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  • Jim Rink
    Dear Members, That pesky question. Do reporters pay any attention to e-mail? They will, says Tina Koenig of Xpress Press, if you pay attention to the three
    Message 1 of 3 , Apr 30, 1999
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      Dear Members,

      That pesky question. Do reporters pay any attention to e-mail? They will,
      says Tina Koenig of Xpress Press, if you pay attention to the three most
      important principles -- target, target, target!

      Professional Topics

      E-Media Relations - Same Routine or New Shtick?
      by Tina Koenig

      The Internet PR trend du jour for obtaining press coverage is a variation
      on the same practice that's been working since the dawn of the profession.
      Schmooze one-on-one with reporters and tailor your message to suit
      particular markets. The more personal your message, the easier it is to cut
      through the clutter.

      Despite articles you may read about hundreds of electronic press releases
      falling prey to the delete key -- you can get the attention of a reporter
      or content editor through e-mail using these key strategies.

      The first thing a journalist will see is the subject header of your
      message. When I write the subject header for a client's news release I
      follow the Yahoo marketing model. Yahoo could have named their business the
      Internet Yellow Pages but they didn't. When you have the choice between a
      ho-hum word and a hoo-haa word, go with the latter.

      Next, make your pitch compelling and make sure it is in the first screen of
      your message. If you've done your job well, reporters will scroll down to
      keep reading an enclosed press release or click to your company Web site.
      Journalists have less of a problem with long messages than they do with
      having to take extra steps to get key information.

      Include content freebies for online editors as part of your pitch. If you
      are promoting a new book, offer the publication the opportunity to let
      their readers preview one or two chapters. Has your client released a new
      image editing software program? Make before and after Web compatible images
      available for online publication.

      Finally, don't send the media junk mail. Often, databases of media e-mail
      addresses sold by companies categorize reporters in very broad ways. Take
      the time to tailor your own list or hire a firm that will customize a list
      to match your news to the right journalists. Folks who live and breathe by
      e-mail are more persnickety, large portals and online publications don't
      want endless calls and faxes coming to their editors.

      Responsible services will ask journalists to create their own profile when
      they subscribe. Here's a sampling of what journalists have indicated as
      their beat when they subscribed to our feed: music -- Hip-Hop and R&B only,
      international sport fishing, Internet advertising in Australia, Israel and
      the Christian community, SOHO business and senior computer users.

      E-mailing media can expedite the publicity process but attention to details
      assures that your client's message is welcomed a second or third time.
      ___________________________________________________________

      Tina Koenig is the co-founder of the Xpress Press News Service:
      http://www.xpresspress.com The company supplies news release subscription
      services to journalists by e-mail tailored to their area of coverage. The
      company recently launched a new PR portal called Software Wire
      -http://www.softwarewire.com - specializing in the distribution of
      software-specific company news.

      Contact Tina by phone at 954-989-3338 or by e-mail:
      mailto:tkoenig@...

      Briefly

      The PR Network is taking some Internet branding advice. You'll now find our
      site at thePRnetwork.com, as well as the old reliable usprnet.com. We
      changed our name from National PR Network to The PR Network to reflect the
      international character of our membership, Web site visitors and listed
      companies in our on-line directory. Now, we've gone an extra mile to join
      our Web site address with our name. That same name is used in our free
      Web-based e-mail, which is offered to members at thePRnetwork.zzn.com.


      News of the Week

      LONDON, April 29 /PRNewswire/ -- United News & Media plc and CMP Media Inc.
      announce the signing of a definitive agreement by which United will
      purchase CMP, a leading US technology media company, for $39 per share, a
      net total cash consideration of $920 million (after deducting cash on hand
      of $27 million). The combination of CMP's publishing and Internet assets
      with the trade show and publishing businesses of United's wholly owned
      subsidiary, Miller Freeman, will transform Miller Freeman into one of the
      leading market focused business media groups serving the US and global high
      tech sector.

