EDUCATION: COLLEGE: WEBSITES AND WEB PAGES : WEB SITE DESIGN AND PROMOTION: Using Bibliographic Databases as one Tool to Help With Optimizing College Website Design and Impact: Read the Literature for Ideas and Expert Advice
- A common way to get advice on issues and matters of technique or marketing
or any area in which advice is needed by a professional is to seek the in
house admonishment of ones peers as well as the advice of those outside
ones home institution. Web design is one such area and issues like
optimizing a website designed to attract freshman to ones college is
certainly a critical area for a web designer to consult with others to
maximize the effectiveness of their efforts. Professionals such as web
designers may be wise, in addition to seeking peer review of their
efforts, to have a look at what literature has been generated in journals,
the trade press and magazines that speaks to the issue that concerns them
such as the issue of optimizing web design on web pages aimed at
recruiting college freshmen to attend the university for which they design
websites and web pages.
These are examples of sources cited in Google Scholar that speak to issues
of attracting freshmen to a college that may help with web design
improvements through a better understanding of what goes into attracting
those freshman, webwise and otherwise.
The Competition for Top Undergraduates by America's Colleges and
University Freshmen Attitudes Regarding Decisions to Attend
University Programs of Agriculture in Kentucky
Robin L. Peiter, University of Kentucky
David Coffey, Western Kentucky University
Jay A. Morgan, Murray State University
Adam Kantrovich, Morehead State University
Developing recruitment and retention strategies through "Design4Practice"
Tester, J.T. Scott, D. Hatfield, J. Decker, R. Swimmer, F.
Dept. of Mech. Eng., Northern Arizona Univ., Flagstaff, AZ, USA;
This paper appears in: Frontiers in Education, 2004. FIE 2004. 34th Annual
Publication Date: 20-23 Oct. 2004
On page(s): T3E/18- T3E/23 Vol. 1
INSPEC Accession Number: 8412577
Digital Object Identifier: 10.1109/FIE.2004.1408535
Posted online: 2005-04-18 09:18:11.0
Journal of Criminal Justice Education
Publisher: Routledge, part of the Taylor & Francis Group
Issue: Volume 17, Number 1 / April 2006
Pages: 44 - 68
URL: Linking Options
Freshman Learning Communities in Criminology and Criminal Justice: An
Effective Tool for Enhancing Student Recruitment and Learning Outcomes*
Dean A. Dabney A1, Lindsey Green A1, Volkan Topalli A1
Type of Document Master's Thesis
Author Gilman, Jean Marie
Author's Email Address jgilman@...
Title College Recruitment Receptions: Bringing the University to the
Degree Master of Science (M.S.)
Department Human Resource Education Workforce Development
THE CORNELL IMAGE A BRAND IN CRISIS
A shorter URL for the above link:
Factors in Recruitment and Employment of Allied Health Students:
Authors: Stewart, Sharon R.; Pool, Jill B.; Winn, Jan
Source: Journal of Allied Health, Volume 31, Number 2, Summer 2002, pp.
Publisher: Association of Schools of Allied Health Professions
Now if we can do this with good old Google Scholar, can one imagine what
might happen if those expensive and powerful databases were brought to
bear on a literature that helps find ideas and evalutates methods on the
internet of providing freshman recruiting content in article discussions
that either directly or by principles learned helps produce better design
ideas and techniques?
As an example of the kinds of databases being spoken of, the Temple
University Libraries list of databases offered looks like this:
Databases that college and many public libraries acquire at great
budgetary expense are capable of finding article citations like these:
Podcasting Makes Its Mark on Campus.
National On-Campus Report,
2/1/2006 v. 34 no. 3 p. 5
Information Habits of Community College Students:
A Literature Survey.
Ashe, James Casey.
Community & Junior College Libraries
2003 v. 11 no. 4 p. 17-25
Freshman Effort Targets College Frosh.
March 2002 v. 19 no. 3 p. 14
Building the "Recruit-Friendly" Cross-Country Web Site
Coach and Athletic Director
May / June 2006 v. 75 no. 10 p. 76-77
Welsh university shifts recruitment online.
1/27/2006 v. 18 no. 13 p. 3
Online Teaching and Learning in Business and
Marketing Teacher Education
O'Brien, Terrance P.
Business Education Forum
v. 60 no. 2 December 2005 p. 42-44, 59
Santa Clara University Recruiting Students With Blogs.
Diverse: Issues in Higher Education
11/17/2005 v. 22 no. 20 p. 44
Laptops Help Recruit and Retain Students, Paper Says.
Recruitment & Retention in Higher Education
September 2005 v. 19 no. 9 p. 8
An Update of Marketing Student Perceptions of Learning Activities:
Structure, Preferences, and Effectiveness
Karns, Gary L.
Journal of Marketing Education
v. 27 no. 2 August 2005 p. 163-171
Solutions for Marketing Strategies.
July 2005 v. 8 no. 7 p. 35-41
A New Approach to Marketing Strategies for Distance Education .
Lorenzetti, Jennifer Patterson.
Distance Education Report
v. 9 no. 8 April 15 2005 p. 1, 5
The pomo recruiters get personal with hoops, web and windows
Times Higher Education Supplement
no. 1683 March 18, 2005 p. 20-21
College Recruiters Lure Students With New Online Tools.
New York Times
12/30/2004 v. 154 no. 53079 p. G7
and in addition to the above, this article in a very sad way speaks
to retention issues at colleges. Alcohol abuse ends too many young
lives in a variety of very sad ways.
Marketing a hard-to-swallow message: recommendations for the
design of media campaigns to increase awareness about the risks
of binge drinking.
Canadian Journal of Public Health
2005 May / June 1996 no. 3 p. 189-193
The above is just an example of the sources that may be found through the
tools and resources that the libraries at ones home academic institution
acquires and promotes for the use of the academic and employee communities
of the institution. One should always seek the personal advice and
assessments of their peers in their home and at other institutions, but
their peers and others also publish excellent content in peer reviewed,
academic and trade journals for the edification of all who read these
publications. Libraries provide access to tools that find this content
and in many cases make the full text of at least some that is found either
in print in the library or online in databases that may be used by the
members of that academic community anywhere in the world.
Databases and databanks, not unlike internet search engines, are not
without need for improvement and the professionals who use them should
contact providers to suggest those improvements in software or addition of
resources covered and indexed by these tools.
DATABASES: DATABANKS AND SEARCH SERVICE PROVIDERS :
DATABASE: SEARCHING TECHNIQUES:
EBSCO: Customer Service Past and Present and Learning Better Ways to Use
(215) 204 - 4584
Room 124 Paley
General Internet & Print Resources
Digital Divide Network