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JTTM: Geography and Tourism Marketing CFP

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  • Alan A. Lew
    CALL FOR PAPERS GEOGRAPHY AND TOURISM MARKETING SPECIAL ISSUE OF THE JOURNAL OF TRAVEL AND TOURISM MARKETING In 1997 the late Martin Oppermann edited a special
    Message 1 of 1 , Mar 12, 2007
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      CALL FOR PAPERS

      GEOGRAPHY AND TOURISM MARKETING

      SPECIAL ISSUE OF THE
      JOURNAL OF TRAVEL AND TOURISM MARKETING

      In 1997 the late Martin Oppermann edited a special issue of JTTM that provided an initial exploration of geographic issues in tourism marketing. That volume brought together several themes, including spatial behavior, visitor market segmentation, the concept of place, and distribution and promotion channels. Since then, however, new challenges and solutions have emerged for travel and tourism marketing. Market segmentation, place marketing, GIS and informatics, and distribution channels are all still very important geographic concepts that significantly influence marketing activities. However, the scope, scale and geography of tourism and mobility have changed significantly since 1997. The interface of geography and tourism marketing now includes new forms of distribution (internet-based), transportation (low-cost, low-fare airlines), destinations (security awareness), technology (social media), services (location-based mapping), and motivations (hybrid and fusion cultures). While geographic place and space still matter, it can matter in different ways and through different opportunities than in the past.

      The purpose of this special issue is to explore current and emerging synergies between geography and geographical concepts and tourism marketing. The editors welcome research papers on related topics, including but not necessarily limited to:

      - Marketing space and place
      - The relationship between service and location/geography
      - Managing destinations: distribution channels and geographic dispersal
      - Destination Marketing Organizations: managing change in turbulent geopolitical environments
      - Applications of GIS and spatial/location information systems
      - Shifting flows: origin/destination pairings and networks
      - Identifying and securing target markets
      - Globalization, migration and diaspora factors in tourism marketing
      - Tourist spatial behavior and travel decision-making in place marketing
      - Evolving operational structures and geographic competitive advantage
      - Regulatory environments and strategic marketing of places
      - Global mobility flows and consequences for targeted or direct marketing
      - New forms of place marketing, such as podcasts/blogs, social software and Web 2.0 websites

      Submissions may be theoretically oriented or more applied in nature.

      Submission Guidelines

      Abstracts of between 1000 and 1200 words should be submitted no later than 31 May 2007. Authors will be notified of acceptance no later than 30 June. Full papers to be submitted no later than 30 September 2007. Full papers will be blind reviewed by at least two reviewers. Depending on the response, the articles may also be published in book format.

      Submit abstracts (in English) via email to:

      Professor Alan Lew
      Department of Geography, Planning and Recreation
      College of Social & Behavioral Sciences
      Northern Arizona University
      Email: alan.lew (at) nau.edu

      and

      Dr David Timothy Duval
      Department of Tourism / International Business Programme
      School of Business
      University of Otago
      Email: dduval (at) business.otago.ac.nz

       

      Alan A. Lew, Ph.D., AICP
      Department of Geography, Planning and Recreation, Northern Arizona University, Flagstaff, Arizona 86011-5016, US
      *
      Tourism Geographies: An International Journal
      *
      Geography for Travelers podcast & blog
      * Travelography: World Travel & Tourism News at PodcasterNews.com
      * Web 2.0 Travel Tools and Web 2.0 Teaching Tools
      * Heritage & Tourism Conference, 8-10 July 2006, Guangzhou, China


      To my mind, the greatest reward and luxury of travel is to be able to experience everyday things as if for the first time, to be in a position in which almost nothing is so familiar it is taken for granted. -- Bill Bryson in 'The Best American Travel Writing 2000'

       

       
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