Title: 5 Tips for Hot Yellow Pages Ads
Length: 379 words
Author: BIG Mike McDaniel
Category: small business advertising,advertising, sales
Web Address: http://BIGIdeasGroup.com
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5 Tips for Hot Yellow Pages Ads
from Small Business Advertising Expert BIG Mike McDaniel
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".
Almost three out of five (58%) of all adults say
they check the Yellow Pages for a phone number
and/or address at least once per week, with 77%
using the book monthly.
While the Yellow Pages are an excellent reference
tool, they fare less well when considered as an
advertising medium. People use the Yellow Pages to
look for a familiar name. If your other advertising
works, then fining you in the Yellow Pages should be a
Remember, once the book is published, you can't
change your ad until the next publish date.
Here BIG Mike's 5 Tips to make a Hot Yellow Pages ad
1 - Sell the benefits
Put a headline on your ad pushing benefits.
Explain how the benefits will help your prospect
fulfill their needs.
2 - Forget extra cost color
The only thing color has been proven to do in
Yellow Pages advertising is increase the price you
pay for the ad.
3 - Ask for the order
Writing "Call us now at xxx xxxx" will get more
responses than if you simply listed you phone
4 - Write like you talk
Inject your personality into everything you write.
No-one wants to read boring and stuffy legal-ease.
Use short sentences and words. Use simple language
Use the word you.
5 - Avoid Bragging
Don't boast "biggest and best". It turns people
off, even if it is true. Being number one won't
sell any product for you.
Remember, the Yellow Pages is generally a
reference tool. People look for a name they
recognize (or can't remember) or for a name given
by a friend. Your ad should help them remember.
The only other use of the Yellow Pages is to look
for an emergency services. That's why you see lots
of tow truck ads and no ads from Sears. Design
your ad accordingly
© 2006 BIG Mike McDaniel http://BigIdeasgroup.com
BIG Mike is the Small Business Advertising Expert and
where you will find hundreds of articles about small business
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