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5 Essential Elements of Successful Article Marketing

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  • Bill Platt
    A Free-Reprint Article Written by: Bill Platt Article Title: 5 Essential Elements of Successful Article Marketing See TERMS OF REPRINT to the end of the
    Message 1 of 2 , Jun 18, 2013
      A Free-Reprint Article Written by: Bill Platt

      Article Title:
      5 Essential Elements of Successful Article Marketing

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      If you understand the "how and why" of writing great
      articles, perhaps you can generate more sales from your
      articles than I have from mine... But if you miss the point
      of this article, you are likely to never make any money at
      all with article marketing...

      Additional Article Information:

      1149 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2013-06-18 10:00:00

      Written By: Bill Platt
      Copyright: 2010-2013
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      5 Essential Elements of Successful Article Marketing
      Copyright (c) 2010-2013 Bill Platt
      Writing Puzzle

      If you want to understand how to be successful online, study
      those who are already successful, and gain an understanding of
      "what they do" and "why they do what they do..." Then mirror
      their actions...

      I have been very successful using Article Marketing to promote my
      online businesses, since early 2000...

      I have written and distributed many articles that went on to
      generate sales in the five figures... But for the sake of the
      FTC, "Very few people will make this kind of money with Article

      If you understand the "how and why" of writing great articles,
      perhaps you can generate more sales from your articles than I
      have from mine... But if you miss the point of this article, you
      are likely to never make any money at all with article

      There Are Five Essential Elements of Successful Article

      1. Title - Many people suggest that you should put your top
      keywords at the front of your article title, but I don't
      subscribe to that methodology. I do include my target keywords in
      the title, when I can, but an article that is well-optimized for
      the search engines is worthless if it does not get published...
      The #1 goal of your articles' title is to get the article
      opened!! You must present a title that is going to get the
      attention of publishers and readers; you must present a title
      that is going to compel a person to at least open your article to
      see if they will want to read it...

      2. Opening Paragraph - The title got your article opened, but now
      you need your reader to read the article... Tell your reader why
      they should keep reading your article and read it to its
      conclusion... Any reader who does not reach your website from
      your article is a "missed opportunity" to sell your stuff...
      Show people why it will be in their best interest to finish
      reading your article...

      3. The Article Body - The article body must meet the promise of
      the Article Title and the opening paragraph... The article body
      must retain the interest of the reader to the last word... The
      article body must tell a story people want to read, and leave
      them wanting more... The article body must successfully carry the
      reader to your Author's Resource Box... When finished reading,
      the reader must be happy to have read the article...

      4. The Authors' Resource Box - The Authors' Resource Box needs
      to transition the reader from your article to your website, by
      offering a compelling call-to-action to get the reader to go to
      your website... Tell who you are, but don't go overboard...
      People do not care who you are - they only care about what else
      you can do for them... Jeff Herring wrote a great article that
      elaborates a bit further on how to construct an effective
      Resource Box here (http://ezinearticles.com/?id=3624961)

      5. Your Landing Page - You should never try to sell your products
      or services in your Authors' Resource Box. Instead, you should
      try to get the reader to your website, where you have an
      unlimited number of words, videos, pictures and testimonials to
      tell the real story of your products or services. Few vendors
      have the ability to sell a product or service in 500 characters,
      so you should use your Authors' Resource Box to get the reader
      to your website, where you will do the real selling...

      Tell A Story People Want To Read

      Often, the difference between someone who will try to write an
      article for $5 and the professional writer who understands the
      value of his or her work can be defined simply...

      The person writing an article for $5 will "beat around the
      bush" for five hundred words, without ever actually saying
      anything of any real value to anyone... The person who works for
      $5 an article is just putting words on a page so that he or she
      can be paid...

      The person who demands $40 to $500 to write an article is a
      master of story-telling... He or she will tell a story that
      people will want to read, and therefore a story that publishers
      will want to publish...

      The authors who tell a story that "people are happy to have
      read" will find their articles on more high-quality websites,
      and they will find more people visiting their websites, as a
      result of having read the article...

      Words on a page only please search engines, but a story on a page
      will ALSO attract readers, visitors and paying customers to your

      Interestingly, most online marketing gurus who advise hiring
      people to write $5 articles also fail to tell a truth -- they
      fail to point out that articles that pass real link popularity to
      a website must have link popularity to pass on to your website...

      People don't link to articles that are nothing more than "words
      on a page", but people will link to a story that needs
      telling... Just like with Jeff Herring's article linked above;
      his story is worth sharing with you, and as a result, it has
      gained its own links from people who do not know Jeff
      personally... (I have never met Jeff Herring or talked to him by
      phone or email. It was an honest recommendation for a great
      article written by him.)

      Jeff's article has gained its own link popularity, by merit of
      it being a good story... As a result, Jeff's article will pass
      real link popularity back to his website, because it has real
      value for readers and real link popularity to share...

      Article Marketing Will Not Work For Everyone...

      There are a great number of us who have made a lot of money with
      article marketing... Then there are thousands of others who have
      never made any money at all with article marketing...

      When you want to find success with an online business, you should
      mirror those people who have been successful...

      Article Marketing is no different... If you have ever visited a
      website or purchased a product, as a result of having read an
      article that mentioned the website or product, take another look
      at the article that drove you to action... Try to understand the
      "how" and "why" that article worked, and then try to figure
      out how you can duplicate the formula for yourself...

      Chances are good that you will see my "Five Essential Elements
      of Successful Article Marketing" in those articles that you are

      Fortunately, you don't have to take my word for what I am
      telling you in this article... Whenever you find an article that
      moves you to visit the website shown in the Authors' Resource
      Box, take another look at the article to see how closely it
      matches with the "Five Essential Elements" I shared with you in
      this article... You may be surprised by what you learn...

      At http://WritingPuzzle.com/ you will find more training materials for article
      marketers. If you are more interested in writing and publishing books, then
      you may find http://ProfessionalBookMarketing.com/ to be your perfect
      cup of tea. Bill Platt has been teaching other writers how to create content
      that gets the reader's attention and how to promote themselves online, since
      early 2001. Subscribe to his mailing list here:

      --- END ARTICLE ---

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