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Re: [prbytes] Strategy Question

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  • Ned Barnett
    the specialties are compatible, but not the same thing. In marketing yourself, it s better to stick to what you know. The need for a blend of PR and design
    Message 1 of 4 , Mar 7, 2004
      the specialties are compatible, but not the same thing. In marketing
      yourself, it's better to stick to what you know. The need for a blend of
      PR and design are not common among those searching to hire consultants, so
      I think each should be marketed on their own, then - when you have the
      client - look for synergies, cross-referrals, etc.

      That's my take.

      Ned

      At 03:33 AM 1/30/2004 +0000, you wrote:
      >I have started my own firm with some freelance designers. My
      >original specialty is PR. While the two seem to be compatible, it
      >does leave me with a question:
      >
      >Does it hurt or help to have additional capabilities? Meaning, do I
      >need to just be a hard core PR specialist to carry more weight with
      >prospects? OR, is it better to be able to have a wider portfolio?
      >
      >Any thoughts would be appreciated.
      >
      >John Dinsmore
      >SEYG Consulting
      >www.seyg.com
      >
      >
      >
      >
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      [Non-text portions of this message have been removed]
    • Running Bear
      Hello all, I haven t posted before. I have a small sustainable branding and PR consultancy on the border of New Brunswick and Nova Scotia Canada. Over the last
      Message 2 of 4 , Mar 7, 2004
        Hello all,

        I haven't posted before. I have a small sustainable
        branding and PR consultancy on the border of New
        Brunswick and Nova Scotia Canada. Over the last couple
        of years I've fine tuned my pitch so I'm not trying to
        pass myself off as a one stop communications and
        marketing shop. This marketplace is cluttered with
        "the all things" agencies of varying sizes. Most can't
        keep the promise in their pitch. I'm now fairly
        specific in advertising my wares, but maintain a
        rather wonderful rolodex of potential operational
        synergies and referrals. It was a case of physician
        heal thyself. I think Ned's right.

        Brad Hinton
        Enough Said Communications

        --- Ned Barnett <interned@...> wrote:
        > the specialties are compatible, but not the same
        > thing. In marketing
        > yourself, it's better to stick to what you know.
        > The need for a blend of
        > PR and design are not common among those searching
        > to hire consultants, so
        > I think each should be marketed on their own, then -
        > when you have the
        > client - look for synergies, cross-referrals, etc.
        >
        > That's my take.
        >
        > Ned
        >
        > At 03:33 AM 1/30/2004 +0000, you wrote:
        > >I have started my own firm with some freelance
        > designers. My
        > >original specialty is PR. While the two seem to be
        > compatible, it
        > >does leave me with a question:
        > >
        > >Does it hurt or help to have additional
        > capabilities? Meaning, do I
        > >need to just be a hard core PR specialist to carry
        > more weight with
        > >prospects? OR, is it better to be able to have a
        > wider portfolio?
        > >
        > >Any thoughts would be appreciated.
        > >
        > >John Dinsmore
        > >SEYG Consulting
        > >www.seyg.com
        > >
        > >
        > >
        > >
        > >Yahoo! Groups Sponsor
        > >ADVERTISEMENT
        >
        ><http://rd.yahoo.com/SIG=12ceeoik1/M=267637.4116730.5333196.1261774/D=egroupweb/S=1707248654:HM/EXP=1075571306/A=1945637/R=0/*http://www.netflix.com/Default?mqso=60178397&partid=4116730>50e884.jpg
        > >50e94c.jpg
        > >
        > >
        > >----------
        > >Yahoo! Groups Links
        > > * To visit your group on the web, go to:
        > > *
        > >
        >
        <http://groups.yahoo.com/group/prbytes/>http://groups.yahoo.com/group/prbytes/
        > > *
        > > * To unsubscribe from this group, send an email
        > to:
        > > *
        > >
        >
        <mailto:prbytes-unsubscribe@yahoogroups.com?subject=Unsubscribe>prbytes-unsubscribe@yahoogroups.com
        >
        > >
        > > *
        > > * Your use of Yahoo! Groups is subject to the
        > > <http://docs.yahoo.com/info/terms/>Yahoo! Terms of
        > Service.
        >
        >
        > [Non-text portions of this message have been
        > removed]
        >
        >


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