xp - NASCAR Winner Tweets against breast-feeding ... sponsor has to apologize
- This is for Jodine (of course), but this is also for anyone who is thinking
about sponsoring an athlete or celebrity to boost brand awareness. When
this two-time NASCAR champ unleashed a series of bizarre anti-breastfeeding
Tweets, he raised a ruckus online and forced his sponsor to issue an apology
(though IMO the damage is already done). It has also hurt NASCAR as a brand
as well, especially because it's consciously been courting female fans.
To me, this is a cautionary tale . I have never been a big fan of sponsored
celebs, and for this very reason (though usually their public problems
involve drugs or anti-Semitic rants, not anti breastfeeding rants). They
are all all-too-human and are more-than-average prone to foot-in-mouth
disease, for reasons (I think) that their celebrity in a narrow field (like
racing cars) makes them think that all of their comments are "important"
because they are also "important." Or so it seems to me.
What say you?
Ned Barnett, APR
Marketing & PR Fellow, American Hospital Association
Barnett Marketing Communications
420 N. Nellis Blvd., A3-276 - Las Vegas NV 89110
702-561-1167 - cell/text
<http://www.barnettmarcom.com> www.barnettmarcom.com - twitter @nedbarnett
05-6-16 BMC Logo
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