- From a PR perspective, I'd be delighted to get this much mileage out
of one bylined article. This question seems to apply more to the
professional writer than to us marketeers.
I agree that the trend these days is toward exclusive rights to a
contributed article. Editors know that they can type in a short
string of words into Lexis-Nexis and find out if an outside piece is
really previously unpublished. They have to do this, because PR
people don't always have the truth about the source of an article
(to put it generously).
In my industry the times are pretty much gone where vendors were
able to contribute work to trade publications, but in many cases we
appended a disclaimer to publication agreements we weren't
completely comfortable with:
"Please note the following:
The above referenced piece to be published in (publication) may also
be distributed by (company) internally, and at events and shows they
attend. It may also be on (company) web page. While (company) has no
knowledge of this article being published in a competitive
publication, the company cannot be held responsible if this occurs
without its knowledge. It is also understood that once the article
appears in (publication), (company) may offer it to other non-
Sometimes they go for it, sometimes they don't. Based on this
complaint, it seems fair to ask the publication to request the
author's permission before any "commercial use," which you then
In a capitalistic system based on the laws of supply and demand,
though, I see no reason why a reputable publisher needs to comply
with prima donna-like demands of contributors. Good writers are a
dime a dozen, and there are a gazillion others who'd be happy to see
their work reused in the ways you describe for the added exposure.
--- In email@example.com, "Deon Binneman" <deonbin@...> wrote:
> Before the internet, when a publication such as yours featured an
> someone (be it paid or not), it was reproduced "once" and "in
> Since the advent of the internet, magazines and newspapers have
> whole series of "continuous" commercial use(s) for the same
> it appears in print:
> a) They sell the same article again and again (printed out, or by
> b) They sell access and viewing of the article through "pay per
> c) They sell it again as part of a collection of articles.
> d) Many have also created "online education", whereby they use the
> article to give online seminars and text material.
> e) The publication actually registers the article with copyright
> as if they (the publication) own copyright to it.
> Usually, such publications forget to inform the author of the
> they plan to make commercial use of it in many other manners (see
> For the author of the article this is quite disturbing.
> Has your publication thought on how to handle the above and reach
> agreeable agreement with the authors concerned?