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Marketing Tip: Buying Leads And Lead Generation Is Tough

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  • Marty Bradfield
    A Free-Reprint Article Written by: Marty Bradfield Article Title: Marketing Tip: Buying Leads And Lead Generation Is Tough See TERMS OF REPRINT to the end of
    Message 1 of 2 , Aug 4, 2010
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      A Free-Reprint Article Written by: Marty Bradfield

      Article Title:
      Marketing Tip: Buying Leads And Lead Generation Is Tough

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      There are a lot of industries where business people rely
      upon buying leads to drive new business for them... For
      example: colleges and other schools, insurance agents, real
      estate professionals, mortgage brokers, and network
      marketers are constantly buying leads to find new
      prospects...


      Additional Article Information:
      ===============================

      1080 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-08-04 10:00:00

      Written By: Marty Bradfield
      Copyright: 2010
      Contact Email: mailto:marty.bradfield@...



      For more free-reprint articles by Marty Bradfield, please visit:
      http://www.thePhantomWriters.com/recent/author/marty-bradfield.html


      =============================================
      Special Notice For Publishers and Webmasters:
      =============================================

      HTML Copy-and-Paste and TEXT Copy-and-Paste
      Versions Of Article Are Available at:
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      ---------------------------------------------------------------------

      Marketing Tip: Buying Leads And Lead Generation Is Tough
      Copyright (c) 2010 Marty Bradfield
      Online Marketing Bootcamp
      http://www.BestBusinessNetwork.com/OMB/



      There are a lot of industries where business people rely upon
      buying leads to drive new business for them... For example:
      colleges and other schools, insurance agents, real estate
      professionals, mortgage brokers, and network marketers are
      constantly buying leads to find new prospects...

      Leads are nothing more than people who have already shown an
      interest in purchasing what you sell... Leads can be purchased
      for as little as one dollar each and as much as $100 each,
      depending on many factors, but more importantly on the industry
      for which the leads have been collected...

      The factors that can influence the cost of a lead includes:

      * Industry;

      * Source of lead;

      * Quality of lead;

      * Age of lead; and

      * Number of times that lead has been sold.

      The first person to buy the lead will always pay the highest
      price for the lead...

      I was reviewing one company that specialized in generating leads
      for the auto insurance industry... The first person to buy that
      lead was charged $25 for the lead... The person buying the lead
      was only guaranteed the first contact for a period of three
      days...

      The second person to buy that same lead received no guarantee of
      second contact... The second through the eighth person to buy the
      lead paid approximately $12 for the lead... This set of business
      people were only assured that the lead was less than seven days
      old...

      During the second week, after the lead was generated, the lead
      generation company would discount the lead by another 50% and
      offer it to another seven insurance agents for another week...

      The dirty little secret of buying leads is that by the time you
      get those leads that cost under $10 to purchase, chances are very
      good that your lead has already made a purchase or a purchase
      decision...

      If you count yourself lucky to have found leads for only a couple
      dollars each, be advised that those leads are likely at least 30
      days old and the person has already been contacted dozens of
      times...

      Quality Of Lead

      You will hear many people, who are in the business of buying
      leads, talk about the perceived quality of the leads they buy...

      Business people are accustomed to being told no, but when it
      takes 20 or 30 phone calls to get a sale, the lead is perceived
      to be very low quality...

      The age of a lead and the number of times that the lead has been
      sold will be a really good indicator of the quality of the lead
      that is being purchased... That should be pretty obvious to
      everyone involved...

      But, there is another factor that should be measured into the
      quality of a lead that is far less understood...

      How did the lead generation company acquire the lead?

      These days, a lot of companies utilize the Internet to develop
      new leads that they can sell... Other companies use television
      advertising to generate the leads they sell...

      If you watch any television at all, you will have seen the
      commercials for companies that develop leads to sell to other
      companies...

