box
      and takes the action the author asked him or her to take, then
      the process of writing has the opportunity to offer the writer
      great rewards.

      5. The Authors' Resource Box - The Authors' Resource Box needs
      to transition the reader from your article to your website, by
      offering a compelling call-to-action to get the reader to go to
      your website... Tell who you are, but don't go overboard...
      People do not care who you are or what you have done - they only
      care about what else you can do for them... Jeff Herring wrote a
      great article that elaborates a bit further on how to construct
      an effective Resource Box here (
      http://ezinearticles.com/?id=3624961 )...

      6. Your Landing Page - You should never try to sell your products
      or services in your Authors' Resource Box. Instead, you should
      try to get the reader to your website, where you have an
      unlimited number of words, videos, pictures and testimonials to
      tell the real story of your products or services. Few vendors
      have the ability to sell a product or service in 500 characters,
      so you should use your Authors' Resource Box to get the reader
      to your website, where you will do the real selling...

      Tell A Story People Want To Read

      Often, the difference between someone who will try to write an
      article for $5 and the professional writer who understands the
      value of his or her work can be defined simply...

      The person writing an article for $5 will "beat around the
      bush" for five hundred words, without ever actually saying
      anything of any real value to anyone... The person who works for
      $5 an article is just putting words on a page so that he or she
      can be paid...

      The person who demands $40 to $500 to write an article is a
      master of story-telling... He or she will tell a story that
      people will want to read, and therefore a story that publishers
      will want to publish...

      The authors who tell a story that "people are happy to have
      read" will find their articles on more high-quality websites,
      and they will find more people visiting their websites, as a
      result of having read the article...

      Words on a page only please search engines, but a story on a page
      will ALSO attract readers, visitors and paying customers to your

      Interestingly, most online marketing gurus who advise hiring
      people to write $5 articles fail to tell the whole truth -- they
      fail to point out that articles that pass real link popularity to
      a website must have link popularity to pass on to your website...

      People don't link to articles that are nothing more than "words
      on a page", but people will link to a story that needs
      telling... Just like with Jeff Herring's article linked above;
      his story is worth sharing with you, and as a result, it has
      gained its own links from people who do not know Jeff
      personally... (I have never met Jeff Herring or talked to him by
      phone or email. It was an honest recommendation for a great
      article written by him.)

      Jeff's article has gained its own link popularity, by merit of
      it being a good story... As a result, Jeff's article will pass
      real link popularity back to his website, because it has real
      value for readers and real link popularity to share...

      Article Marketing Will Not Work For Everyone...

      There are a great number of us who have made a lot of money with
      article marketing... Then there are thousands of others who have
      never made any money at all with article marketing...

      When you want to find success with an online business, you should
      mirror those people who have been successful...

      Article Marketing is no different... If you have ever visited a
      website or purchased a product, as a result of having read an
      article that mentioned the website or product, take another look
      at the article that drove you to action... Try to understand the
      "how" and "why" that article worked, and then try to figure
      out how you can duplicate the formula for yourself...

      Chances are good that you will see my "Six Essential Elements of
      Successful Article Marketing" in those articles that you are

      Fortunately, you don't have to take my word for what I am
      telling you in this article... Whenever you find an article that
      moves you to visit the website shown in the Authors' Resource
      Box, take another look at the article to see how closely it
      matches with the "Six Essential Elements" I shared with you in
      this article... You may be surprised by what you learn...

      At http://WritingPuzzle.com/ you will find more training materials for article
      marketers. If you are more interested in writing and publishing books, then
      you may find http://ProfessionalBookMarketing.com/ to be your perfect
      cup of tea. Bill Platt has been teaching other writers how to create content
      that gets the reader's attention and how to promote themselves online, since
      early 2001. Subscribe to his mailing list here:

      --- END ARTICLE ---

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