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Article Marketing Secret: How To Identify and Write For Your Target Market

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  • Bill Platt
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      Article Title:
      ==============

      Article Marketing Secret: How To Identify and Write For Your Target Market

      Article Description:
      ====================

      Many people question as to what topic they should choose to write
      their articles... Fortunately, the short answer is simple...
      Write articles that appeal to your target market. But what does
      that mean exactly? This article will guide you through the
      process of how to choose a topic and then to make your article
      irresistible to publishers.


      Additional Article Information:
      ===============================

      1281 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2009-04-14 11:36:00

      Written By: Bill Platt
      Copyright: 2009
      Contact Email: mailto:comments@...


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      For more free-reprint articles by Bill Platt, please visit:
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      Article Marketing Secret: How To Identify and Write For Your Target Market
      Copyright (c) 2009 Bill Platt
      the Phantom Writers
      http://www.thePhantomWriters.com/



      Many people question as to what topic they should choose to write
      their articles... Fortunately, the short answer is simple...
      Write articles that appeal to your target market. But what does
      that mean exactly?

      I always pose this set of three questions, when I am talking to
      clients about what they should write about:

      1. What do you sell?

      2. Who is most likely to buy what you are selling?

      3. How can you "answer a question" or "solve a problem" to
      help those people who are likely to buy what you are selling?

      What Do You Sell?

      Maybe you sell widgets, cell phones, car parts, or marketing
      services... It does not matter what you sell... There will always
      be a topic that you can write your articles about.

      Do keep in mind that the point of article marketing is not to
      directly sell your products, but rather to educate, inform, or
      entertain your reading audience. So long as you stick to the idea
      of educating, informing, or entertaining your readers, you will
      never have a shortage of people who want to read the articles you
      write.

      However, if you keep your focus on trying to overtly sell your
      products or services in your "article" copy, then it will be
      difficult to find publishers who WANT to publish what you have
      written.

      This is important to note, in that publishers NEED content, but
      publishers tend to be very picky about the content that they want
      to share with their readers. In order for a publisher to become
      or remain profitable, he or she must always serve the desires of
      his or her readers. And readers do not want to be sold to,
      preached to, or criticized. Instead, readers want to improve
      their lot in this life and solve the problems that they face.

      If you keep the needs of the publisher foremost in your mind, and
      the wants of the reader, then article marketing is a great tool
      that can help you to earn thousands of dollars.

      If you lose focus of what publishers and readers want, then all
      you can hope for is a few links from your articles, from a few
      websites that very few people visit or read.

      Who Is Most Likely To Buy What You Are Selling?

      Just because you sell cars does not mean that anyone who has a
      drivers' license is in your target market. Let us put this
      statement in perspective.

      * If you sell $2000 cars, most of the people in your target
      market are the poor - including those in poverty and students.

      * If you sell $10,000 cars, your market is mostly families in
      middle-class America. Occasionally, you will find the college kid
      coming to your store to buy a car for college, and sometimes you
      will see a bunch of tire kickers who can only pray to get
      financed.

      * If you sell brand new cars, your target market will again
      differ by what kinds of vehicles you sell. A Cadillac-buyer is
      different from the SUV-buyer and the economy-car buyer.

      There is not a car dealership anywhere in the world that tries to
      target its advertising to everybody with a pulse and a drivers'
      license. It just does not happen. Either the dealership talks
      about its available cars and the benefits of owning a specific
      car, or the dealership points out that they can finance anyone.

      Once you understand who is most likely to buy what you are
      selling, then figuring out what to write about has been made much
      easier.

      Help Your Readers Solve A Problem

      Before you start writing your article, you should try to get into
      the heads of the people most likely to buy what are selling.
      Those people as a general rule have common problems for which
      they seek solutions.

      One way to get a handle on what those problems might be is to
      review the email correspondence and phone calls you have taken
      from your clients. If you read that email all at the same time,
      certain questions will be asked over and again. In fact, you
      might even have a FAQ (Frequently Asked Questions) page on your
      website that you can reference at this point in the brainstorming
      session.

      Your email and phone correspondence and the FAQ page on your
      website can lead you to a better understanding of the kinds of
      questions your customers are always needing to be answered for
      them.

      Once you have achieved the understanding of what problems your
      customers seek to have solved for them, then you have to come to
      the magic formula for writing articles that find wide publication
      and a large readership.

      In your article, present your readers with the questions that
      people have, and then present answers to the questions and show
      people how to solve their problems.

      In doing so, publishers who have heard the same questions you
      have heard will be strongly inclined to publish your articles.
      And when publishers agree to publish your articles, you will be
      able to reach the publishers' readers and a huge network of
      already targeted people who are very likely to buy what you are
      selling.

