I've known Bob Scott for a lot of years - on 9/11, his office window gave
him a full panorama of the attack, and via emails to selected friends and
colleagues, he gave a running account that was both personally moving and
technically a precursor of the best of blogging - but years ahead of time.
Bob's magazine, Accounting Technology, has him dealing daily with high-tech
issues. I thought his insights into Social Networking in business and the
workplace (not as a PR tool, but as a fact of life) are insightful and
ADVENTURES IN SOCIAL NETWORKING.
It's probably a good sign for Twitter, but last week when I tried to tweet
(I tweet, you tweet, he she or it tweets?), the system replied, "Twitter is
over capacity. Too many tweets." Perhaps not everyone agrees with my raising
the possibility that Twitter is an electronic pet rock, but I would say many
would agree that efforts to use social networking tools gets contorted. It's
like trying to use a garden hose to dig up your garden, instead of a trowel.
And then there's the experience of trying to raise a business discussion on
Facebook which is followed by a posting that "I just got back from the mall
with the kids." Now, the media is trying to turn social networking into
something journalistic. However, I don't think things are going to work the
way many expect. And one of the problems is the convergence of home and
office. There was a study reported this week that said those who use social
networking at work can be more productive. I would think that can be said of
anything that lets people rest their minds and recover concentration. But
social networking or browsing the Web is as good as anything. However, what
business is going to have to come to terms with is the blurring of home and
office and that is going to take some creative approaches to company policy.
I don't think companies can simply erect electronic barbed wire to keep the
Ned Barnett, APR
Marketing/PR Fellow, American Hospital Association
Barnett Marketing Communications
420 N. Nellis Blvd. A3-276
Las Vegas NV 89110
702-696-1200 - ned@...
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