RE: [PRQuorum] Re: [SmallShopNetwork] XP - Tylenol Redux
- Rob - that may be the case, but my gut says no. Their name is being dragged
in the mud all over again, with the name Tylenol linked to deaths by
poisoning. Lots of people alive today and able to make adult decisions
either weren't born 29 years ago or weren't old enough to have followed the
news (pretty much everyone younger than 38 years old - a huge crowd).
If I was at Tylenol, I'd make a big campaign about how effectively they
defended themselves 29 years ago (a positive message that also debunks the
But you might be right. It's a gut call, as far as I can tell.
Ned Barnett, APR
Marketing & PR Fellow, American Hospital Association
Barnett Marketing Communications
420 N. Nellis Blvd., A3-276 - Las Vegas NV 89110
702-561-1167 - cell/text
<http://www.barnettmarcom.com> www.barnettmarcom.com - twitter @nedbarnett
05-6-16 BMC Logo
From: email@example.com [mailto:firstname.lastname@example.org] On Behalf
Of Rob Frankel
Sent: Thursday, May 19, 2011 10:19 AM
To: SmallShopNetwork@yahoogroups.com; PRMindshare@yahoogroups.com;
Subject: [PRQuorum] Re: [SmallShopNetwork] XP - Tylenol Redux
At 10:12 AM -0700 5/19/11, Ned Barnett wrote thusly:
>There's a breaking news story that the Unabomber, Ted KaczynskiDon't know that Tylenol needs to get involved here at all. Best bet
>(sp?) may have poisoned the Tylenol in '82 that killed a
>double-handful of people in the Pacific Northwest, and how the FBI
>has re-opened the case to see if they can solve it and close it.
>This news story has once again linked Tylenol with many deaths,
>re-creating the brand-crisis issue for an entirely new generation
>(this murder was 29 years ago.
>Tylenol has crowed for at least 25 years about how effectively they
>handled the crisis, saving the brand through effective crisis PR and
>crisis management. I wonder how they'll handle this resurgence of
>the news of the crisis, and how they'll deal with an entirely new
>generation of Americans who now once again (especially if they hear
>the key words but don't stop to understand that this was 29 years
>ago) confronted with deadly Tylenol. Any thoughts?
is probably to sit on the bench and let the bus drive by.
Rob Frankel, Branding Expert
Twitter: @brandingexpert http://www.RobFrankel.com
Yes, there's an RSS feed blog, if you can handle it:
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