The stupidest thing I've heard in a while
Dunkin' Donuts yanks Rachael Ray ad
May 27, 2008
Does Dunkin Donuts really think its customers could
mistake Rachael Ray for a terrorist sympathizer? The
Canton-based company has abruptly canceled an ad in
which the domestic diva wears a scarf that looks like
a keffiyeh, a traditional headdress worn by Arab men.
more stories like this
Some observers, including ultra-conservative Fox News
commentator Michelle Malkin, were so incensed by the
ad that there was even talk of a Dunkin Donuts
The keffiyeh, for the clueless, is the traditional
scarf of Arab men that has come to symbolize murderous
Palestinian jihad, Malkin yowls in her syndicated
Popularized by Yasser Arafat and a regular adornment
of Muslim terrorists appearing in beheading and
hostage-taking videos, the apparel has been
mainstreamed by both ignorant and not-so-ignorant
fashion designers, celebrities, and left-wing icons.
The company at first pooh-poohed the complaints,
claiming the black-and-white wrap was not a keffiyeh.
But the right-wing drumbeat on the blogosphere
continued and by yesterday, Dunkin Donuts decided
itd be easier just to yank the ad.
Said the suits in a statement: In a recent online
ad, Rachael Ray is wearing a black-and-white silk
scarf with a paisley design. It was selected by her
stylist for the advertising shoot. Absolutely no
symbolism was intended. However, given the possibility
of misperception, we are no longer using the
(In case youre wondering, the stylist who selected
the offending scarf was not Gretta Enterprises boss
Gretchen Monahan, who appears on Rays TV show as a
For her part, Malkin was pleased with Dunkins
response: Its refreshing to see an American company
show sensitivity to the concerns of Americans opposed
to Islamic jihad and its apologists.