Research on Incentive Travel ?
WITH APOLOGIES FOR CROSS-POSTING
Dear Colleagues, I am looking for any research or specific data about incentive travel.
As you know, incentive travel is one of MICE (Meeting, Incentive, Convention and Exhibitions)
However, I have found that few studies done in this area, compared to other three.
I wonder whether you are aware of any examples, case-studies, reports etc. on incetive travel that might be helpful.
General trends, market size, profile of incentive traveller..any info would be appreciated. Thanks in advance.
- Korea Culture & Tourism Institute