XP - new product PR disaster
- There is a fairly new police and self-defense pistol on the market, a Belgian design, the Five-seveN. It has been featured as a good-guy gun in books by Clancy and Flynn, and has been getting good reviews in popular gun and self-defense magazines.
Police departments and security companies have begun to adopt it for its accuracy, light weight, high capacity and its military origins (which means quality and stopping power).
In short, this was a growing success story. Until ...
Though it hasn't been widely reported (but its out there), the Ft. Hood terrorist used this gun in executing 13 soldiers and wounding 30 more.
Clearly, this is a PR nightmare for the US branch of the Belgian manufacturer.
If you were FN's crisis PR manager, what would you advise your client.
No politics, please. Just PR.
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