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Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale

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  • Marty Bradfield
    A Free-Reprint Article Written by: Marty Bradfield Article Title: Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale See TERMS OF
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      A Free-Reprint Article Written by: Marty Bradfield

      Article Title:
      Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      Most commercial webmasters enter the online sales process at
      a great disadvantage... The disadvantage is that they have
      never worked in sales, nor have they studied the fine art of
      copy writing... Many webmasters spend a considerable amount
      of time second-guessing themselves about when and where to
      ask for the sale...


      Additional Article Information:
      ===============================

      1070 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-11-09 11:00:00

      Written By: Marty Bradfield
      Copyright: 2010
      Contact Email: mailto:marty.bradfield@...



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      Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
      Copyright (c) 2010 Marty Bradfield
      Multiple Traffic Streams Report
      http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



      Most commercial webmasters enter the online sales process at a
      great disadvantage... The disadvantage is that they have never
      worked in sales, nor have they studied the fine art of copy
      writing...

      Many webmasters spend a considerable amount of time
      second-guessing themselves about when and where to ask for the
      sale...

      Amazingly, many websites you visit will make a great case for its
      products or services, and still fail to ask for the sale... This
      happens primarily because the person writing the copy fears
      coming across as just another used car salesman...

      But, it should be noted that if a prospect takes the time to read
      your sales copy, then you as a copywriter will be doing a great
      disservice to your prospect by not giving the prospect an obvious
      and easy way to buy your products or services...

      If you're not going to ask for the sale in a clear and obvious
      manner, then you should save everyone the time and trouble of
      having to read your sales copy in the first place...

      There is nothing worse than visiting a website, taking the time
      to read the copy, and not been able to find the link that will
      allow you to make a purchase...

      Knowing When To Ask For The Sale

      I have heard a lot of discussion concerning when to ask for the
      sale... Many webmasters, including myself for my first five years
      online, get into the mindset that they have to describe their
      product or service offerings in full, before asking for the
      sale...

      However, not every person who visits your website is unaware of
      your offer... In fact, a certain percentage of those people
      visiting your website decided to visit your website, because they
      are ready to buy NOW...

      As a result, you should provide your visitors the opportunity to
      buy your products or services, as soon as they land on your
      website...

      A buddy of mine, who writes sales copy for a living, suggested
      that any sales page should provide at least four "calls to
      action", enabling prospects at all levels to make the purchase,
      when they are ready to make the purchase...

      The four levels of prospects that you should take consideration
      for, include:

      1. Repeat buyers, who know exactly what they are buying;

      2. New buyers, who have been pre-qualified to purchase what you
      are selling;

      3. New buyers, who need a general introduction to your products
      or services, before they are ready to buy; and

      4. New buyers, who need to learn everything there is to learn
      about a particular product or service offer, before they make
      that decision to buy.

      For repeat buyers, when they land on your website, the only thing
      they want to know is where to go to buy your product or service
      NOW...

      New buyers, who have been pre-qualified to purchase what you are
      selling, are people who may have learned about your offering from
      somebody else or through a another website... These folks want to
      see a quick summary of your offer, so that they know they are in
      the right place... After they have seen your quick summary, they
      want your buy button...

      New buyers, who need a general introduction to your products or
      services, before they are ready to buy are the kinds of people
      who do not like to read... They want to get a general overview
      and a few details from you, before they make their decision...
      Once they have made the decision to buy, they want quick access
      to the buy button...

      The fourth set of buyers will read your long copy, word for word,
      and probably even read it two or three times... These people will
      probably even browse every page of your website to determine if
      you have more information to share with them about the product or
      service that you are selling... These folks will suck in every
      available piece of information that you are willing to give them,
      before they reach for the buy button...

      The lesson to be learned from the four types of buyers is that
      you should present a "call to action" or a "buy button" at
      every opportunity, frequently and obviously...

      When To Sell, And When Not To Sell

      If you include your purchase page on a page separate from your
      sales page, it should be noted that you should leave the sales
      copy off of your purchase page...

      The reason is because most people who have clicked the button to
      go to your purchase page are already sold on your offer... If you
      attempt to resell somebody on your purchase page, you risk
      talking the person out of the sale...

      If you have set up systems that will enable you to pre-qualify
      and pre-sell your product or service, then it is best to send
      those people directly to your purchase page, as opposed to
      sending them to your sales page... When you have pre-qualified
      and pre-sold your product or service, you do not want to talk
      your prospect out of completing the process...

      Many professional online marketers will construct several sales
      pages to enable them to make their offers in a variety of
      different ways, usually writing each sales page to address a
      variety of prospects, with different needs...

      Driving Traffic To Your Website

      The hardest part and easiest part of any website is driving
      targeted traffic to it...

      Depending on your skill set and your budget, delivering a
      targeted audience to your website may be the most difficult thing
      you have ever done...

      For others, getting traffic is the easy part... Those
      professional online marketers who have honed their skills and
      their sales message will eventually buy traffic from a number of
      online sources...

      If your sales copy is good and sales conversions are reliable,
      buying traffic is as easy as falling off a log... There are
      literally thousands of traffic sources online from which you can
      buy traffic...

      The trick to buying traffic is to make sure that you are able to
      make a profit on the traffic you buy... Those people who can
      consistently afford to buy traffic are those who track their
      results and learn how many people they need to put on their page
      to get a sale...

      Once you begin to understand the effectiveness of your sales
      copy, then you can easily put traffic through your website... And
      more importantly, do so reliably at a profit...






      ---------------------------------------------------------------------
      Marty Bradfield teaches the Basics of online marketing and
      Cutting Edge Techniques used by online marketers, to develop lead
      generation systems for new businesses. He recommends the 80-page
      report that outlines 35 Proven Traffic Generation Techniques used
      by professional marketers to build their online businesses:
      http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


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