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How To Out-Socialize The Gurus On Twitter And Other Social Media

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  • Marty Bradfield
    A Free-Reprint Article Written by: Marty Bradfield Article Title: How To Out-Socialize The Gurus On Twitter And Other Social Media See TERMS OF REPRINT to the
    Message 1 of 2 , Oct 22, 2010
      A Free-Reprint Article Written by: Marty Bradfield

      Article Title:
      How To Out-Socialize The Gurus On Twitter And Other Social Media

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      Social media has long been touted as the latest and greatest
      Internet marketing tool that will bring new people to any
      online business seeking new customers... For most online
      marketers, the social media environment appears over-hyped
      and ineffective... But, this article will show you how to
      find real success with social media marketing...

      Additional Article Information:

      1064 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-10-22 10:00:00

      Written By: Marty Bradfield
      Copyright: 2010
      Contact Email: mailto:marty.bradfield@...

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      How To Out-Socialize The Gurus On Twitter And Other Social Media
      Copyright (c) 2010 Marty Bradfield
      Multiple Traffic Streams Report

      Social media has long been touted as the latest and greatest
      Internet marketing tool that will bring new people to any online
      business seeking new customers...

      For most online marketers, the social media environment appears
      over-hyped and ineffective... Between Facebook, MySpace, Twitter,
      Stumble Upon, and Delicious, online marketers waste plenty of
      time trying to tap revenue from these social platforms...

      Why Auto-Following Will Always Fail

      John Reese is one of those people who has become famous for his
      online marketing prowess, with a variety of product launches...
      Even with his genius for online marketing, John Reese failed to
      make the Twitter platform work for his business... In June of
      2008, Reese realized that the auto-follow strategy of gaining
      Twitter followers was not working...

      The auto-follow Twitter marketing strategy is doomed to
      failure... I actually lost a little bit of respect for John
      Reese, because he had to learn the hard way that the Twitter
      auto-follow strategy would not work... A man with his genius
      should have known before he started that the technique was doomed
      to fail miserably...

      It will fail because it works in the same manner as a safe list
      or traffic exchange system, where a bunch of people will gather
      together to send advertising to each other... The problem is that
      people only agree to join such systems so that they can send
      their advertising to others, not so that they can read a ton of
      advertising from other people...

      People do not join safe lists because they want 10,000 people to
      send them advertising in their email... They only agree to let
      10,000 people send them commercial e-mail, because they want to
      send their commercial e-mail to 10,000 people... Everyone
      involved is so caught up in the hope that someone will read their
      advertising and buy what they are selling, without giving much
      concern or thought to the idea that even they are not reading the
      email that other people send to them...

      In June of 2008, John Reese gave up on the auto-follow strategy
      for gaining Twitter followers... He un-followed everybody in a
      single day and started again from scratch...

      Is Twitter Dead?

      Nearly 2 years later, in March of 2010, John Reese declared in an
      e-mail to his mailing list that he had deleted his twitter
      account... He cited the same reasons that he did 21 months
      previously -- too much noise...

      John Reese is not the only online guru to abandon the Twitter
      platform... Frank Kern, and a few of Reese's other online
      associates, also bid Twitter farewell... Kern said that Twitter
      was a "time suck" that was eating into his productivity...

      Please don't get the idea that my reporting on the marketing
      gurus leaving Twitter like rats from a sinking ship is a signal
      to you that you should do the same...

      In fact, I am not leaving Twitter and I see no reason that you
      should either...

      By mentioning Reese and Kern leaving Twitter behind, I am only
      pointing out that some of the sharpest minds involved in online
      marketing have yet to understand the true art and science of
      social media marketing...

      Both of these guys are smart... Few people will argue against
      that... But, both have failed to understand how to turn a profit
      from the Twitter social media platform...

      Social Media Marketing Is Not Mass Marketing

      If you were to ask me... These two guys, smart as they are,
      missed the most elemental foundation of social media marketing...
      say, after me, S-O-C-I-A-L... SOCIAL media marketing...

      John Reese and Frank Kern are masters of mass marketing... Mass
      marketing does not work on social media websites...

      Social media is described as such, because it invites individuals
      to socialize with one another... Those individuals who have
      mastered the social media platform are those who have understood
      how to create relationships, develop relationships, and maintain
      relationships... They have understood that social media websites
      are there to help you nurture social relationships with other

      The mass marketer is focused on himself, above and beyond all
      other people... The social marketer is focused on building
      relationships with the people with whom they would like to do

      If you understand how to attract people and maintain personal
      relationships with those people, then you may master social media
      marketing in a way that John Reese and Frank Kern were unable to

      Stumbling In The Dark

      The first step to mastering social media marketing is to learn
      how to attract people... Auto-follow will never work towards that
      end... In order to attract people who want to follow you, you
      must inspire them to want to follow you...

      It is funny when I watch the people who are trying to market
      themselves on Twitter...

      Some of those people will send out an endless supply of quotes,
      trying to convince you of their value, because they have said
      something clever through the words of another person...

      Others will send out sales message after sales message hoping to
      attract your business...

      Still others will try to win your support by focusing on key
      words... They want to treat Twitter as if it were search engine
      driving traffic to their website...

      Some Twitter users will make certain to include a link with every
      tweet... The smarter of the lot will only link to information...
      The more shallow of the group will only link to sales pages...

      And finally, there are those who are probably smarter than all of
      us put together... They are the ones who provide a mix of
      content... Sometimes, they will give us a link to information...
      Sometimes, they will link us to the sales page... At other times,
      they will share quotes and news headlines... And in all cases,
      they will socialize with their followers, asking about things
      important to their followers and sharing their personal lives
      with those who ask...

      The Lesson To Take From This Article

      Social media marketing works best, when the marketer who is
      attempting to use it, remembers that first and foremost it is a
      platform to socialize with other people...

      Why do people follow YOU on Twitter?

      They follow you, because there is something about you and what
      you say that appeals to them at a very human level...

      If you want to win in the Social Media element, be human and
      don't be afraid to socialize with your friends and

      Marty Bradfield teaches the Basics of online marketing and
      Cutting Edge Techniques used by online marketers, to develop lead
      generation systems for new businesses. He recommends the 80-page
      report that outlines 35 Proven Traffic Generation Techniques used
      by professional marketers to build their online businesses:

      --- END ARTICLE ---

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