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An Apple A Day....

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  • Dave
    John Chapman was a man who saw opportunity when everyone else saw garbage. Chapman had a vision, a tremendous vision for his future and the future of his
    Message 1 of 1 , Jul 25, 2001
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      John Chapman was a man who saw opportunity when
      everyone else saw garbage.

      Chapman had a vision, a tremendous vision for his future
      and the future of his country. That vision destined him to
      become an American folk hero.

      He developed a business plan for his vision which included
      learning everything he could about his business, paying attention

      to details, asking the local markets about their opinions, and
      making adjustments along the way.

      In the early 1800's, John "Appleseed" Chapman would visit
      cider mills and spend entire days running his hands through
      the garbage picking out tiny apple seeds one by one.

      It was dirty, dull work. But to Johnny Appleseed, those tiny
      seeds were as precious as rubies. His idea was to take those
      seeds, plant them, then sell the apple trees to settlers as they
      moved westward.

      Chapman made himself a student of nature. He learned where
      the best soil was for planting. He learned his market by
      becoming friends with the local folks and taking the time
      to have them develop a trust in him.

      At the time the law required each settler to plant 50 apple
      trees on their plot of ground. As the settlers moved further
      West, Appleseed kept ahead of them planting more and
      more seeds.

      His business thrived as settlers were more than happy to pay
      Johnny for his pre-started seedlings. By the end of his life,
      Chapman had planted hundreds of orchards on thousands of
      acres across the American Northwest territory.

      In 1949 he was declared an American "culture hero" by
      the "Journal of American Folklore." In 1966 the US Postal
      Service issued a commemorative stamp to honor him.

      John Appleseed Chapman became a success in his life and
      in his business because he had a passion for what he did. He
      was a religious man and saw his work as being an integral
      part of his faith.

      Once Chapman was asked to describe what he would
      do in Heaven. He said, "I would follow the same occupation
      as I do here."

      Every orchard he planted, Johnny remembered. He cared
      deeply about his trees, kept track of them and would go
      back every year to prune and repair them.

      Besides his business, he loved his customers. As he became
      more successful, he realized that serving and caring for his
      customers was the best way to grow his business.

      Even though life on the frontier was often difficult and
      hard, Appleseed didn't look at the hardships. His words
      were, "Love what you do and work becomes effortless."

      Johnny Appleseed believed his life's mission was to plant
      apple trees. He never retired, for him tending apple trees
      was a labor of love.

      Dave Cole
      Editor/Publisher
      Prosperity: The Choice Is Yours
      Copyright © 2001

      Dave's E-zine provides you with valuable info on
      how to market your online business and how to make
      money online. Get your FREE subscription today.

      http://choosetoprosper.com

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