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Government PR, Beertopia

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  • Gordon Macmillan
    at Media ReleaseState
    Message 1 of 1 , May 6, 2005

      Media ReleaseState Government of Victoria Logo - link to Victorian
      Government Home


      DATE: Thursday, May 5, 2005


      The Minister for Agriculture, Bob Cameron, today launched the second
      edition of the Beer Lovers' Guide to Victoria's Microbreweries.

      The guide, produced by the State Government, features information on
      Victoria's 25 microbreweries – including listing more than 100 beers.

      "It's no secret that Victoria is home to the largest brewers in the
      country, and its status as the home of some fantastic microbrewers is also
      becoming well-known," Mr Cameron said.

      "This sector is growing rapidly because of a national shift towards the
      consumption of innovative, premium beers. The annual turnover of the
      State's microbreweries is now more than $28 million.

      "In fact, eight of the State's 25 microbreweries have established
      themselves in the past two years; with another one officially opening
      tomorrow – the Red Hill Brewery on the Peninsula.

      "Microbreweries have the flexibility to provide a wide variety of styles
      and pub breweries can promote consumer interest in the brewing process –
      just like a cellar door at a winery.

      "This guide helps market Victoria as a leading producer of high-quality
      beverages, and helps raise the industry's profile in local and
      international markets. In fact, the first edition went into a second print run.

      "As with the first edition, this guide will be distributed through visitor
      information services, tourism associations, hotels, restaurants and breweries.

      "The Bracks Government's support of the microbrewing industry is part of
      its commitment to grow Victoria's food industry to meet its target of $12
      billion in food and fibre exports by 2010.

      "The Government supported the establishment of the Victorian Association of
      Microbrewers Incorporated; and is supporting microbreweries exhibiting at
      the Beertopia festival this May.

      "We also support the annual International Beer Awards, being held tonight,
      through the Premier's Trophy for the Best Victorian Beer and the
      sponsorship of the international judge," he said.

      Mr Cameron will present the Premier's Trophy for the Best Victorian Beer at
      tonight's Awards.
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