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5 Reasons to Hire a Ghost Producer for Your Video Content

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  • Enzo F. Cesario
    A Free-Reprint Article Written by: Enzo F. Cesario Article Title: 5 Reasons to Hire a Ghost Producer for Your Video Content See TERMS OF REPRINT to the end of
    Message 1 of 1 , Oct 28, 2010
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      A Free-Reprint Article Written by: Enzo F. Cesario

      Article Title:
      5 Reasons to Hire a Ghost Producer for Your Video Content

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      When it comes to producing an online video component, such
      as a webisode series or informational campaign, it might be
      time to hire such an expert to ghost-produce your materials.
      Ghost-production is the development of materials that will
      go out solely under the brand name, without necessarily
      attributing the creator in the process. As this article will
      discuss, there are many advantages in this approach for all
      involved.


      Additional Article Information:
      ===============================

      859 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-10-28 10:30:00

      Written By: Enzo F. Cesario
      Copyright: 2010
      Contact Email: mailto:ennzo.f.cesario@...



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      5 Reasons to Hire a Ghost Producer for Your Video Content
      Copyright (c) 2010 Enzo F. Cesario
      BrandSplat
      http://www.Brandsplat.com/



      The principle known as the division of labor argues that when
      people have sufficient resources available, they begin to
      specialize in different tasks, allowing more complex and
      profitable work to be done. The industrial revolution was based
      on this principle - as machines were provided that reduced the
      number of farmhands needed to grow crops, jobs requiring
      mechanics for the maintenance of these machines arose. More
      people were available to work in factories, which became
      increasingly specialized, and technology rocketed forward as a
      result.

      In the branding world, the importance of dividing labor among
      various staff cannot be stressed highly enough. There are
      specialties for every conceivable task out there, and it is rare
      that you find someone who can competently handle all of them,
      much less excel. Further, since excellence sets a good brand
      apart from others, we must seek out the best specialists whenever
      possible.

      When it comes to producing an online video component, such as a
      webisode series or informational campaign, it's time to hire
      such an expert to ghost-produce your materials. Ghost-production
      is the development of materials that will go out solely under the
      brand name, without necessarily attributing the creator in the
      process. As will be discussed shortly, there are many advantages
      in this approach for all involved.

      Advantage #1 - Specialization

      As mentioned above, the power to specialize is a unique and
      effective thing. It frees one of the need to focus in many
      directions, allowing him to devote more time and energy to the
      tasks most needing his exact expertise. S0 the advantage in
      hiring someone specifically trained to work on the video produced
      becomes self-evident.

      What's more, video is a process that requires a specialized
      touch. There are concerns about lighting, quality of image versus
      likelihood of users' Internet speeds, issues about the exact
      perfect length of a video, and so on. While it is true that just
      about anyone can make and distribute a video with a half-decent
      digital camera and a YouTube account, there is no argument but
      that those most familiar and capable with the medium can achieve
      the greatest results.

      Advantage #2 - External Perspective

      As in all cases of hiring outside personnel to handle projects
      related to a brand, the value of a close but still external
      perspective cannot be overestimated. A ghost producer typically
      is not an employee of the brand company, but a contractor. They
      don't have the intimate personal involvement with the brand, yet
      they do care for its success because they want to get paid and be
      recognized as a good partner. So they can make objective
      assessments that might escape those more directly immersed in the
      program.

      It's said that no one is a harsher critic than oneself; however,
      at the same time, no one can deceive like oneself, either. Many
      people have the tendency to focus on what they perceive as
      exciting and vital about their brand without noticing the
      discomfiting facts about it. A ghost producer can provide a bit
      of perspective and open up fresh ideas that may not otherwise
      present themselves.

      Advantage #3 - Expense Control

      Another advantage of the specialization effect is that many
      professional video producers have their own equipment, or at
      least access to some. With some careful research, a brand can
      contract with such a talent and alleviate the need to acquire
      equipment directly.

      Additionally, if the video project is intended to be a short-term
      effort within the larger context of the brand, it means that the
      company can acquire talent for the duration of the project and no
      longer. Rather than hiring someone and going through all the
      routines required to bring them into employ, the brand can
      contract their services and then cheerfully part ways at the end
      with all parties satisfied.

      Advantage #4 - Flexibility

      There is one concern that is always raised about the ghostwriting
      or ghost producing process: Why would any creative sort surrender
      the rights to his work? The answer is for career training and
      flexibility.

      Particularly in the early stages of a producer's career,
      anonymity can be a great asset. It allows the creator to gain
      on-the-job experience without risking his reputations early.
      Additionally, while he may be justifiably proud of his work when
      he produces it, he may have a different view later in his career
      and be more comfortable if those early efforts did not gain as
      much notice as later ones. Ghost productions therefore allow a
      comfortable period of adjustment to this career of choice.

      Advantage #5 - The Sly Aside

      Just as a ghost-producing effort could be a trial run for a
      budding artist's career efforts, it can serve equally as a trial
      run for a hiring process. Hiring several producers over time to
      make different branding campaigns can save the brand the money of
      retaining them full time, while allowing the brand to find the
      style it is most comfortable with before sending that artist an
      offer of employ. None of this need be stated outright during the
      campaign, but it is often understood that this might well be the
      case, and a strong brand will take advantage of the effect.






      ---------------------------------------------------------------------
      Enzo F. Cesario is an online branding specialist
      and co-founder of Brandsplat, a digital content
      agency. Brandsplat creates blogs, articles, videos
      and social media in the "voice" of our client's
      brand. It makes sites more findable and brands more
      recognizable. For the free Brandcasting Report go to
      http://www.BrandSplat.com/ or visit our blog at
      http://www.iBrandCasting.com/


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