      Understanding The Mechanics Of Article Marketing

      When you write your articles, it is important to remember a few
      key points while writing the articles. Those key points are:

      * The title serves to get your article opened, so it needs to be
      good.

      * The body of the article answers questions and sells readers on
      your credibility in the marketplace.

      * The article should be easy to read, and it should easily carry
      the reader to your About The Author information at the end of the
      article.

      * Once at your Resource Box (About the Author information), the
      role of the Resource Box is not to sell your products or
      services, but to get the reader to visit your website, where the
      real selling will take place.

      Using the formula that I have outlined here, you are sure to find
      success with your article marketing endeavors.

      Sure, I know some people might be thinking that the only reason
      for article marketing is building links, so all this extra effort
      would be unnecessary. But let me tell you something that I learn
      from time-to-time...

      Did you know that if you write an article that gets published in
      a large newsletter that you can in fact earn $10,000 plus in
      sales from that single article? This is a lesson that I have
      learned more times than I can count. And to be honest, it is a
      lesson I like to learn.

      Consider this... You can spend a few dollars and very little time
      to create an article that will generate a few back links,
      hopefully helping you to rank in the search engines for your
      target keywords. Or, you can spend a few more dollars and a
      little more time and create an article that could generate back
      links for the search engines AND find a wider audience for your
      article in newsletters - newsletters that could potentially
      deliver thousands of visitors to your website and generate
      thousands of dollars in sales in the next couple weeks. Which
      strategy makes more sense to you?

      If you are wondering if I practice what I preach, then read this
      article again and then see my resource box below. I provide
      article distribution services to my customers, and my customers
      frequently ask me what they should write about in their articles
      and how to best construct those articles to reach a wider
      audience, and more specifically, their target audience. If I have
      answered these questions to your satisfaction, then visit my
      website and let me help you to promote your articles too.




      ---------------------------------------------------------------------
      Bill Platt has been writing about article marketing and SEO for a
      number of years. If you have written an article that you feel is
      good enough to get publication in a major newsletter or website,
      then you owe it to yourself to use Bill's article distribution
      service at http://www.thephantomwriters.com/ If you are
      interested in learning about coop article marketing, then
      visit Bill's newest website: http://www.sponsorarticles.com/


      --- END ARTICLE ---

      Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
      http://thePhantomWriters.com/free_content/db/p/marketing-target-market.shtml#get_code



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      Our TERMS OF REPRINT are fully enforcable under the terms of:

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      http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

      .....................................

      *** Digital Reprint Rights ***

      * If you publish this article in a website/forum/blog,
      You Must Set All URL's or Mailto Addresses in the body
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      Clean links should point to the Author's links without
      redirects having been inserted into the copy.

      * You are not allowed to Change or Delete any Words or
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      must be retained with articles. You can change where
      the paragraph breaks fall, but you cannot eliminate all
      paragraph breaks as some have chosen to do.

      * Email Distribution of this article Must be done through
      Opt-in Email Only. No Unsolicited Commercial Email.


      * You Are Allowed to format the layout of the article for
      proper display of the article in your website or in your
      ezine, so long as you can maintain the author's interests
      within the article.

      * You may not use sentences from this article as an input
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      order to build an article with software. The copyright on
      this article applies to the "WHOLE" article.


      *** Author Notification ***

      We ask that you notify the author of publication of his
      or her work. Bill Platt can be reached at:
      comments@...


      *** Print Publication Reprint Rights ***

      If you desire to publish this article in a PRINT
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      for Print Permission at:
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      .....................................

      If you need help converting this text article for proper
      hyperlinked placement in your webpage, please use this
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      =====================================================================

      ABOUT THIS ARTICLE SUBMISSION

      http://thePhantomWriters.com is a paid article distribution
      service. thePhantomWriters.com and Article-Distribution.com
      are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
      Learn more about our article distribution services by visiting:
      http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

      The content of this article is solely the property
      and opinion of its author, Bill Platt
      http://www.thePhantomWriters.com/



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    • Bill Platt
      A Free-Reprint Article Written by: Bill Platt Article Title: Article Marketing Secret: How To Identify and Write For Your Target Market See TERMS OF REPRINT to
      Message 2 of 2 , Jun 19 8:02 AM
      • 0 Attachment
        A Free-Reprint Article Written by: Bill Platt

        Article Title:
        Article Marketing Secret: How To Identify and Write For Your Target Market

        See TERMS OF REPRINT to the end of the article.

        Article Description:
        Many people question as to what topic they should choose to write
        their articles... Fortunately, the short answer is simple...
        Write articles that appeal to your target market. But what does
        that mean exactly? This article will guide you through the
        process of how to choose a topic and then to make your article
        irresistible to publishers.


        Additional Article Information:
        ===============================

        1281 Words; formatted to 65 Characters per Line
        Distribution Date and Time: 2013-06-19 10:00:00

        Written By: Bill Platt
        Copyright: 2009-2013
        Contact Email: mailto:comments@...


