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Stop Wasting Time and Money With Your Article Marketing

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  • Bill Platt
    A Free-Reprint Article Written by: Bill Platt Article Title: Stop Wasting Time and Money With Your Article Marketing See TERMS OF REPRINT to the end of the
    Message 1 of 2 , Jan 27, 2010
    • 0 Attachment
      A Free-Reprint Article Written by: Bill Platt

      Article Title:
      Stop Wasting Time and Money With Your Article Marketing

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      Online marketers are always arguing for or against the value
      of article marketing. Many will argue that article marketing
      could provide real traffic and sales to ones' website, and
      furthermore, article submission has the potential to offer
      some serious SEO value to the marketers' websites. Many
      more will tell you that article marketing is an utter waste
      of time and money... The difference between those who do
      well with article marketing and those who do not is usually
      a matter of education, or lack thereof...


      Additional Article Information:
      ===============================

      1014 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-01-27 09:00:00

      Written By: Bill Platt
      Copyright: 2010
      Contact Email: mailto:comments@...


      Bill Platt's Picture URL:
      http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg

      For more free-reprint articles by Bill Platt, please visit:
      http://www.thePhantomWriters.com/recent/author/bill-platt.html


      =============================================
      Special Notice For Publishers and Webmasters:
      =============================================

      HTML Copy-and-Paste and TEXT Copy-and-Paste
      Versions Of Article Are Available at:
      http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code

      ---------------------------------------------------------------------

      Stop Wasting Time and Money With Your Article Marketing
      Copyright (c) 2010 Bill Platt
      the Phantom Writers
      http://thePhantomWriters.com/



      Online marketers are always arguing for or against the value of
      article marketing. Many will argue that article marketing could
      provide real traffic and sales to ones' website, and
      furthermore, article submission has the potential to offer some
      serious SEO value to the marketers' websites. Many more will
      tell you that article marketing is an utter waste of time and
      money...

      The difference between those who do well with article marketing
      and those who do not is usually a matter of education, or lack
      thereof...

      Those who succeed with article marketing generally know a few
      things that others don't, and just as importantly, these people
      understand the nature of the article marketing landscape.

      Those who fail with article marketing do so for a number of
      reasons, although most importantly, the reason for failure is
      rooted in a lack of knowledge about how to truly make article
      marketing work for them, and the lack of understanding about an
      always shifting landscape of article marketing.

      Other reasons many online marketers fail with article marketing:

      * They think that one article is a good test of the technique.
      Even the greatest baseball player in history (Ty Cobb) only
      batted .367, which is just a hair over one hit for every three
      "at bats".

      Even the professional article marketers, who have a track record
      of making hundreds of thousands of dollars with article
      marketing, do not produce winners at the same level as Ty Cobb
      provided hits... There are no article marketers who hit it out of
      the park every time... As with anything else in life, article
      marketing success is dictated by the Law Of Averages.

      So consider this: If the professional article writers do not hit
      it out of the park with every article, what makes YOU think that
      your one article is a "good test" of the technique?

      * People suppose that since article marketing is a method of
      advertising, then they should "advertise" in their articles.
      But, it does not work that way. People want information, so in
      articles, we give them the information that they want. All
      advertising should be reserved for the Authors' Resource Box
      that follows the article - this is also where you will place your
      anchor text links, to influence your websites' rankings in the
      search engines.

      * Press Releases are for sharing news about your company.
      Articles are for sharing information that people want to know. In
      your press release, you should mention the name of your company /
      website inside the main body of text. But with articles, you
      should only mention your company / website in the Authors'
      Resource Box.

      * If people will not want to read your article, reputable
      publishers will not want to publish your article.

      The Always Shifting Landscape

      Websites that are willing to accept your articles directly fall
      into two categories:

      * Those who will publish anything; and

      * Those who have editorial standards and are very selective
      about the articles they are willing to accept from marketers...

      Those who will publish anything generally find it difficult to
      attract repeat visitors... Therefore, they find that attracting
      visitors is a struggle that never ends.

      This results in websites that do not provide profits to the
      website owner... How many websites do you own where you will keep
      pumping money into them, once you have come to the realization
      that those websites will never turn a profit for you?

      New website owners will frequently prepay up to two years of
      domain registration and web hosting. As you can imagine, if after
      two years the website has never turned a profit, the site will
      close when its registration expires.

      The other side of this coin is that if the website is not earning
      money, the website owner will frequently quit working on it, well
      before the website expires... So if it is an article directory,
      don't be surprised when you realize that the website works, but
      no one is home to approve your article submissions...

      Those webmasters, who do have editorial standards, find
      attracting and keeping visitors to be much easier... And as a
      result, they find that earning a profit is not only realistic,
      but it is a way of life...