      For example:

      * There is the girl in her pajamas and fuzzy slippers, who talks
      about how she can go to college from the comfort of her home and
      in her pajamas... That advertisement is for a company that
      specializes in selling leads to various schools and colleges...

      * Without giving free advertising to any specific company, there
      is another company that advertises the availability of
      work-at-home opportunities that promise people that they can work
      part-time at home and generate an income of $3-$5000 per month...

      Now that you have read this article and seen these examples, the
      next time you see those commercials, your eyes will be opened...

      Lead generation companies have a real challenge to overcome...

      Not only do they need to reach the right people and to reach them
      in volume, they also have to target their lead generation
      precisely for a specific industry...

      Real estate leads is perhaps one of the easiest ways to make this
      distinction... Say for example an individual indicates an
      interest to move from New York to Texas... Texas is an awful big
      state... If the prospect indicated an interest to move to
      Corsicana Texas, connecting that person to a real estate agent in
      Dallas Texas is probably a bad idea... Sure, it is only an
      hours' drive away, but if you have ever been there, the two
      locations are as different as night and day...

      Corsicana Texas is a small town of approximately 25,000
      residents, located 55 miles south of Dallas Texas on Interstate
      45... It sits just outside of the Dallas-Fort Worth-Arlington
      Metropolitan Area, which has an estimated 6.5 million
      residents...

      The average real estate agent in the Dallas-Fort Worth-Arlington
      Metropolitan Area will be unprepared to find homes and to show
      homes in the Corsicana Texas area...

      The point is that the quality of the lead will often be
      determined by the precision used to define the lead...

      Buying Leads Versus Lead Generation

      If you should choose to do your own lead generation, the quality
      of the leads that you generate will often be light years ahead of
      the quality of the leads that you can buy...

      However, generating your own leads can be time-consuming and
      expensive... The problem most business people face when trying to
      generate their own leads is bringing enough traffic to a website
      to justify the cost of doing so...

      Depending on the industry and the lifetime value of a customer,
      your capacity to generate leads may not require a lot of
      volume...

      If you are able to develop an effective lead generation system
      for your business, you may only need to generate an additional 5
      to 10 leads per month in order to keep your business
      profitable...

      If you choose to go the route of developing your own lead
      generation website and system, it would serve you well to learn
      the traffic generation techniques that professional online
      marketers use everyday...

      There are many places online where you can go to learn about
      developing targeted traffic to your website, traffic that is
      pre-qualified for your offer, thereby increasing the quality of
      the leads that you are able to generate for yourself...

      If you choose to develop your own lead generation funnel, the
      best investment you will make towards the success of your
      business will be the education that you give yourself about how
      to drive traffic to your website and market your business
      online...






      ---------------------------------------------------------------------
      We teach the Basics of online marketing and Cutting Edge
      Techniques used by professional online marketers, to develop
      lead generation systems and new businesses. Our Online Marketing
      Bootcamp training is geared for new online marketers, network
      marketers and offline business people looking to go online.
      http://www.BestBusinessNetwork.com/OMB/
      Written by: Marty Bradfield


      --- END ARTICLE ---

      Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
      http://thePhantomWriters.com/free_content/db/b/buying-leads-lead-generation.shtml#get_code



      .....................................

      TERMS OF REPRINT - Publication Rules
      (Last Updated: May 11, 2006)

      Our TERMS OF REPRINT are fully enforcable under the terms of:

      The Digital Millennium Copyright Act
      http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

      .....................................

      *** Digital Reprint Rights ***

      * If you publish this article in a website/forum/blog,
      You Must Set All URL's or Mailto Addresses in the body
      of the article AND in the Author's Resource Box as
      Hyperlinks (clickable links).

      * Links must remain in the form that we published them.
      Clean links should point to the Author's links without
      redirects having been inserted into the copy.

      * You are not allowed to Change or Delete any Words or
      Links in the Article or Resource Box. Paragraph breaks
      must be retained with articles. You can change where
      the paragraph breaks fall, but you cannot eliminate all
      paragraph breaks as some have chosen to do.