      WHITE PLAINS, N.Y.--(BUSINESS WIRE)--April 29, 1999--The United States
      Tennis Association (USTA) today selected Fallon McElligott New York City to
      produce this year's US OPEN advertising campaign and some additional work
      to promote the USTA and tennis.

      NAMPA, Idaho--(BUSINESS WIRE)--April 29, 1999--Micron Electronics, Inc., a
      leading direct vendor of PCs, servers and notebooks, today announced the
      appointment of Goldberg Moser O'Neill as its worldwide advertising agency
      of record, effective immediately.

      NEW YORK, April 28 /PRNewswire/ -- The Lowe Group today announces that it
      has extended its US operations through a partnership with New England's
      largest independent full-service agency, Mullen. Lowe has taken a majority
      equity position in Mullen, which will continue to operate as a stand-alone
      agency under its existing name and management.

      WILMINGTON, Del., April 28 /PRNewswire/ -- DuPont, the world's premier
      science company, today unveiled its new corporate brand identity, "The
      miracles of science(TM)." The campaign is being produced by
      McCann-Erickson, DuPont's corporate agency of record.

      ATLANTA, April 28 /PRNewswire/ -- Continuing to build its reputation as a
      leader in "Marketing Relations," Atlanta-based Creaxion(TM)
      (www.creaxion.com) today announced it has signed agreements with three
      cutting-edge companies to provide creative and strategic marketing counsel.

      PALO ALTO, Calif., April 27 /PRNewswire/ -- The number of Web sites seeking
      advertising continues to grow rapidly. In the first quarter alone, the
      number of sites seeking advertising grew by 385 an increase of 27%,
      according to AdKnowledge, which today released its Q1 Online Advertising
      Report.

      PALO ALTO, Calif.--(BUSINESS WIRE)--April 27, 1999-- Hewlett-Packard
      Company today announced that the new company to be formed from the
      businesses formerly known as HP's Measurement Organization has selected
      McCann-Erickson New York to develop and implement a global advertising
      campaign launching the brand identity of the new company. The new company
      also announced that Landor Associates of San Francisco is creating the
      overall brand identity.

      NEW YORK, April 27 /PRNewswire/ -- Foote, Cone & Belding Worldwide
      announced today that it had acquired majority ownership of Horizon
      Holdings, one of the Middle East's most successful independent regional
      agencies. The agency will be renamed Horizon-FCB. Horizon, founded in 1976,
      began operations in Kuwait, but soon expanded into a network of seven
      full-service advertising agencies with 1998 billings of over U.S. $50,000,000.

      CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 26, 1999--Weber Public Relations
      Worldwide today announced the opening of its Taipei office. Weber will now
      be able to offer Taiwan-based integrated communication support for its
      current global clients, as well as those of its parent organization,
      McCann-Erickson WorldGroup.

      PHILADELPHIA, April 26 /PRNewswire/ -- US Interactive, Inc., a leading
      international Internet professional services company, and Be Free, Inc.,
      the leading provider of online affiliate sales channel technology,
      services, and knowledge, today announced a strategic alliance intended to
      generate increased traffic and develop new sales channels for their
      E-Commerce clients.

      NEW YORK, April 23, PRNewswire -- A newly designed database on The Editor &
      Publisher Company's Web site (http://www.mediainfo.com) is making it easier
      for anyone to find online news pages anywhere in the world -- whether
      you're just trying to find out what's happening in your hometown or trying
      to compare all the angles of a local news story explored by newspaper,
      magazine, radio and television news sites.

      Full text of these and many other articles can be found at
      http://www.thePRnetwork.com

      --

      Steven N. Wynkoop & Brian W. Schaible, APR
      Principals and Founders
      The PR Network
      http://www.thePRnetwork.com

      Dear Members:

      You have received this weekly report because you have subscribed to one or
      more PR Network publications. If you wish to remove your name from this
      list, please visit http://www.usprnet.com/join.html and follow the
      instructions for removing your membership. You may reinstate it at any time.

