Your firm could engage in an expensive advertising campaign in library
science and writers publications, but since you are on a public relations
list, one would assume that this is not the favored solution.
Another option is to have effective signature lines that clearly indicate
the company and website you want to promote. Let that be your only
advertisement in posts save a line or two IN THE SIGNATURE LINES about a
current focus publication to be promoted.
Join discussion groups that are appropriate to your intended audience in
quality as well as subject. Answer questions posed on these lists with
quality responses and post informational messages about useful internet
resources not competitive with your company and share this information.
Publically archived lists are important as they are also often indexed by
search engines. Lists in library science and practice and also lists in
the field of writing would be prime targets. If your posts are little
more than promotional and advertisements for your firm, your efforts will
be doomed to failure. Others in your firm can participate and increase
the number of lists monitored and posted to thus increasing your firms
discussion group reach. A quality weblog provided by your company with
important resource posts outside of your company's products can be used as
a source cited in SOME of the posts. It is very important that these
posts in no way spam your audiences, as that will be exceedingly
counterproductive and each list must be studied in terms of content shared
through a reading of a substantial portion of recent archives to insure
list appropriate posting.
(215) 204 - 4584
Digital Divide Network
On Fri, 26 Aug 2005, virginiarfoley wrote:
> We are a publishing company so to our target audiences: librarians,
> authors, editors, pharma, media. Any ideas would be appreciated!
> --- In firstname.lastname@example.org, "Bob Reed" <bob@r...> wrote:
> > A big splash about what? For whom?
> > -----Original Message-----
> > From: email@example.com [mailto:firstname.lastname@example.org] On
> Behalf Of
> > virginiarfoley
> > Sent: Thursday, August 25, 2005 12:07 PM
> > To: email@example.com
> > Subject: [prbytes] Promoting New Web site Redesign?
> > My company is looking for a big splash--besides sending outna press
> > release and maybe an email announcement, anything interesting I
> > do?