        Bill Platt's Picture URL:
        http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg

        For more free-reprint articles by Bill Platt, please visit:
        http://www.thePhantomWriters.com/recent/author/bill-platt.html


        =============================================
        Special Notice For Publishers and Webmasters:
        =============================================

        HTML Copy-and-Paste and TEXT Copy-and-Paste
        Versions Of Article Are Available at:
        http://thePhantomWriters.com/free_content/db/p/marketing-target-market.shtml#get_code

        ---------------------------------------------------------------------

        Article Marketing Secret: How To Identify and Write For Your Target Market
        Copyright (c) 2009-2013 Bill Platt
        Writing Puzzle
        http://WritingPuzzle.com/



        Many people question as to what topic they should choose to write
        their articles... Fortunately, the short answer is simple...
        Write articles that appeal to your target market. But what does
        that mean exactly?

        I always pose this set of three questions, when I am talking to
        clients about what they should write about:

        1. What do you sell?

        2. Who is most likely to buy what you are selling?

        3. How can you "answer a question" or "solve a problem" to
        help those people who are likely to buy what you are selling?

        What Do You Sell?

        Maybe you sell widgets, cell phones, car parts, or marketing
        services... It does not matter what you sell... There will always
        be a topic that you can write your articles about.

        Do keep in mind that the point of article marketing is not to
        directly sell your products, but rather to educate, inform, or
        entertain your reading audience. So long as you stick to the idea
        of educating, informing, or entertaining your readers, you will
        never have a shortage of people who want to read the articles you
        write.

        However, if you keep your focus on trying to overtly sell your
        products or services in your "article" copy, then it will be
        difficult to find publishers who WANT to publish what you have
        written.

        This is important to note, in that publishers NEED content, but
        publishers tend to be very picky about the content that they want
        to share with their readers. In order for a publisher to become
        or remain profitable, he or she must always serve the desires of
        his or her readers. And readers do not want to be sold to,
        preached to, or criticized. Instead, readers want to improve
        their lot in this life and solve the problems that they face.

        If you keep the needs of the publisher foremost in your mind, and
        the wants of the reader, then article marketing is a great tool
        that can help you to earn thousands of dollars.

        If you lose focus of what publishers and readers want, then all
        you can hope for is a few links from your articles, from a few
        websites that very few people visit or read.

        Who Is Most Likely To Buy What You Are Selling?

        Just because you sell cars does not mean that anyone who has a
        drivers' license is in your target market. Let us put this
        statement in perspective.

        * If you sell $2000 cars, most of the people in your target
        market are the poor - including those in poverty and students.

        * If you sell $10,000 cars, your market is mostly families in
        middle-class America. Occasionally, you will find the college kid
        coming to your store to buy a car for college, and sometimes you
        will see a bunch of tire kickers who can only pray to get
        financed.

        * If you sell brand new cars, your target market will again
        differ by what kinds of vehicles you sell. A Cadillac-buyer is
        different from the SUV-buyer and the economy-car buyer.

        There is not a car dealership anywhere in the world that tries to
        target its advertising to everybody with a pulse and a drivers'
        license. It just does not happen. Either the dealership talks
        about its available cars and the benefits of owning a specific
        car, or the dealership points out that they can finance anyone.

        Once you understand who is most likely to buy what you are
        selling, then figuring out what to write about has been made much
        easier.

        Help Your Readers Solve A Problem

        Before you start writing your article, you should try to get into
        the heads of the people most likely to buy what are selling.
        Those people as a general rule have common problems for which
        they seek solutions.

        One way to get a handle on what those problems might be is to
        review the email correspondence and phone calls you have taken
        from your clients. If you read that email all at the same time,
        certain questions will be asked over and again. In fact, you
        might even have a FAQ (Frequently Asked Questions) page on your
        website that you can reference at this point in the brainstorming
        session.

        Your email and phone correspondence and the FAQ page on your
        website can lead you to a better understanding of the kinds of
        questions your customers are always needing to be answered for
        them.

        Once you have achieved the understanding of what problems your
        customers seek to have solved for them, then you have to come to
        the magic formula for writing articles that find wide publication
        and a large readership.

        In your article, present your readers with the questions that
        people have, and then present answers to the questions and show
        people how to solve their problems.

        In doing so, publishers who have heard the same questions you
        have heard will be strongly inclined to publish your articles.
        And when publishers agree to publish your articles, you will be
        able to reach the publishers' readers and a huge network of
        already targeted people who are very likely to buy what you are
        selling.

        Understanding The Mechanics Of Article Marketing

        When you write your articles, it is important to remember a few
        key points while writing the articles. Those key points are:

        * The title serves to get your article opened, so it needs to be
        good.