      Article Directories that have editorial standards, like Ezine
      Articles, will continue to be around for a very long time. Chris
      Knight has owned and operated EzineArticles.com at a profit since
      November of 1999, and so long as he continues to exercise his
      perogative to have editorial standards, you can bet that he will
      continue to attract repeat visitors and to earn a profit from his
      website.

      Quality information is the key to the survival of websites and to
      writing articles that will stand the test of time, delivering a
      lifetime of traffic and sales.

      Here Today... Gone Tomorrow...

      If for one minute, you rely on websites that will publish
      anything, to make your article marketing campaigns work for you,
      then you will find that most of your article submission efforts
      will be wasted...

      The owners of a vast majority of the Article Directories are not
      even approving the articles that have been submitted to them...

      And even if they are approving articles, most of those websites
      that will accept your article submissions will close within two
      years, due to a lack of profits, resulting from a lack of
      editorial standards on the part of the website owner.

      The vast majority of websites, which accept articles from the
      public, stop approving articles within just a few months...
      Thereafter, when the domain expires, the website and your
      articles on it will disappear into the dust bin of history...

      In Conclusion...

      If you focus only on you or your products / website in your
      articles, then you will have no one to blame for your failure,
      but you...

      But, if you focus on providing your readers information that they
      can use and will enjoy reading, then your article marketing
      campaigns could provide the level of success to you that you
      seek, just as it has provided success to the many authors, whose
      names you know and websites you recognize by name...




      ---------------------------------------------------------------------
      My name is Bill Platt. If you enjoyed this article and
      found it useful, then you will love my newest ebook titled,
      "How To Use Article Marketing To Positively Impact Your
      SEO Efforts". It is 70-pages of hard-hitting information
      about how to make your article marketing truly profitable.
      http://thephantomwriters.com/ebooks/article-marketing-seo.html
      Or, you can get warmed up with my free
      "Article Marketing: Beyond The Basics" ebook at:
      http://thephantomwriters.com/ebooks/advanced-article-marketing.html


      --- END ARTICLE ---

      Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
      http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code



      .....................................

      TERMS OF REPRINT - Publication Rules
      (Last Updated: May 11, 2006)

      Our TERMS OF REPRINT are fully enforcable under the terms of:

      The Digital Millennium Copyright Act
      http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

      .....................................

      *** Digital Reprint Rights ***

      * If you publish this article in a website/forum/blog,
      You Must Set All URL's or Mailto Addresses in the body
      of the article AND in the Author's Resource Box as
      Hyperlinks (clickable links).

      * Links must remain in the form that we published them.
      Clean links should point to the Author's links without
      redirects having been inserted into the copy.

      * You are not allowed to Change or Delete any Words or
      Links in the Article or Resource Box. Paragraph breaks
      must be retained with articles. You can change where
      the paragraph breaks fall, but you cannot eliminate all
      paragraph breaks as some have chosen to do.

      * Email Distribution of this article Must be done through
      Opt-in Email Only. No Unsolicited Commercial Email.


      * You Are Allowed to format the layout of the article for
      proper display of the article in your website or in your
      ezine, so long as you can maintain the author's interests
      within the article.

      * You may not use sentences from this article as an input
      for any software that steals sentences from others in
      order to build an article with software. The copyright on
      this article applies to the "WHOLE" article.


      *** Author Notification ***

      We ask that you notify the author of publication of his
      or her work. Bill Platt can be reached at:
      comments@...


      *** Print Publication Reprint Rights ***

      If you desire to publish this article in a PRINT
      publication, you must contact the author directly
      for Print Permission at:
      mailto:comments@...



      .....................................

      If you need help converting this text article for proper
      hyperlinked placement in your webpage, please use this
      free tool: http://thephantomwriters.com/link-builder.pl

      Would you like to learn how to improve the performance of your
      article marketing campaigns? Download our F.R.E.E. 108-page
      Article Marketing Ebook at:
      http://thephantomwriters.com/ebooks/advanced-article-marketing.html


      *****************************************************************
      *
      * This email is being delivered directly to members of the group:
      *
      * sitesandzines@yahoogroups.com
      *
      *****************************************************************


      =====================================================================

      ABOUT THIS ARTICLE SUBMISSION

      http://thePhantomWriters.com/ is a paid article distribution
      service. thePhantomWriters.com and Article-Distribution.com
      are owned and operated by:

      Bill Platt
      3010 E Raintree
      Stillwater, Oklahoma USA 74074


      Learn more about our article distribution services by visiting:
      http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

      The content of this article is solely the property
      and opinion of its author, Bill Platt
      http://thePhantomWriters.com/



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    • Bill Platt
      A Free-Reprint Article Written by: Bill Platt Article Title: Stop Wasting Time and Money With Your Article Marketing See TERMS OF REPRINT to the end of the
      Message 2 of 2 , Jul 23, 2013
      • 0 Attachment
        A Free-Reprint Article Written by: Bill Platt

        Article Title:
        Stop Wasting Time and Money With Your Article Marketing

        See TERMS OF REPRINT to the end of the article.

