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Stakeholder Savvy

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  • Deon Binneman
    South Africa leads the world in executives savvy about stakeholders, a survey of 26 countries by Walker Information Global Network (WIGN) shows. It found over
    Message 1 of 1 , Aug 30, 1999
      South Africa leads the world in executives' savvy about stakeholders, a
      survey of 26 countries by Walker Information Global Network (WIGN) shows. It
      found over a third of executives of major corporations were not familiar
      with the term stakeholder as a management concept - "Somewhat surprising",
      WIGN founder and CE Steven Walker says, "considering the impact this
      approach is likely to have on profits in the 21st century". This is not the
      case in SA. The term is most recognised in SA, followed by Canada and the
      US. It's less recognised in Europe, Asia, the Middle East and Latin America.
      Canada ranks just behind SA in taking shareholders' opinions and attitudes
      into account. Stakeholders include customers, shareholders, employees,
      regulatory agencies and government bodies, suppliers and communities served
      by the company.

      Marl Harris, director and political analyst for Markinor, a WIGN member,
      says: "In SA, the emphasis on stakeholders is constantly reinforced by our
      new president, Thabo Mbeki, who has a deep personal interest in this concept
      and frequently uses the terms in his speeches."

      Source ; The Business Times - Sunday Times, Sunday newspaper.

      Deon Binneman
      DB Communications
      Reputation Management &
      Management Consulting in
      Communication(PR) & Training
      Phone/Fax: +27 (011) 4753515
      Mobile: 083 425 4318
      e-mail: deonbin@...
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