      Pass the publication along to a colleague. They can sign up by sending an
      e-mail to mailto:nprn-main@... with the word "subscribe" in the
      BODY of the e-mail.


      --
      Steven N. Wynkoop & Brian W. Schaible, APR
      Principals and Founders
      The PR Network
      http://www.usprnet.com


      Regards,


      Jim Rink
      Senior Contributing Editor

      ///////////////////////////////////////////////////////////////////////////////////////////////////

      AAA Michigan, 1 Auto Club Drive, Dearborn MI 48126
      (313) 336-1513 voice (313) 336-0986 fax

      pr@... userg@...
      http://www.aaamich.com http://www.jimrink.com

      ///////////////////////////////////////////////////////////////////////////////////////////////////

      PRBytes Web page: http://www.jimrink.com/cmc.html

      "Not all that is gold does glitter..."
    • Jim Rink
      Professional Topics The international image of companies trying to globalize via acquisitions may take a beating in the media, particularly in the companies
      Message 2 of 3 , Jun 26, 1999
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        Professional Topics

        The international image of companies trying to globalize via acquisitions
        may take a beating in the media, particularly in the companies' home
        countries, according to Delahaye research. The study, released earlier this
        month, found multinational companies impacted by this trend include Hoechst
        in the German media, British Airways in the UK media, and DaimlerChrysler
        in the US press. The study comprised analyses of nearly 2,000 news stories
        in key business media in major markets around the world.

        The report found that Hoechst's German media coverage was a whopping 22
        percent negative compared to only seven percent in the rest of the world.
        That negativity was driven by sentiment that Hoechst would lose its
        national identity following its merger with Rhone-Poulenc, a French
        company. Similarly, British Airway's stalled alliance with American
        Airlines and Iberia drove 25 percent of BA's UK coverage to be negative,
        while only five percent of its coverage in all other countries was
        negative. Daimler Benz' acquisition of Chrysler was met with more
        skepticism in the US. Nearly 15 percent of DaimlerChrysler's US media
        coverage was negative versus only six percent on average in media outside
        the US.

        "This shows that companies wishing to become 'global' instantly through
        mergers and acquisitions face a significant media relations challenge -
        particularly in their own backyards. It also shows that companies today
        have global reputations - whether they like it or not - and they need to
        manage it accordingly," said Katharine Delahaye Paine, President of
        Delahaye Medialink.

        Other key findings:

        � Multinational companies face more skeptical media in their home country
        than they do in overseas media-regardless of whether the news concerns
        mergers. The average level of negative coverage in a company's home country
        media is 15 percent, while only 10 percent in overseas media. However, the
        US media was more critical of companies based outside its borders than was
        the media in other countries.

        � Ford and DaimlerChrysler were considered the most "global" of the
        corporations studied. Both led all companies in volume of coverage outside
        their home countries, and both were positioned in more stories as having an
        "international presence."

        � The most popular issues in the global business press related to financial
        strength and corporate strategy - each appeared in nearly one in ten news
        stories. The least-covered issue was corporate citizenship, which appeared
        in less than two percent of all stories analyzed.

        � Employee commitment (i.e. labor relations) is a much bigger media issue
        internationally than it is in the US, particularly in Spain and France
        where the issue appears in nearly one in ten stories published - a level
        comparable to the top issues worldwide.

        The study analyzed the top 32 key business media in six world regions
        during the last quarter of 1998. It compared the worldwide coverage of at
        least five multinational companies in each region. Articles were gathered
        and read in each region, and the data was consolidated and analyzed at
        Delahaye Medialink's Portsmouth, NH office.

