Need Niche Market PR Media Pitching Pros (paying gig)
- I'm sending this to some online PR discussion groups I belong to, as well
(blind copies) to some personal PR pros I know who might be interested in
this opportunity - or who might know someone they could refer me to.
I mentioned this mid-month, and didn't get the kind of response I'd hoped
for - but it was a weekend in the summer, and I should have known better.
Let me try again, and with some more details.
Right up front, this is a paying gig - not a retainer-based relationship,
though. We want to build a team/network of specialists we can call on, as
needed, for help in their designated specialties, and pay them for their
services when we use them. Ongoing, but still episodic.
Next, this is for the American news market, as it deals with news related to
or addressing Obamacare and more broadly, national healthcare policy as it
applies to businesses. We don't really need to reach international media
(we won't turn them away, but we're not going to pay to go looking for
Next, we've got a strong PR plan (at least I think it's strong), but what we
don't have is PR pros who have tight inroads to specific target markets. We
want to look at developing a team who will be able to help us with reaching
the media in specific geographic or niche markets on an episodic basis. As
we come up with new press announcements (a frequent planned occurrence),
we'll want specific help.
We're looking for three types of segmented market PR media-pitching pros:
a. Those who have great contacts in a specific geo-area - NYC, or the
Great Lakes, or . well, I hope you get the picture.
b. Those who have great contacts in specific business-niche media
markets - this could range from reaching HR professionals or company CFOs,
to reaching the Chamber of Commerce media market, or the business trade
association media market.
c. Those who have great contacts in a specific vertical niche in the
overall media market, such as radio talk shows, cable business shows,
healthcare-and-business reporters, etc.
As you look at this, think broadly. If you (for instance) have connections
in the religious media market, we could probably use you on specific
stories. So don't think narrowly, please. Think broadly.
As I said up front, this is a paying gig, but it won't be built around an
ongoing retainer, at least not at first. Instead, it will be episodic -
when we see an opportunity, we want the team in place so we can reach into
our kit-bag and pull out the specific experts we need at a given time.
If you think you might be able to help us, please let me know.
Ned Barnett, APR
Marketing & PR Fellow, American Hospital Association
Barnett Marketing Communications
420 N. Nellis Blvd., A3-276 - Las Vegas NV 89110
702-561-1167 - cell/text
<http://www.barnettmarcom.com> www.barnettmarcom.com - twitter @nedbarnett
05-6-16 BMC Logo
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