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EDUCATION: COLLEGE: WEBSITES AND WEB PAGES : WEB SITE DESIGN AND PROMOTION: Using Bibliographic Databases as one Tool to Help With Optimizing College Website Design and Impact: Read the Literature for Ideas and Expert Advice

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  • David P. Dillard
    A common way to get advice on issues and matters of technique or marketing or any area in which advice is needed by a professional is to seek the in house
    Message 1 of 1 , Sep 4, 2006
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      A common way to get advice on issues and matters of technique or marketing
      or any area in which advice is needed by a professional is to seek the in
      house admonishment of ones peers as well as the advice of those outside
      ones home institution. Web design is one such area and issues like
      optimizing a website designed to attract freshman to ones college is
      certainly a critical area for a web designer to consult with others to
      maximize the effectiveness of their efforts. Professionals such as web
      designers may be wise, in addition to seeking peer review of their
      efforts, to have a look at what literature has been generated in journals,
      the trade press and magazines that speaks to the issue that concerns them
      such as the issue of optimizing web design on web pages aimed at
      recruiting college freshmen to attend the university for which they design
      websites and web pages.

      These are examples of sources cited in Google Scholar that speak to issues
      of attracting freshmen to a college that may help with web design
      improvements through a better understanding of what goes into attracting
      those freshman, webwise and otherwise.

      The Competition for Top Undergraduates by America's Colleges and

      University Freshmen Attitudes Regarding Decisions to Attend
      University Programs of Agriculture in Kentucky
      Robin L. Peiter, University of Kentucky
      David Coffey, Western Kentucky University
      Jay A. Morgan, Murray State University
      Adam Kantrovich, Morehead State University

      Developing recruitment and retention strategies through "Design4Practice"
      curriculum enhancements
      Tester, J.T. Scott, D. Hatfield, J. Decker, R. Swimmer, F.
      Dept. of Mech. Eng., Northern Arizona Univ., Flagstaff, AZ, USA;
      This paper appears in: Frontiers in Education, 2004. FIE 2004. 34th Annual
      Publication Date: 20-23 Oct. 2004
      On page(s): T3E/18- T3E/23 Vol. 1
      ISSN: 0190-5848
      ISBN: 0-7803-8552-7
      INSPEC Accession Number: 8412577
      Digital Object Identifier: 10.1109/FIE.2004.1408535
      Posted online: 2005-04-18 09:18:11.0

      Journal of Criminal Justice Education
      Publisher: Routledge, part of the Taylor & Francis Group
      Issue: Volume 17, Number 1 / April 2006
      Pages: 44 - 68
      URL: Linking Options
      DOI: 10.1080/10511250500335759
      Freshman Learning Communities in Criminology and Criminal Justice: An
      Effective Tool for Enhancing Student Recruitment and Learning Outcomes*
      Dean A. Dabney A1, Lindsey Green A1, Volkan Topalli A1

      Type of Document Master's Thesis
      Author Gilman, Jean Marie
      Author's Email Address jgilman@...
      URN etd-07132006-123523
      Title College Recruitment Receptions: Bringing the University to the
      Degree Master of Science (M.S.)
      Department Human Resource Education Workforce Development


      A shorter URL for the above link:


      Factors in Recruitment and Employment of Allied Health Students:
      Preliminary Findings
      Authors: Stewart, Sharon R.; Pool, Jill B.; Winn, Jan
      Source: Journal of Allied Health, Volume 31, Number 2, Summer 2002, pp.
      Publisher: Association of Schools of Allied Health Professions

      Now if we can do this with good old Google Scholar, can one imagine what
      might happen if those expensive and powerful databases were brought to
      bear on a literature that helps find ideas and evalutates methods on the
      internet of providing freshman recruiting content in article discussions
      that either directly or by principles learned helps produce better design
      ideas and techniques?

      As an example of the kinds of databases being spoken of, the Temple
      University Libraries list of databases offered looks like this:


      Databases that college and many public libraries acquire at great
      budgetary expense are capable of finding article citations like these:

      Podcasting Makes Its Mark on Campus.
      National On-Campus Report,
      2/1/2006 v. 34 no. 3 p. 5

      Information Habits of Community College Students:
      A Literature Survey.
      Ashe, James Casey.
      Community & Junior College Libraries
      2003 v. 11 no. 4 p. 17-25

      Freshman Effort Targets College Frosh.
      Miller, Paul.
      Catalog Age
      March 2002 v. 19 no. 3 p. 14

      Building the "Recruit-Friendly" Cross-Country Web Site
      Finley, Peter.
      Coach and Athletic Director
      May / June 2006 v. 75 no. 10 p. 76-77

      Welsh university shifts recruitment online.
      Kimberley, Sara.
      Precision Marketing
      1/27/2006 v. 18 no. 13 p. 3

      Online Teaching and Learning in Business and
      Marketing Teacher Education
      O'Brien, Terrance P.
      Business Education Forum
      v. 60 no. 2 December 2005 p. 42-44, 59

      Santa Clara University Recruiting Students With Blogs.
      Diverse: Issues in Higher Education
      11/17/2005 v. 22 no. 20 p. 44

      Laptops Help Recruit and Retain Students, Paper Says.
      Recruitment & Retention in Higher Education
      September 2005 v. 19 no. 9 p. 8

      An Update of Marketing Student Perceptions of Learning Activities:
      Structure, Preferences, and Effectiveness
      Karns, Gary L.
      Journal of Marketing Education
      v. 27 no. 2 August 2005 p. 163-171

      Solutions for Marketing Strategies.
      Sevier, Robert.
      University Business
      July 2005 v. 8 no. 7 p. 35-41

      A New Approach to Marketing Strategies for Distance Education .
      Lorenzetti, Jennifer Patterson.
      Distance Education Report
      v. 9 no. 8 April 15 2005 p. 1, 5

      The pomo recruiters get personal with hoops, web and windows
      Phillips, Stephen
      Times Higher Education Supplement
      no. 1683 March 18, 2005 p. 20-21

      College Recruiters Lure Students With New Online Tools.
      Tedeschi, Bob
      New York Times
      12/30/2004 v. 154 no. 53079 p. G7

      and in addition to the above, this article in a very sad way speaks
      to retention issues at colleges. Alcohol abuse ends too many young
      lives in a variety of very sad ways.

      Marketing a hard-to-swallow message: recommendations for the
      design of media campaigns to increase awareness about the risks
      of binge drinking.
      Jack SM
      Canadian Journal of Public Health
      2005 May / June 1996 no. 3 p. 189-193

      The above is just an example of the sources that may be found through the
      tools and resources that the libraries at ones home academic institution
      acquires and promotes for the use of the academic and employee communities
      of the institution. One should always seek the personal advice and
      assessments of their peers in their home and at other institutions, but
      their peers and others also publish excellent content in peer reviewed,
      academic and trade journals for the edification of all who read these
      publications. Libraries provide access to tools that find this content
      and in many cases make the full text of at least some that is found either
      in print in the library or online in databases that may be used by the
      members of that academic community anywhere in the world.

      Databases and databanks, not unlike internet search engines, are not
      without need for improvement and the professionals who use them should
      contact providers to suggest those improvements in software or addition of
      resources covered and indexed by these tools.

      EBSCO: Customer Service Past and Present and Learning Better Ways to Use


      David Dillard
      Temple University
      (215) 204 - 4584
      Room 124 Paley
      General Internet & Print Resources
      Digital Divide Network
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