Prof Dennis L Wilcox, Former Director, School of Journalism & Mass Communication, San Jose State University, California addressing PR professionals of AP at a meeting organized in the last week of March in Hyderabad on the topic "Overview of Public Relations Practice in US" said PR in America was the fastest growing profession with over 2.00 lakh practitioners working in several in-house public relations departments and public relations firms. He also said 42% of professionals work in public relations firms while 22% practitioners work in the corporate world. Only 3% of total professionals in America work in Government Public Relations.
Another interesting feature of this discipline is feminization of public relations practice in US wherein 60% represent females and 40% males. More and more women are joining PR profession. Since management support has increased in tune with the global competitive marketing environment, a majority of public relations professionals report to top management, Prof Wilcox added.
Tracing the history of public relations in US, Prof Wilcox referred to the first public relations counsel of US as Ivy Ledbetter Lee who established a publicity bureau in New York City in 1904. Later, Edward L Bernays who is regarded as the Father of Modern Public Relations, not only promoted public relations education but also the practice. With the support of pioneers, public relations in America grew through four models such as (1) Press Agentry, (2) Public Information Model, (3) Two-way asymmetric model (4) and Two-way symmetric PR Model.
Prof Wilcox visited Hyderabd at the invitation of Dr CV Narasimha Reddi, Editor, Public Relations Voice and this lecture was jointly organised by FAPCCI, PRSI, PRCI & GFPR.
Dr C V Narasimha Reddi