        * The body of the article answers questions and sells readers on
        your credibility in the marketplace.

        * The article should be easy to read, and it should easily carry
        the reader to your About The Author information at the end of the
        article.

        * Once at your Resource Box (About the Author information), the
        role of the Resource Box is not to sell your products or
        services, but to get the reader to visit your website, where the
        real selling will take place.

        Using the formula that I have outlined here, you are sure to find
        success with your article marketing endeavors.

        Sure, I know some people might be thinking that the only reason
        for article marketing is building links, so all this extra effort
        would be unnecessary. But let me tell you something that I learn
        from time-to-time...

        Did you know that if you write an article that gets published in
        a large newsletter that you can in fact earn $10,000 plus in
        sales from that single article? This is a lesson that I have
        learned more times than I can count. And to be honest, it is a
        lesson I like to learn.

        Consider this... You can spend a few dollars and very little time
        to create an article that will generate a few back links,
        hopefully helping you to rank in the search engines for your
        target keywords. Or, you can spend a few more dollars and a
        little more time and create an article that could generate back
        links for the search engines AND find a wider audience for your
        article in newsletters - newsletters that could potentially
        deliver thousands of visitors to your website and generate
        thousands of dollars in sales in the next couple weeks. Which
        strategy makes more sense to you?

        If you are wondering if I practice what I preach, then read this
        article again and then see my resource box below. I provide
        article distribution services to my customers, and my customers
        frequently ask me what they should write about in their articles
        and how to best construct those articles to reach a wider
        audience, and more specifically, their target audience. If I have
        answered these questions to your satisfaction, then visit my
        website and let me help you to promote your articles too.




        ---------------------------------------------------------------------
        At http://WritingPuzzle.com/ you will find more training materials for article
        marketers. If you are more interested in writing and publishing books, then
        you may find http://ProfessionalBookMarketing.com/ to be your perfect
        cup of tea. Bill Platt has been teaching other writers how to create content
        that gets the reader's attention and how to promote themselves online, since
        early 2001. Subscribe to his mailing list here:
        http://PlattPublishing.com/offers/KWA.php


        --- END ARTICLE ---

        Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
        http://thePhantomWriters.com/free_content/db/p/marketing-target-market.shtml#get_code



        .....................................

        TERMS OF REPRINT - Publication Rules
        (Last Updated: May 11, 2006)

        Our TERMS OF REPRINT are fully enforcable under the terms of:

        The Digital Millennium Copyright Act
        http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

        .....................................

        *** Digital Reprint Rights ***

        * If you publish this article in a website/forum/blog,
        You Must Set All URL's or Mailto Addresses in the body
        of the article AND in the Author's Resource Box as
        Hyperlinks (clickable links).

        * Links must remain in the form that we published them.
        Clean links should point to the Author's links without
        redirects having been inserted into the copy.

        * You are not allowed to Change or Delete any Words or
        Links in the Article or Resource Box. Paragraph breaks
        must be retained with articles. You can change where
        the paragraph breaks fall, but you cannot eliminate all
        paragraph breaks as some have chosen to do.

        * Email Distribution of this article Must be done through
        Opt-in Email Only. No Unsolicited Commercial Email.


        * You Are Allowed to format the layout of the article for
        proper display of the article in your website or in your
        ezine, so long as you can maintain the author's interests
        within the article.

        * You may not use sentences from this article as an input
        for any software that steals sentences from others in
        order to build an article with software. The copyright on
        this article applies to the "WHOLE" article.


        *** Author Notification ***

        We ask that you notify the author of publication of his
        or her work. Bill Platt can be reached at:
        comments@...


        *** Print Publication Reprint Rights ***

        If you desire to publish this article in a PRINT
        publication, you must contact the author directly
        for Print Permission at:
        mailto:comments@...



        .....................................

        If you need help converting this text article for proper
        hyperlinked placement in your webpage, please use this
        free tool: http://thephantomwriters.com/link-builder.pl

        Would you like to learn how to improve the performance of your
        article marketing campaigns? Download our F.R.E.E. 108-page
        Article Marketing Ebook at:
        http://thephantomwriters.com/ebooks/advanced-article-marketing.html


        *****************************************************************
        *
        * This email is being delivered directly to members of the group:
        *
        * sitesandzines@yahoogroups.com
        *
        *****************************************************************


        =====================================================================

        ABOUT THIS ARTICLE SUBMISSION

        http://thePhantomWriters.com/ is a paid article distribution
        service. thePhantomWriters.com and Article-Distribution.com
        are owned and operated by:

        Bill Platt
        3010 E Raintree
        Stillwater, Oklahoma USA 74074


        Learn more about our article distribution services by visiting:
        http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

        The content of this article is solely the property
        and opinion of its author, Bill Platt
        http://WritingPuzzle.com/



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