        ---------------------
        Delahaye Medialink Communications Research measures organizational
        reputation as well as a complete range of marketing, communications and PR
        activities globally. Its research demonstrates how clients influence the
        attitudes, habits and behaviors of target audiences. It offers Internet
        image analysis, audience research and media evaluation in 40 countries. A
        copy of the study can be downloaded at the Delahaye Medialink Web site:
        http://www.delahaye.com You'll need Adobe Acrobat Reader.
        For more information, contact Shaun Ennis, sennis@..., or call
        603-431-0111, ext. 126.
        ______________________________________________________________


        Submissions to Professional Topics are welcome. Please send your
        submissions to:
        mailto:bschaible@...
        Please include a brief bio statement with your email.
        _______________________________________________________________

        News of the Week

        PALO ALTO, Calif.--(BUSINESS WIRE)--June 24, 1999-- Hewlett-Packard Company
        today announced that Burson-Marsteller, the world's largest
        public-relations organization, will be the agency of record for the
        worldwide launch of "NewCo," the still-to-be-named company to be carved out
        from Hewlett-Packard Company and comprising the businesses in HP's former
        Measurement Organization

        PRINCETON, N.J., June 24 /PRNewswire/ -- The World Wide Web has become a
        leading advertising and promotion medium for businesses involved in the
        local commerce market, trailing only telco Yellow Pages and newspapers,
        according to new results from The Local Commerce Monitor, released today by
        The Kelsey Group, Princeton, NJ, and San Francisco-based ConStat, Inc.

        NEW YORK, June 24 /PRNewswire/ -- The J. Walter Thompson Company has
        acquired Dazai Advertising, San Jose, CA, one of the nation's largest
        global branding agencies for technology companies. JWT CEO Chris Jones made
        the announcement today. Dazai Advertising will be renamed the JWT
        Technology Communications Group.

        NEW YORK, June 23 /PRNewswire/ -- John J. Dooner, Jr., chairman and CEO of
        McCann-Erickson WorldGroup, announced today that he will relinquish his
        additional positions as President and CEO of its McCann-Erickson Worldwide
        ad agency to James R. Heekin, effective Jan. 1, 2000. The appointment will
        make Heekin the head of the world's leading multinational advertising
        agency network, which has billings of $13.6 billion and operations in 127
        countries.

        ATLANTA--(BUSINESS WIRE)--June 23, 1999-- RealEstate.com, the first
        objective online resource for real estate information and services,
        announced today the launch of a $13 million, fully integrated marketing
        campaign designed to create awareness of the site (www.realestate.com) and
        its suite of Web-based tools among homebuyers through both online and
        traditional media and drive these homebuyers to the site. The campaign was
        developed by BBDO South.

        SAN FRANCISCO--(BUSINESS WIRE)--June 22, 1999--Three of the Bay Area's
        best-known independent communications agencies today announced they are
        merging their respective companies in order to meet the expanding needs of
        clients for brand-focused, integrated communications and web-based
        interactive marketing. The new company, BrandFusion, LLC, represents the
        merger of Jamison Cawdrey Advertising; MacKenzie Communications Inc.,
        Public Relations/Public Affairs; and Content Creators, an interactive
        multimedia design firm..

        NEW YORK, June 22 /PRNewswire/ -- Results from an online research survey
        for the publisher of Newsweek show that both the magazine's readers and
        Website users are computer-savvy. The survey results confirm that the
        Internet is transforming people's lives, and it's not just the web-heads
        who are using it.

        PHOENIX--(BUSINESS WIRE)--June 22, 1999--Outdoor Systems Inc. the largest
        out-of-home media company in North America, Tuesday announced the launch of
        its new website, www.outdoorsystems.com. The site features a valuable tool
        for media buyers: an interactive rate sheet.

        NEW YORK, June 21 /PRNewswire/ -- PR Newswire, the world leader in the
        electronic distribution of news releases to the media and financial
        community, has joined forces with video news release pioneer Orbis
        Broadcast Group to offer a complete range of broadcast communications
        services, the two companies announced today.