        Article Description:
        Online marketers are always arguing for or against the value
        of article marketing. Many will argue that article marketing
        could provide real traffic and sales to ones' website, and
        furthermore, article submission has the potential to offer
        some serious SEO value to the marketers' websites. Many
        more will tell you that article marketing is an utter waste
        of time and money... The difference between those who do
        well with article marketing and those who do not is usually
        a matter of education, or lack thereof...


        Additional Article Information:
        ===============================

        1014 Words; formatted to 65 Characters per Line
        Distribution Date and Time: 2013-07-23 11:15:00

        Written By: Bill Platt
        Copyright: 2010-2013
        Contact Email: mailto:comments@...


        Bill Platt's Picture URL:
        http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg

        For more free-reprint articles by Bill Platt, please visit:
        http://www.thePhantomWriters.com/recent/author/bill-platt.html


        =============================================
        Special Notice For Publishers and Webmasters:
        =============================================

        HTML Copy-and-Paste and TEXT Copy-and-Paste
        Versions Of Article Are Available at:
        http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code

        ---------------------------------------------------------------------

        Stop Wasting Time and Money With Your Article Marketing
        Copyright (c) 2010-2013 Bill Platt
        Writing Puzzle
        http://WritingPuzzle.com/



        Online marketers are always arguing for or against the value of
        article marketing. Many will argue that article marketing could
        provide real traffic and sales to ones' website, and
        furthermore, article submission has the potential to offer some
        serious SEO value to the marketers' websites. Many more will
        tell you that article marketing is an utter waste of time and
        money...

        The difference between those who do well with article marketing
        and those who do not is usually a matter of education, or lack
        thereof...

        Those who succeed with article marketing generally know a few
        things that others don't, and just as importantly, these people
        understand the nature of the article marketing landscape.

        Those who fail with article marketing do so for a number of
        reasons, although most importantly, the reason for failure is
        rooted in a lack of knowledge about how to truly make article
        marketing work for them, and the lack of understanding about an
        always shifting landscape of article marketing.

        Other reasons many online marketers fail with article marketing:

        * They think that one article is a good test of the technique.
        Even the greatest baseball player in history (Ty Cobb) only
        batted .367, which is just a hair over one hit for every three
        "at bats".

        Even the professional article marketers, who have a track record
        of making hundreds of thousands of dollars with article
        marketing, do not produce winners at the same level as Ty Cobb
        provided hits... There are no article marketers who hit it out of
        the park every time... As with anything else in life, article
        marketing success is dictated by the Law Of Averages.

        So consider this: If the professional article writers do not hit
        it out of the park with every article, what makes YOU think that
        your one article is a "good test" of the technique?

        * People suppose that since article marketing is a method of
        advertising, then they should "advertise" in their articles.
        But, it does not work that way. People want information, so in
        articles, we give them the information that they want. All
        advertising should be reserved for the Authors' Resource Box
        that follows the article - this is also where you will place your
        anchor text links, to influence your websites' rankings in the
        search engines.

        * Press Releases are for sharing news about your company.
        Articles are for sharing information that people want to know. In
        your press release, you should mention the name of your company /
        website inside the main body of text. But with articles, you
        should only mention your company / website in the Authors'
        Resource Box.

        * If people will not want to read your article, reputable
        publishers will not want to publish your article.

        The Always Shifting Landscape

        Websites that are willing to accept your articles directly fall
        into two categories:

        * Those who will publish anything; and

        * Those who have editorial standards and are very selective
        about the articles they are willing to accept from marketers...

        Those who will publish anything generally find it difficult to
        attract repeat visitors... Therefore, they find that attracting
        visitors is a struggle that never ends.

        This results in websites that do not provide profits to the
        website owner... How many websites do you own where you will keep
        pumping money into them, once you have come to the realization
        that those websites will never turn a profit for you?

        New website owners will frequently prepay up to two years of
        domain registration and web hosting. As you can imagine, if after
        two years the website has never turned a profit, the site will
        close when its registration expires.

        The other side of this coin is that if the website is not earning
        money, the website owner will frequently quit working on it, well
        before the website expires... So if it is an article directory,
        don't be surprised when you realize that the website works, but
        no one is home to approve your article submissions...