      * Email Distribution of this article Must be done through
      Opt-in Email Only. No Unsolicited Commercial Email.


      * You Are Allowed to format the layout of the article for
      proper display of the article in your website or in your
      ezine, so long as you can maintain the author's interests
      within the article.

      * You may not use sentences from this article as an input
      for any software that steals sentences from others in
      order to build an article with software. The copyright on
      this article applies to the "WHOLE" article.


      *** Author Notification ***

      We ask that you notify the author of publication of his
      or her work. Marty Bradfield can be reached at:
      marty.bradfield@...


      *** Print Publication Reprint Rights ***

      If you desire to publish this article in a PRINT
      publication, you must contact the author directly
      for Print Permission at:
      mailto:marty.bradfield@...



      .....................................

      If you need help converting this text article for proper
      hyperlinked placement in your webpage, please use this
      free tool: http://thephantomwriters.com/link-builder.pl

      Would you like to learn how to improve the performance of your
      article marketing campaigns? Download our F.R.E.E. 108-page
      Article Marketing Ebook at:
      http://thephantomwriters.com/ebooks/advanced-article-marketing.html


      *****************************************************************
      *
      * This email is being delivered directly to members of the group:
      *
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      *
      *****************************************************************


      =====================================================================

      ABOUT THIS ARTICLE SUBMISSION

      http://thePhantomWriters.com/ is a paid article distribution
      service. thePhantomWriters.com and Article-Distribution.com
      are owned and operated by:

      Bill Platt
      3010 E Raintree
      Stillwater, Oklahoma USA 74074


      Learn more about our article distribution services by visiting:
      http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

      The content of this article is solely the property
      and opinion of its author, Marty Bradfield
      http://www.BestBusinessNetwork.com/OMB/



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    • Marty Bradfield
      A Free-Reprint Article Written by: Marty Bradfield Article Title: Marketing Tip: Buying Leads And Lead Generation Is Tough See TERMS OF REPRINT to the end of
      Message 2 of 2 , Oct 28, 2010
      • 0 Attachment
        A Free-Reprint Article Written by: Marty Bradfield

        Article Title:
        Marketing Tip: Buying Leads And Lead Generation Is Tough

        See TERMS OF REPRINT to the end of the article.

        Article Description:
        There are a lot of industries where business people rely
        upon buying leads to drive new business for them... For
        example: colleges and other schools, insurance agents, real
        estate professionals, mortgage brokers, and network
        marketers are constantly buying leads to find new
        prospects...


        Additional Article Information:
        ===============================

        1080 Words; formatted to 65 Characters per Line
        Distribution Date and Time: 2010-10-28 11:00:00

        Written By: Marty Bradfield
        Copyright: 2010
        Contact Email: mailto:marty.bradfield@...



        For more free-reprint articles by Marty Bradfield, please visit:
        http://www.thePhantomWriters.com/recent/author/marty-bradfield.html


        =============================================
        Special Notice For Publishers and Webmasters:
        =============================================

        HTML Copy-and-Paste and TEXT Copy-and-Paste
        Versions Of Article Are Available at:
        http://thePhantomWriters.com/free_content/db/b/buying-leads-lead-generation.shtml#get_code

        ---------------------------------------------------------------------

        Marketing Tip: Buying Leads And Lead Generation Is Tough
        Copyright (c) 2010 Marty Bradfield
        Multiple Traffic Streams Report
        http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



        There are a lot of industries where business people rely upon
        buying leads to drive new business for them... For example:
        colleges and other schools, insurance agents, real estate
        professionals, mortgage brokers, and network marketers are
        constantly buying leads to find new prospects...

        Leads are nothing more than people who have already shown an
        interest in purchasing what you sell... Leads can be purchased
        for as little as one dollar each and as much as $100 each,
        depending on many factors, but more importantly on the industry
        for which the leads have been collected...

