FW: [Web Informant] 19 May 2006: Best practices for corporate bloggers
- FYI - opp for your corporate clients
[mailto:informant-bounces@...] On Behalf Of David Strom
Sent: Friday, May 19, 2006 7:47 AM
Subject: [Web Informant] 19 May 2006: Best practices for corporate
Web Informant 19 May 2006: Best practices for corporate bloggers
I am writing a story for Computerworld.com about best practices for
corporate blogging. In the spirit of my research, I ask for you to
send me your comments and your ideas for how to blog and still keep
your day job. What should corporate IT bloggers be doing and what
shouldn't they? Should there be specific and explicit blogging
policies from IT to govern what is posted, what is or isn't reviewed?
Any horror stories?
If you would like your comments on the record and attributed, please
post to CW's blog here:
If you'd like your comments to be off the record or otherwise subject
to certain restrictions, send me an email and indicate that in your
message. Here are a few thoughts to get you all started.
Read Blogs -- Read both popular blogs, as well as blogs in your
specific industry. Learn how to find them using a variety of search
tools besides Google.
Don't accept blog advice from people that are not bloggers!
Get more focused in business blogging -- Read business blogging
books, attend blogging conferences, join blogging user groups, keep
on blogging yourself.
Find a champion if your voice is not loud, or a coach to sharpen your
Hire trustworthy employees who know how to interact with all levels
of the customer base. Creating blog and podcast content are
communication jobs, even when they involve technology.
Be prepared for negativity. Develop a thick skin, be prepared to
respond to attacks, help to clarify the root issue and corporate
commitment to resolving issues -- do so quickly and sincerely.
Don't even think of building the blogging platform yourselves. Use
open source software like WordPress.org or license Movable Type and
customize it to your heart's content.
Whichever software option you choose, set it up so the interface is
intuitively easy to use for the marketers and executives who will be
publishing to your company blogs.
As far as corporate blog design, push hard to get the word "blog"
incorporated into your basic site navigation on your overall Web
pages. And be sure to recommend including prominent links on the blog
to your company's Corporate Blogging Guidelines, to a Comments policy
for readers visiting the blog and to key pages on your main Web site.
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