        Those webmasters, who do have editorial standards, find
        attracting and keeping visitors to be much easier... And as a
        result, they find that earning a profit is not only realistic,
        but it is a way of life...

        Article Directories that have editorial standards, like Ezine
        Articles, will continue to be around for a very long time. Chris
        Knight has owned and operated EzineArticles.com at a profit since
        November of 1999, and so long as he continues to exercise his
        perogative to have editorial standards, you can bet that he will
        continue to attract repeat visitors and to earn a profit from his
        website.

        Quality information is the key to the survival of websites and to
        writing articles that will stand the test of time, delivering a
        lifetime of traffic and sales.

        Here Today... Gone Tomorrow...

        If for one minute, you rely on websites that will publish
        anything, to make your article marketing campaigns work for you,
        then you will find that most of your article submission efforts
        will be wasted...

        The owners of a vast majority of the Article Directories are not
        even approving the articles that have been submitted to them...

        And even if they are approving articles, most of those websites
        that will accept your article submissions will close within two
        years, due to a lack of profits, resulting from a lack of
        editorial standards on the part of the website owner.

        The vast majority of websites, which accept articles from the
        public, stop approving articles within just a few months...
        Thereafter, when the domain expires, the website and your
        articles on it will disappear into the dust bin of history...

        In Conclusion...

        If you focus only on you or your products / website in your
        articles, then you will have no one to blame for your failure,
        but you...

        But, if you focus on providing your readers information that they
        can use and will enjoy reading, then your article marketing
        campaigns could provide the level of success to you that you
        seek, just as it has provided success to the many authors, whose
        names you know and websites you recognize by name...




        ---------------------------------------------------------------------
        At http://WritingPuzzle.com/ you will find more training materials for article
        marketers. If you are more interested in writing and publishing books, then
        you may find http://ProfessionalBookMarketing.com/ to be your perfect
        cup of tea. Bill Platt has been teaching other writers how to create content
        that gets the reader's attention and how to promote themselves online, since
        early 2001. Subscribe to his mailing list here:
        http://PlattPublishing.com/offers/KWA.php


        --- END ARTICLE ---

        Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
        http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code



        .....................................

        TERMS OF REPRINT - Publication Rules
        (Last Updated: May 11, 2006)

        Our TERMS OF REPRINT are fully enforcable under the terms of:

        The Digital Millennium Copyright Act
        http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

        .....................................

        *** Digital Reprint Rights ***

        * If you publish this article in a website/forum/blog,
        You Must Set All URL's or Mailto Addresses in the body
        of the article AND in the Author's Resource Box as
        Hyperlinks (clickable links).

        * Links must remain in the form that we published them.
        Clean links should point to the Author's links without
        redirects having been inserted into the copy.

        * You are not allowed to Change or Delete any Words or
        Links in the Article or Resource Box. Paragraph breaks
        must be retained with articles. You can change where
        the paragraph breaks fall, but you cannot eliminate all
        paragraph breaks as some have chosen to do.

        * Email Distribution of this article Must be done through
        Opt-in Email Only. No Unsolicited Commercial Email.


        * You Are Allowed to format the layout of the article for
        proper display of the article in your website or in your
        ezine, so long as you can maintain the author's interests
        within the article.

        * You may not use sentences from this article as an input
        for any software that steals sentences from others in
        order to build an article with software. The copyright on
        this article applies to the "WHOLE" article.


        *** Author Notification ***

        We ask that you notify the author of publication of his
        or her work. Bill Platt can be reached at:
        comments@...


        *** Print Publication Reprint Rights ***

        If you desire to publish this article in a PRINT
        publication, you must contact the author directly
        for Print Permission at:
        mailto:comments@...



        .....................................

        If you need help converting this text article for proper
        hyperlinked placement in your webpage, please use this
        free tool: http://thephantomwriters.com/link-builder.pl

        Would you like to learn how to improve the performance of your
        article marketing campaigns? Download our F.R.E.E. 108-page
        Article Marketing Ebook at:
        http://thephantomwriters.com/ebooks/advanced-article-marketing.html


        *****************************************************************
        *
        * This email is being delivered directly to members of the group:
        *
        * sitesandzines@yahoogroups.com
        *
        *****************************************************************


        =====================================================================

        ABOUT THIS ARTICLE SUBMISSION

        http://thePhantomWriters.com/ is a paid article distribution
        service. thePhantomWriters.com and Article-Distribution.com
        are owned and operated by:

        Bill Platt
        3010 E Raintree
        Stillwater, Oklahoma USA 74074


        Learn more about our article distribution services by visiting:
        http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

        The content of this article is solely the property
        and opinion of its author, Bill Platt
        http://WritingPuzzle.com/



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