        The factors that can influence the cost of a lead includes:

        * Industry;

        * Source of lead;

        * Quality of lead;

        * Age of lead; and

        * Number of times that lead has been sold.

        The first person to buy the lead will always pay the highest
        price for the lead...

        I was reviewing one company that specialized in generating leads
        for the auto insurance industry... The first person to buy that
        lead was charged $25 for the lead... The person buying the lead
        was only guaranteed the first contact for a period of three
        days...

        The second person to buy that same lead received no guarantee of
        second contact... The second through the eighth person to buy the
        lead paid approximately $12 for the lead... This set of business
        people were only assured that the lead was less than seven days
        old...

        During the second week, after the lead was generated, the lead
        generation company would discount the lead by another 50% and
        offer it to another seven insurance agents for another week...

        The dirty little secret of buying leads is that by the time you
        get those leads that cost under $10 to purchase, chances are very
        good that your lead has already made a purchase or a purchase
        decision...

        If you count yourself lucky to have found leads for only a couple
        dollars each, be advised that those leads are likely at least 30
        days old and the person has already been contacted dozens of
        times...

        Quality Of Lead

        You will hear many people, who are in the business of buying
        leads, talk about the perceived quality of the leads they buy...

        Business people are accustomed to being told no, but when it
        takes 20 or 30 phone calls to get a sale, the lead is perceived
        to be very low quality...

        The age of a lead and the number of times that the lead has been
        sold will be a really good indicator of the quality of the lead
        that is being purchased... That should be pretty obvious to
        everyone involved...

        But, there is another factor that should be measured into the
        quality of a lead that is far less understood...

        How did the lead generation company acquire the lead?

        These days, a lot of companies utilize the Internet to develop
        new leads that they can sell... Other companies use television
        advertising to generate the leads they sell...

        If you watch any television at all, you will have seen the
        commercials for companies that develop leads to sell to other
        companies...

        For example:

        * There is the girl in her pajamas and fuzzy slippers, who talks
        about how she can go to college from the comfort of her home and
        in her pajamas... That advertisement is for a company that
        specializes in selling leads to various schools and colleges...

        * Without giving free advertising to any specific company, there
        is another company that advertises the availability of
        work-at-home opportunities that promise people that they can work
        part-time at home and generate an income of $3-$5000 per month...

        Now that you have read this article and seen these examples, the
        next time you see those commercials, your eyes will be opened...

        Lead generation companies have a real challenge to overcome...

        Not only do they need to reach the right people and to reach them
        in volume, they also have to target their lead generation
        precisely for a specific industry...

        Real estate leads is perhaps one of the easiest ways to make this
        distinction... Say for example an individual indicates an
        interest to move from New York to Texas... Texas is an awful big
        state... If the prospect indicated an interest to move to
        Corsicana Texas, connecting that person to a real estate agent in
        Dallas Texas is probably a bad idea... Sure, it is only an
        hours' drive away, but if you have ever been there, the two
        locations are as different as night and day...

        Corsicana Texas is a small town of approximately 25,000
        residents, located 55 miles south of Dallas Texas on Interstate
        45... It sits just outside of the Dallas-Fort Worth-Arlington
        Metropolitan Area, which has an estimated 6.5 million
        residents...

        The average real estate agent in the Dallas-Fort Worth-Arlington
        Metropolitan Area will be unprepared to find homes and to show
        homes in the Corsicana Texas area...

        The point is that the quality of the lead will often be
        determined by the precision used to define the lead...

        Buying Leads Versus Lead Generation

        If you should choose to do your own lead generation, the quality
        of the leads that you generate will often be light years ahead of
        the quality of the leads that you can buy...

        However, generating your own leads can be time-consuming and
        expensive... The problem most business people face when trying to
        generate their own leads is bringing enough traffic to a website
        to justify the cost of doing so...

