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40457Re: [scrumdevelopment] Re: Scrum applied to marketing?

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  • Mark Balabanian
    Aug 6, 2009
      Hi Wes,

      I'm also interested in Scrum applied to other business functions and
      industries.  I would expect that Scrum aligns best with project-based
      and client-services work, where requirements change within some
      semi-predictable or manageable pattern.   Legal, design, management
      consulting, PR and other agency businesses come to mind as likely
      candidates for a return on Scrum.  Within marketing, there are areas
      like branding, where the expertise of the practitioner is often more
      important than the process. Scrum might be more applicable to the
      empirical areas of marketing, like direct response.

      Thanks for raising this question, I look forward to further discussion.



      Acunote - Online Scrum Software

      On Thu, Aug 6, 2009 at 6:50 AM, majkic.sensei <majkic@...> wrote:
      > Hi Tobias,
      > I did read this article, but from totally other point of view (state of mind - you could say pretty narrow). As I remember, this was one of the first articles on agilethinking.net, so I did read it pretty long time ago, from the perspective of Java developer/coach, trying to understand what "real" Scrum is. I was trying to map everything in article on my software development issues and wasn't aware of this approach wideness.
      > Thank you very much for reminding me of this article. Now it looks totally new to me. I recognize the words, but my comprehension is totally different - I suppose I'm changed.

      Mark Balabanian
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