        NEW YORK, June 18 /PRNewswire/ -- A new poll, conducted by CIO magazine,
        ISACA, and Dr. Ed Yardeni's Y2K Center reveals corporate confidence is on
        the upswing with more and more Y2K project managers coming around the bend
        towards Year 2000 readiness. However, this does not mean large corporations
        -- domestic or international - can relax, or that anticipation of potential
        disaster is unfounded. According to noted economic forecaster and Y2K
        expert Dr. Ed Yardeni, "The good news is 82% of our respondents now believe
        Y2K will have little impact on their companies. The bad news is they may
        not realize how few of them are actually ready today with so little time
        left."

        MEMPHIS, Tenn.--(BUSINESS WIRE)--June 18, 1999--Veteran journalist Bob
        Hetherington has been named managing director of MP&F/Memphis, the new
        Memphis office of McNeely Pigott & Fox, one of the Mid-South's leading
        public relations and marketing communications companies. MP&F/Memphis is
        the first branch office of Nashville-based McNeely Pigott & Fox, one of the
        Southeast's Top 10 independent public relations firms.

        NEW YORK--(BUSINESS WIRE)--June 18, 1999-- Medialink Worldwide Incorporated
        today announced it is building a comprehensive one-stop Internet portal for
        the delivery of corporate, business and consumer news to online news sites
        around the globe.

        Full text of these and many other articles can be found at
        http://www.thePRnetwork.com

        --

        Steven N. Wynkoop & Brian W. Schaible, APR
        Principals and Founders
        The PR Network
        http://www.thePRnetwork.com

        Dear Members:

        You have received this weekly report because you have subscribed to one or
        more PR Network publications. If you wish to remove your name from this
        list, please visit http://www.theprnetwork.com/join.html and follow the
        instructions for removing your membership. You may reinstate it at any time.

        Pass the publication along to a colleague. They can sign up by sending an
        e-mail to mailto:nprn-main@... with the word "subscribe" in the
        BODY of the e-mail.

        --
        Steven N. Wynkoop & Brian W. Schaible, APR
        Principals and Founders
        The PR Network
        http://www.usprnet.com

        Regards,


        Jim Rink
        Senior Contributing Editor

        ///////////////////////////////////////////////////////////////////////////////////////////////////

        AAA Michigan, 1 Auto Club Drive, Dearborn MI 48126
        (313) 336-1513 voice (313) 336-0986 fax

        pr@... userg@...
        http://www.aaamich.com http://www.jimrink.com

        ///////////////////////////////////////////////////////////////////////////////////////////////////

