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NO MORE MINDSTORMS!

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  • David Calkins - RSA
    http://robots01.notlong.com COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it was expecting a $237.6 million pretax loss, the worst in the privately
    Message 1 of 2 , Jan 9, 2004
      http://robots01.notlong.com

      COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it was expecting a
      $237.6 million pretax loss, the worst in the privately held company's 72-year
      history.

      Kjeld Kirk Kristiansen, chief executive and grandson of the company's founder,
      said Lego's push to develop new products did not generate the results it
      wanted.

      Since it reported its first loss of $47.8 million in 1998, Lego has been hit
      hard by increasing competition from the makers of electronic toys. Under [just
      fired EVP Poul] Plougmann, the company reacted by expanding its electronic
      offerings ... [including] its lauded Mindstorms series, high-tech robots that
      are made of building blocks but can be controlled by personal computers.

      The company now plans to stop making the electronics and movie tie-in products
      and return to its core mission: producing colored plastic building blocks for
      children.

      ...


      Anyone got a high-ranking contact at Lego?



      -David Calkins, President
      Robotics Society of America
      http://www.robotics-society.org

      -----------------------------------------------
      Silicon shall replace Carbon.
      The revolution will be automated.
    • xpickle
      New news from LEGO in reference to Mindstorms. http://www.lego.com/eng/info/default.asp?page=pressdetail James Isom http://robotics.megagiant.com ...
      Message 2 of 2 , Jan 15, 2004
        New news from LEGO in reference to Mindstorms.

        http://www.lego.com/eng/info/default.asp?page=pressdetail

        James Isom
        http://robotics.megagiant.com
        -----------------------
        MINDSTORMStm and Harry Potter will continue

        Due to certain misunderstandings about the future product policy of
        LEGO Company, it is hereby informed that there will be no radical
        changes following the company's new strategy.

        Kjeld Kirk Kristiansen, owner and CEO, announced at the press
        conference in Billund on Thursday a change of direction, including,
        among other things, that the future growth strategy will not be
        based on big, movie-related IP's such as Harry Potter.

        This does not mean that the company will exclude that kind of
        stories and themes, but just that the growth should be based on the
        fundamental products, where sales do not to the same extent go up
        and down, depending on whether or not there is a new movie this year.

        The LEGO Company's core products are not only the original bricks
        but also all other products which challenge children's
        imagination
        and creativity.

        Hearsay has it that a product range like LEGO MINDSTORMS is no
        longer in focus. This is not true. On the contrary, MINDSTORMS,
        CLIKITS and BIONICLE are all good examples of products the company
        wants to stake on.

        For further information, please contact:
        The LEGO Company
        Charlotte Simonsen
        Director, Press Relations
        Telephone: (+45) 79 50 65 79


        --- In sfrsa@yahoogroups.com, David Calkins - RSA <dcalkins@r...>
        wrote:
        > http://robots01.notlong.com
        >
        > COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it was
        expecting a
        > $237.6 million pretax loss, the worst in the privately held
        company's 72-year
        > history.
        >
        > Kjeld Kirk Kristiansen, chief executive and grandson of the
        company's founder,
        > said Lego's push to develop new products did not generate the
        results it
        > wanted.
        >
        > Since it reported its first loss of $47.8 million in 1998, Lego
        has been hit
        > hard by increasing competition from the makers of electronic
        toys. Under [just
        > fired EVP Poul] Plougmann, the company reacted by expanding its
        electronic
        > offerings ... [including] its lauded Mindstorms series, high-tech
        robots that
        > are made of building blocks but can be controlled by personal
        computers.
        >
        > The company now plans to stop making the electronics and movie tie-
        in products
        > and return to its core mission: producing colored plastic building
        blocks for
        > children.
        >
        > ...
        >
        >
        > Anyone got a high-ranking contact at Lego?
        >
        >
        >
        > -David Calkins, President
        > Robotics Society of America
        > http://www.robotics-society.org
        >
        > -----------------------------------------------
        > Silicon shall replace Carbon.
        > The revolution will be automated.
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