Re: [prbytes] Re: Ideas for Wining a Technology Award?
- Well Kezia,
That was great! Did you remember to charge?
kezia_jauron <kezia@...> wrote:
Who gave them the award? An industry association or a publication?
Was it selected by experts/editors or by end users? These details
may make a difference in how you use it.
Publication awards are nice, but don't expect pickup from any
competing publications. CRN doesn't care what InfoWorld thinks and
If it's a "users' choice" type of award, even from a pub, you
probably have a few more options, because your pitches can at least
say "find out why readers of Network Magazine chose XYZ..." They
should care what the _readers_ of another pub think if they're
interested in attracting them.
If one person is primarily responsible for the award-winning
features (like the CTO), perhaps he or she could byline an article
about excellence in software design or "Developing effective
products for the XYZ market" for the electronic design/OEM pubs. If
nothing else you could develop this into a speaker abstract for
Of course you will update your boilerplates and bios and
backgrounders and now use the phrase "award-winning software XYZ" in
all your materials and pitches. You earned it. They should also
secure reprint rights for their web site and if the award has a bug
or logo, and it's prestigious enough, they should consider
incorporating it into future package designs, or perhaps a blurb
about the award on the front of the box.
Perhaps if you gave me more details I could come up with more
--- In email@example.com, "detour3" <dtoor@a...> wrote:
> My client just won a design award for their software. Other than a
> press release to local and national technology trades, any other
> suggestions on how to leverage this for publicity or marketing
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