Greater long-term personal wealth, an increased focus on healthy living and the broadening of established consumer markets are seen as key drivers for the future growth of the market. A desire for alternative, ‘edgy’ recreational and touristic experiences also represents an exciting growth area for emerging markets. Globally, adventure tourism therefore embodies a highly relevant and dynamic antidote to many people’s time-constrained and predominantly urban-framed lives.
This event is scheduled to take place on the 15th/16th September 2011 in Fort William, Scotland under the shadow of Ben Nevis. A number of field trips will be organised within the Highlands and Islands that will expose delegates to the exciting and diverse Scottish adventure tourism industry. This conference provides an opportunity for academics and practitioners to present their adventure tourism research, as well as being an excellent forum to network with others in the industry.
The two-day conference costs £295, including field trips and conference dinner (£250 for early bird bookings). Students are eligible for a reduced rate of £150.Call for Papers
The conference organisers invite papers which explore the following broad themes. We would also welcome future research agendas for adventure travel and tourism.
• Interdisciplinary research into adventurous leisure activities
• Innovative, practical applications of adventure tourism theory
• Advances in social science theory applied to adventure tourism and outdoor leisure
• The commodification of adventure
• Methodological advances in outdoor adventure research
The following themes offer some initial guidance: Meanings of Adventure
• Meanings and philosophies of adventure
• Adventure tourism mobilities and performance
• Defining adventure
• Contested adventure
• Personal narratives
• ‘Plastic’ adventure (convenience, packaging, labelling)
• Original adventure (motives, methods and madness)
• Dark adventure
• Slow adventure Marketing of Adventure
• Media representation
• Services marketing in adventure tourism
• Addressing climate change issues
• Overcoming seasonality
• Future growth sectors
• The rise of the ‘silver surfer’ – opportunities and challenges
• Different market structures in the outdoor adventure industry
• Packaging outdoor adventure holidays
• The outdoors indoorsMagic of Adventure
• Journeys to ‘elsewhere’
• Adventure as re-enchantment project
• Extraordinary experiences
• Being and dwelling in wild places
• Recovering Dionysus
• Escape attempts
• Adventure, authenticity and action
• Consuming therapeutic landscape
• Play: an antidote to the strictures of adult lifeSubmission Guidelines
Abstracts are invited for main sessional papers and workshop presentations. The abstract will be used by the reviewers as the basis for acceptance of the paper for presentation. It should therefore clearly state the objective of the presentation, the findings and their significance to the proceedings, and how they help advance our understanding of outdoor adventure. Time spent on producing a clear, well-written and concise abstract will enhance the chances of the paper being accepted by the review committee.
An extended 600-word abstract for peer review should be submitted via the conference website as a Word document (Arial 11 point font, 1.5 line spacing). It should be arranged under the following headings:
· Key references
It is anticipated that selected papers will be considered for publication in special issues of international peer-reviewed journals.
Submissions should be made to steve.taylor@...
by Friday 18 March 2011, and must also include a separate 150-word biography of the author (or authors).
Dr Steve Taylor
School of Adventure Studies
Direct: +44 (0) 1397 874217
Mobile: + 44 (0) 7751 036942
Fax: +44 (0) 1397 874001