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5 Tips for Hot Yellow Pages Ads

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  • Big Mike McDaniel
    Title: 5 Tips for Hot Yellow Pages Ads Length: 379 words Author: BIG Mike McDaniel eMail: Mike@BIGIdeasGroup.com Category: small business
    Message 1 of 1 , Dec 1, 2006
      Title: 5 Tips for Hot Yellow Pages Ads
      Length: 379 words
      Author: BIG Mike McDaniel
      eMail: Mike@...
      Category: small business advertising,advertising, sales
      Copyright 2006
      Web Address: http://BIGIdeasGroup.com

      PERMISSION TO PUBLISH: This article may be
      published in magazines, newspapers, newsletters
      and on web sites provided the copyright and
      resource box are included.

      OK to edit for space and audience requirements.
      Please use an active hyperlink on websites.


      Complete Article with Resource Box follows


      5 Tips for Hot Yellow Pages Ads
      from Small Business Advertising Expert BIG Mike McDaniel

      Yellow Pages advertising is one of the most
      popular forms of advertising in the country today.
      Almost every home in America (96.9%) and business
      has at least one copy of "the book".

      Almost three out of five (58%) of all adults say
      they check the Yellow Pages for a phone number
      and/or address at least once per week, with 77%
      using the book monthly.

      While the Yellow Pages are an excellent reference
      tool, they fare less well when considered as an
      advertising medium. People use the Yellow Pages to
      look for a familiar name. If your other advertising
      works, then fining you in the Yellow Pages should be a
      snap.

      Remember, once the book is published, you can't
      change your ad until the next publish date.

      Here BIG Mike's 5 Tips to make a Hot Yellow Pages ad

      1 - Sell the benefits
      Put a headline on your ad pushing benefits.
      Explain how the benefits will help your prospect
      fulfill their needs.

      2 - Forget extra cost color
      The only thing color has been proven to do in
      Yellow Pages advertising is increase the price you
      pay for the ad.

      3 - Ask for the order
      Writing "Call us now at xxx xxxx" will get more
      responses than if you simply listed you phone
      number.

      4 - Write like you talk
      Inject your personality into everything you write.
      No-one wants to read boring and stuffy legal-ease.
      Use short sentences and words. Use simple language
      Use the word ‘you’.

      5 - Avoid Bragging
      Don't boast "biggest and best". It turns people
      off, even if it is true. Being number one won't
      sell any product for you.

      Remember, the Yellow Pages is generally a
      reference tool. People look for a name they
      recognize (or can't remember) or for a name given
      by a friend. Your ad should help them remember.
      The only other use of the Yellow Pages is to look
      for an emergency services. That's why you see lots
      of tow truck ads and no ads from Sears. Design
      your ad accordingly

      © 2006 BIG Mike McDaniel http://BigIdeasgroup.com
      BIG Mike is the Small Business Advertising Expert and
      recommends http://SmallBusinessAdvertisingArticles.com
      where you will find hundreds of articles about small business
      advertising.



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