Loading ...
Sorry, an error occurred while loading the content.

Networking Your Home Business within Circles of Influence

Expand Messages
  • Stone Evans - The Home Biz Guy
    ~ Title: Networking Your Home Business within Circles of Influence Author: Stone Evans, The Home Biz Guy Copyright: 2003 Article Originally Written: June,
    Message 1 of 1 , Jul 3, 2003
    • 0 Attachment
      Title: Networking Your Home Business within Circles of Influence
      Author: Stone Evans, The Home Biz Guy
      Copyright: 2003

      Article Originally Written: June, 2003

      Article URL:

      Article Autoresponder:

      Author Contact Email:

      Formatted to 65 Characters per Line
      Word Count: 635 words


      Publication Rules

      This is a Free-Reprint article. The only requirements for
      publishing this article are:

      * You must leave the resource box unedited.
      Minor editing to the article is permitted.
      * You may not use this article in UCE (Unsolicited Commercial Email).
      Email distribution of this article must be opt-in email only.
      * You must forward a copy of the ezine or newsletter that
      contains the article inside to the author at:
      * If you post this article on a website, you must set the
      links up as hyperlinks, and you must send us a copy of
      the URL where the article is posted.


      Networking Your Home Business within Circles of Influence
      Copyright � 2003, Stone Evans, The Home Biz Guy

      When you need an auto mechanic or an air conditioning repairman,
      where do you turn for help? Sure, some people turn to the yellow
      pages. But most will turn to friends and family and ask if they
      know of anyone who can do the work.

      The best place for your business to be positioned is to be the
      business on the tips of the tongues of the people asked to make
      the referral.

      THE 300 RULE

      Preachers, funeral directors and people in a few other
      professions have learned "the 300 rule" through their own
      personal experience.

      "The 300 rule" states that the average person knows 300 people
      on a friendly level. Wedding planners tend to make reservations
      for 300 guests. Funeral directors tend to need to make room for
      300 mourners. You get the idea.


      Imagine your circle of friends, family and acquaintances, a.k.a.
      your circle of influence. Now, draw your circle of influence as
      a circle on a blank piece of paper.

      Next, contemplate the people in your parents' circle of
      influence. Some people who know your parents also know you.
      Therefore, you will share some influence with the people your
      folks know. Now draw your parents' circle of influence on your
      piece of paper.

      Your circle and your parents' circle will intersect in one area,
      although the larger majority of the two circles will not
      intersect. If you are like most people, the two circles on your
      page at this point looks very similar to the MasterCard logo.

      Now imagine drawing a page full of intersecting circles, each
      circle representing the circle of influence of the people who
      are within your own circle of influence. Imagine trying to
      encapsulate an accurate rendering of where your circle and the
      circle of your friends will actually intersect.

      Some circles will share a large area of space, while others will
      barely cover one another.

      Actually, you can only imagine at this point what your piece of
      paper will look like. The actual layout of the circles imagined
      in this analogy is simply too overwhelming for the mind to


      300 multiplied by 300 equals 90,000. By using the analogy of
      doodles in the previous section, the average person can actually
      network with up to 90,000 people! Even factoring in the overlap,
      one can still probably network with 50,000 people through their
      own circle of influence!

      Simply amazing, isn't it?


      There are 300 people on this planet whom you have a reasonable
      amount of influence. Take advantage of this fact. Make darn sure
      that every person within your own circle of influence KNOWS that
      you are in business for yourself, and make sure they understand
      what your business offers.

      When your friend is asked to make a referral, they will
      recommend you.


      When people ask your friends for a referral and your friend
      mentions your business, that is passive referral networking.

      Active referral networking is when you can get your friends go
      directly to their friends and say "Hey, I have a friend who just
      started a business. If you are in need of what he offers or you
      know someone who will need his services, would you please give
      my friend a call or make the referral to his business?"

      If you can get even a portion of the people in your own circle
      of influence to actively refer your business, then you have
      built the foundation to build an advertising campaign even more
      effective than the average local television advertising campaign.

      Think about that for a moment.

      Most people only dream of reaching 50,000 potential customers
      with their television advertising dollars. You now have the
      knowledge to reach 50,000 people without spending a single penny.

      Resource Box:
      Stone Evans publishes Home Business Tips, a fresh and
      informative newsletter dedicated to supporting people like
      YOU! If you`re looking for the *best rated* home business
      opportunities, the latest time saving tools and helpful support
      from an honest friend in the business, come by and grab a
      F-R-E-E subscription today at: http://Home-Business.com

      Posted: Thu Jul 3 18:31:07 EDT 2003

      For more articles by this author, please visit:

    Your message has been successfully submitted and would be delivered to recipients shortly.