        PRBytes Web page: http://www.jimrink.com/cmc.html

        "Not all that is gold does glitter..."
      • Jim Rink
        ... Regards, Jim Rink Senior Contributing Editor /////////////////////////////////////////////////////////////////////////////////////////////////// AAA
        Message 3 of 3 , Oct 4, 1999
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          >
          > ** 24 DAYS TO PRSA CONFERENCE! **
          >
          > Can't wait? Can't attend? Click here:
          > http://www.westcoastpr.com
          > for FREE special conference edition of
          > The West Coast PR Newsletter. Or, call
          > (888) WCPR-NEWS today.
          >______________________
          >
          >Dear Members,
          >
          >InfoSearch, the research division of Duffey Communications, recently
          >performed a study on the media's use of health-related video news releases
          >(VNRs). The results should be of interest to anyone using or contemplating
          >the use of VNRs.
          >
          >Professional Topics:
          >
          >Criteria for a successful VNR/multi-media campaign, according to the Duffey
          >survey, included timeliness, quality footage and information, strong
          >community interest, local angle, and reliable source. Other important
          >ingredients were strong sound bytes, brief and focused, no special
          >commercial interest, use of experts, local contact information, interesting
          >footage.
          >
          >The main reasons a reporter would NOT use a VNR included: perceived bias,
          >no local angle, poor quality, not timely, lack of time in newscast, too
          >long, not in laymen's terms, too generic, inaccurate information, and not
          >enough detail.
          >
          >The study also found that the use of b-roll, natural and background sound
          >captured on video, and split-track audio were all highly desired by the
          >majority of television stations.
          >
          >Duffey's VNR research for the study included focus groups, in-depth
          >surveys, and other research methods involving 502 media outlets throughout
          >the nation. Duffey Communications' Web site can be found at
          >http://www.duffey.com
          >_______________________________________________________________
          >Submissions to Professional Topics are welcome. Please send your
          >submissions to: bschaible@...
          >Please include a brief bio statement with your e-mail.
          >_______________________________________________________________
          >
          >Briefly:
          >
          >There will be over 500 million Internet users worldwide by 2003, according
          >to IDC Research, with the online population of Europe overtaking that of
          >the U.S. that year. The company says Europe now claims six of the world's
          >top 10 Internet economies, with a seventh to be added soon. In the U.S.,
          >IDC predicts the Net will account for seven percent of the gross domestic
          >product by 2003 and that 62 percent of U.S. adults will have Net access by
          >then. http://www.idc.com
          >
          >News of the Week:
          >
          >TINLEY PARK, Ill., Sept. 30, 1999, PRNewswire -- PennMedia.com announced
          >the entry of the 250th e-mail newsletter into its advertising network. This
          >milestone caps off a nine month aggressive recruitment campaign that has
          >seen the total available inventory inside PENN's newsletters exceed 175
          >million e-mail deliveries per month.
          >
          >BEVERLY HILLS, Calif., Sept. 30, 1999, Business Wire -- US SEARCH.com,
          >Inc., a leading Internet provider of public record information, said that
          >it has completed agreements for advertising placement in online white pages
          >on each of the top 5 Web properties according to the Nielsen//NetRatings
          >August 1999 ranking of the most visited Web properties. Through several
          >agreements effective immediately, US SEARCH.com now has integrated text
          >links and other online advertising on thousands of pages in the most
          >popular online sites including Yahoo!, MSN, America Online, Lycos Network
          >and GO Network, as well as Bigfoot, InfoSpace and others.
          >
          >SAN FRANCISCO, Sept. 29, 1999, PRNewswire -- Flycast Communications
          >Corporation, the leading provider of Internet direct response advertising
          >solutions, today announced preliminary results for the third quarter ending
          >September 30, 1999. For the quarter, the Company expects to report total
          >revenues of between $11 and $12 million, which represents more than 70%
          >growth over revenue of $6.4 million recorded in the prior quarter, and is
          >more than 70% higher than currently published consensus estimates. The
          >company also expects operating losses for the third quarter to be less than
          >currently published consensus estimates.
          >
          >LOS ANGELES, Sept. 29, 1999, PRNewswire -- Signaling a major convergence
          >between the Internet and entertainment, EdgeMail Technologies today
          >announced it has retained Warren Cowan & Associates for public relations
          >and marketing campaigns, it was announced by Michael Galloway,
          >president/CEO of EdgeMail Technologies, Inc.
          >
          >SAN MATEO, Calif., Sept. 29, 1999, PRNewswire -- NetGravity, a leader in
          >interactive marketing management solutions, and YourAccounts.Com, a leading
