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Re: [prbytes] Can you define marketing communications?

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  • billc24@aol.com
    My definition: Marketing communications is any and all messages that impact an organization s brand image, visibility, or sales. This includes formal and
    Message 1 of 4 , Aug 31, 2004
      My definition:
      Marketing communications is any and all messages that impact an organization's brand image, visibility, or sales. This includes formal and informal messages delivered through formal (purchased media, p.r., collateral) and informal (internal communication, word of mouth) means.
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