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Be A Bulldog - Reject New Prospects

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  • Scott Bywater
    A Free-Reprint Article Written by: Scott Bywater Article Title: Be A Bulldog - Reject New Prospects See TERMS OF REPRINT to the end of the article. Article
    Message 1 of 1 , Jan 6, 2010
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      A Free-Reprint Article Written by: Scott Bywater

      Article Title:
      Be A Bulldog - Reject New Prospects

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      This article is going to challenge some people, so if you
      like things sugar coated or to hear the latest ra-ra-ra
      positive thinking... prospect, prospect, prospect... or
      outdated sales advice, you probably should stop reading.
      Why? Because I am going to show you how to push prospects
      away. Sounds crazy, doesn't it?


      Additional Article Information:
      ===============================

      524 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-01-06 13:00:00

      Written By: Scott Bywater
      Copyright: 2009-2010
      Contact Email: mailto:sbywater@...


      Scott Bywater's Picture URL:
      http://www.copywritingthatsells.com.au/images/scott2.jpg

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      Be A Bulldog - Reject New Prospects
      Copyright (c) 2009-2010 Scott Bywater
      Copywriting That SELLS
      http://www.copywritingthatsells.com.au/



      This article is going to challenge some people, so if you like
      things sugar coated or to hear the latest ra-ra-ra positive
      thinking... prospect, prospect, prospect... or outdated sales
      advice, you probably should stop reading.

      Why?

      Because I am going to show you how to push prospects away.

      Sounds crazy, doesn't it?

      But let's face it, you've only got so much time and if you
      spend it speaking with anyone who is unqualified and unlikely to
      buy from you...you'll be wasting it.

      Think of yourself as a bulldog. And think of your time as a bone.

      Now if someone walks up to a bulldog and tries to take his bone
      away from him, what do you think he's going to do?

      He's going to defend his bone, right? He's going to hold on to
      that bone for dear life. And you had better be ready for a fight
      if you're going to take it away from him.

      But how about your time - do you defend it with the same amount
      of vigour and enthusiasm? Or do you just give it away as if it
      meant nothing to you?

      Listen, when you give away your time and nothing happens, NOBODY
      WINS.

      You don't win. And your prospect doesn't win.

      It's a lose... lose scenario.

      You both end up wasting time.

      And that's why I recommend making your prospective customers
      jump through a few hoops before they can get to you.

      Make them fill out a questionnairre or two.

      Make them pay a small nominal fee to get access to you.

      In a nutshell, make them take some form of action to demonstrate
      to you they are more than just curious... that they are serious.

      That's how you increase your closing rate - not via learning 100
      new closing techniques - but by ensuring those you speak with are
      extremely qualified.

      Of course, you've got to have brass balls to do this. It takes
      courage. It's not easy. And some people will get annoyed about
      the fact you don't answer your phone every time it rings. Or say
      "how high" whenever they say jump.

      But if you do this, you're not serving yourself - because you
      won't be ultra productive - and you're not serving your
      customer because they will be spending their time even if they
      are not qualified for your service.

      So instead of spending your time speaking with unqualified
      prospects, spend it on mastering the strategies to get more
      people calling you...

      * Setting up joint ventures

      * Developing an online lead generation system

      * Creating reports which educate your customers so they
      pre-qualify themselves before calling you

      * Writing emails

      * Implementing social media strategies

      * Sending out fax streams

      * Writing a blog

      * Renting a mailing list and sending it directly to qualified
      prospects

      * Setting up an online affiliate program

      ... all of which you will be walked through step-by-step when you
      get your hands on http://www.morecustomersmadeeasy.com/

      So it's time to decide. Will you continue to beg for new
      customers? Or will you protect your time like a bulldog protects
      its bone, and get your customers to respect your time and see you
      as the only solution?




      ---------------------------------------------------------------------
      Scott Bywater is a direct response copywriter and the author
      of "Cash Flow Advertising" and "More Customers Made Easy".
      Although Scott is accepting very few clients, he generously
      shares his experience on copywriting at his web site at
      http://www.copywritingthatsells.com.au/


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