          >innovator and provider of electronic billing and statement presentment,
          >today announced a solution capable of giving advertisers and billers an
          >interactive marketing channel for communicating, cross-selling and direct
          >marketing to their customers.
          >
          >BOSTON, Sept. 28, 1999, PRNewswire -- Bronnercom announced it is
          >reorganizing its businesses to allow for continued growth and to accelerate
          >development of its capabilities. The Bronnercom agencies are Strategic
          >Interactive Group, BSH and Sansome, with more than one thousand employees
          >and annualized billings of one billion dollars. Through August, the firm as
          >a whole has grown by 46% versus a year ago, and SIG has grown by 125%.
          >
          >NEW YORK, Sept. 28, 1999, Business Wire -- Media Metrix, Inc., the
          >worldwide pioneer and leader in Internet and Digital Media measurement,
          >today announced its expansion into the Australian market through a joint
          >venture with Australia Market Research Interactive (AMR Interactive), a
          >leading new media market research firm in Australia. Under the agreement,
          >Media Metrix and AMR Interactive will combine their resources and expertise
          >to provide the first-ever independent, meter-based Internet and digital
          >media audience measurement service for Australia and New Zealand.
          >
          >WESTPORT, Conn., Sept. 27, 1999, PRNewswire -- It's virtually amazing, but
          >e-stores, not real-store Web sites, will be the beneficiaries of this
          >season's online holiday shopping bonanza, according to Greenfield Online's
          >holiday shopping study of nearly 5,000 Americans with Internet access.
          >Seventy percent of consumers on the Internet plan to do some or all of
          >their holiday shopping online. But when surfing for gifts hits high gear in
          >October, November and December, nary a major department store nor big-name
          >catalog retailer is likely to be among the top online destinations for
          >holiday e-commerce.
          >
          >WOODLAND HILLS, Calif., Sept. 27, 1999, Business Wire -- In what is
          >believed to be a first for a California health plan, Health Net has
          >launched a major advertising campaign simultaneously in four languages:
          >English, Spanish, Cantonese and Tagalog. Health Net's $3-million, 10-week
          >multi-language campaign will include television and radio advertisements.
          >
          >EMERYVILLE, Calif., Sept. 27, 1999, Business Wire -- "Support. Guidance.
          >Answers." is the theme for SelfCare.com's $25 million integrated marketing
          >program, which launches nationwide today. Appearing on television, radio
          >and in magazines and newspapers, the advertising campaign communicates
          >SelfCare.com's role as the only comprehensive Web destination to help women
          >make informed decisions about their own and their families' health and
          >wellness. The campaign was created by Hoffman/Lewis, San Francisco.
          >
          >BLOOMFIELD HILLS, Mich., Sept. 24, 1999, PRNewswire -- Driver's Direct
          >announced the assignment of their broadcast media buying to Media...Period.
          >Driver's Direct provides comprehensive, affordable auto insurance coverage
          >directly to the consumer.
          >
          >NEW YORK, Sept. 24, 1999, Business Wire -- Media Metrix, the pioneer and
          >leader in Internet and Digital Media measurement, today announced that it
          >has signed its 500th client, doubling its client count over the past twelve
          >months. Media Metrix also announced the continuation of its 95 percent
          >client renewal rate over the past year.
          >
          >Full text of these and many other articles can be found at
          >http://www.thePRnetwork.com Brief summaries of articles are archived in a
          >searchable database. The articles are drawn from The PR Network's daily
          >news briefs. Access to the database is free.
          >
          >--
          >
          >Steven N. Wynkoop & Brian W. Schaible, APR
          >Principals and Founders
          >The PR Network
          >http://www.thePRnetwork.com
          >
          >Dear Members:
          >
          >You have received this weekly report because you have subscribed to one or
          >more PR Network publications. If you wish to remove your name from this
          >list, please visit http://www.theprnetwork.com/join.html and follow the
          >instructions for removing your membership. You may reinstate it at any time.
          >
          >Pass the publication along to a colleague. They can sign up by sending an
          >e-mail to mailto:nprn-main@... with the word "subscribe" in the
          >BODY of the e-mail.
          >
          >
          >
          >
          Regards,


          Jim Rink
          Senior Contributing Editor

          ///////////////////////////////////////////////////////////////////////////////////////////////////

          AAA Michigan, 1 Auto Club Drive, Dearborn MI 48126
          (313) 336-1513 voice (313) 336-0986 fax

          pr@... userg@...
          http://www.aaamich.com http://www.jimrink.com

          ///////////////////////////////////////////////////////////////////////////////////////////////////

          PRBytes Web page: http://www.jimrink.com/cmc.html

          "Not all that is gold does glitter..."
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