        Depending on the industry and the lifetime value of a customer,
        your capacity to generate leads may not require a lot of
        volume...

        If you are able to develop an effective lead generation system
        for your business, you may only need to generate an additional 5
        to 10 leads per month in order to keep your business
        profitable...

        If you choose to go the route of developing your own lead
        generation website and system, it would serve you well to learn
        the traffic generation techniques that professional online
        marketers use everyday...

        There are many places online where you can go to learn about
        developing targeted traffic to your website, traffic that is
        pre-qualified for your offer, thereby increasing the quality of
        the leads that you are able to generate for yourself...

        If you choose to develop your own lead generation funnel, the
        best investment you will make towards the success of your
        business will be the education that you give yourself about how
        to drive traffic to your website and market your business
        online...






        ---------------------------------------------------------------------
        Marty Bradfield teaches the Basics of online marketing and
        Cutting Edge Techniques used by online marketers, to develop lead
        generation systems for new businesses. He recommends the 80-page
        report that outlines 35 Proven Traffic Generation Techniques used
        by professional marketers to build their online businesses:
        http://thephantomwriters.com/ebooks/multiple-traffic-streams.html


        --- END ARTICLE ---

        Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
        http://thePhantomWriters.com/free_content/db/b/buying-leads-lead-generation.shtml#get_code



        .....................................

        TERMS OF REPRINT - Publication Rules
        (Last Updated: May 11, 2006)

        Our TERMS OF REPRINT are fully enforcable under the terms of:

        The Digital Millennium Copyright Act
        http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

        .....................................

        *** Digital Reprint Rights ***

        * If you publish this article in a website/forum/blog,
        You Must Set All URL's or Mailto Addresses in the body
        of the article AND in the Author's Resource Box as
        Hyperlinks (clickable links).

        * Links must remain in the form that we published them.
        Clean links should point to the Author's links without
        redirects having been inserted into the copy.

        * You are not allowed to Change or Delete any Words or
        Links in the Article or Resource Box. Paragraph breaks
        must be retained with articles. You can change where
        the paragraph breaks fall, but you cannot eliminate all
        paragraph breaks as some have chosen to do.

        * Email Distribution of this article Must be done through
        Opt-in Email Only. No Unsolicited Commercial Email.


        * You Are Allowed to format the layout of the article for
        proper display of the article in your website or in your
        ezine, so long as you can maintain the author's interests
        within the article.

        * You may not use sentences from this article as an input
        for any software that steals sentences from others in
        order to build an article with software. The copyright on
        this article applies to the "WHOLE" article.


        *** Author Notification ***

        We ask that you notify the author of publication of his
        or her work. Marty Bradfield can be reached at:
        marty.bradfield@...


        *** Print Publication Reprint Rights ***

        If you desire to publish this article in a PRINT
        publication, you must contact the author directly
        for Print Permission at:
        mailto:marty.bradfield@...



        .....................................

        If you need help converting this text article for proper
        hyperlinked placement in your webpage, please use this
        free tool: http://thephantomwriters.com/link-builder.pl

        Would you like to learn how to improve the performance of your
        article marketing campaigns? Download our F.R.E.E. 108-page
        Article Marketing Ebook at:
        http://thephantomwriters.com/ebooks/advanced-article-marketing.html


        *****************************************************************
        *
        * This email is being delivered directly to members of the group:
        *
        * realworld-advertising-articles@yahoogroups.com
        *
        *****************************************************************


        =====================================================================

        ABOUT THIS ARTICLE SUBMISSION

        http://thePhantomWriters.com/ is a paid article distribution
        service. thePhantomWriters.com and Article-Distribution.com
        are owned and operated by:

        Bill Platt
        3010 E Raintree
        Stillwater, Oklahoma USA 74074


        Learn more about our article distribution services by visiting:
        http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

        The content of this article is solely the property
        and opinion of its author, Marty Bradfield
        http://thephantomwriters.com/ebooks/multiple-traffic-streams.html



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