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Strategy Question

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  • johnandfrieda
    I have started my own firm with some freelance designers. My original specialty is PR. While the two seem to be compatible, it does leave me with a question:
    Message 1 of 4 , Jan 29, 2004
      I have started my own firm with some freelance designers. My
      original specialty is PR. While the two seem to be compatible, it
      does leave me with a question:

      Does it hurt or help to have additional capabilities? Meaning, do I
      need to just be a hard core PR specialist to carry more weight with
      prospects? OR, is it better to be able to have a wider portfolio?

      Any thoughts would be appreciated.

      John Dinsmore
      SEYG Consulting
      www.seyg.com
    • billc24@aol.com
      Dear John, When I have purchased outside PR/Marketing help, I always appreciate it when my vendor can understand how their piece of the puzzle fits into the
      Message 2 of 4 , Jan 30, 2004
        Dear John,
        When I have purchased outside PR/Marketing help, I always appreciate it when
        my vendor can understand how their piece of the puzzle fits into the whole
        marketing puzzle. I also have hired vendors for one type of project and then
        expanded the project upon learning of additional capabilities they have. I, for
        one, like having vendors with a broader base of knowledge and skills.

        Bill Clow


        [Non-text portions of this message have been removed]
      • Ned Barnett
        the specialties are compatible, but not the same thing. In marketing yourself, it s better to stick to what you know. The need for a blend of PR and design
        Message 3 of 4 , Mar 7, 2004
          the specialties are compatible, but not the same thing. In marketing
          yourself, it's better to stick to what you know. The need for a blend of
          PR and design are not common among those searching to hire consultants, so
          I think each should be marketed on their own, then - when you have the
          client - look for synergies, cross-referrals, etc.

          That's my take.

          Ned

          At 03:33 AM 1/30/2004 +0000, you wrote:
          >I have started my own firm with some freelance designers. My
          >original specialty is PR. While the two seem to be compatible, it
          >does leave me with a question:
          >
          >Does it hurt or help to have additional capabilities? Meaning, do I
          >need to just be a hard core PR specialist to carry more weight with
          >prospects? OR, is it better to be able to have a wider portfolio?
          >
          >Any thoughts would be appreciated.
          >
          >John Dinsmore
          >SEYG Consulting
          >www.seyg.com
          >
          >
          >
          >
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          >50e94c.jpg
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          >
          >----------
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          > * To visit your group on the web, go to:
          > *
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          [Non-text portions of this message have been removed]
        • Running Bear
          Hello all, I haven t posted before. I have a small sustainable branding and PR consultancy on the border of New Brunswick and Nova Scotia Canada. Over the last
          Message 4 of 4 , Mar 7, 2004
            Hello all,

            I haven't posted before. I have a small sustainable
            branding and PR consultancy on the border of New
            Brunswick and Nova Scotia Canada. Over the last couple
            of years I've fine tuned my pitch so I'm not trying to
            pass myself off as a one stop communications and
            marketing shop. This marketplace is cluttered with
            "the all things" agencies of varying sizes. Most can't
            keep the promise in their pitch. I'm now fairly
            specific in advertising my wares, but maintain a
            rather wonderful rolodex of potential operational
            synergies and referrals. It was a case of physician
            heal thyself. I think Ned's right.

            Brad Hinton
            Enough Said Communications

            --- Ned Barnett <interned@...> wrote:
            > the specialties are compatible, but not the same
            > thing. In marketing
            > yourself, it's better to stick to what you know.
            > The need for a blend of
            > PR and design are not common among those searching
            > to hire consultants, so
            > I think each should be marketed on their own, then -
            > when you have the
            > client - look for synergies, cross-referrals, etc.
            >
            > That's my take.
            >
            > Ned
            >
            > At 03:33 AM 1/30/2004 +0000, you wrote:
            > >I have started my own firm with some freelance
            > designers. My
            > >original specialty is PR. While the two seem to be
            > compatible, it
            > >does leave me with a question:
            > >
            > >Does it hurt or help to have additional
            > capabilities? Meaning, do I
            > >need to just be a hard core PR specialist to carry
            > more weight with
            > >prospects? OR, is it better to be able to have a
            > wider portfolio?
            > >
            > >Any thoughts would be appreciated.
            > >
            > >John Dinsmore
            > >SEYG Consulting
            > >www.seyg.com
            > >
            > >
            > >
            > >
            > >Yahoo! Groups Sponsor
            > >ADVERTISEMENT
            >
            ><http://rd.yahoo.com/SIG=12ceeoik1/M=267637.4116730.5333196.1261774/D=egroupweb/S=1707248654:HM/EXP=1075571306/A=1945637/R=0/*http://www.netflix.com/Default?mqso=60178397&partid=4116730>50e884.jpg
            > >50e94c.jpg
            > >
            > >
            > >----------
            > >Yahoo! Groups Links
            > > * To visit your group on the web, go to:
            > > *
            > >
            >
            <http://groups.yahoo.com/group/prbytes/>http://groups.yahoo.com/group/prbytes/
            > > *
            > > * To unsubscribe from this group, send an email
            > to:
            > > *
            > >
            >
            <mailto:prbytes-unsubscribe@yahoogroups.com?subject=Unsubscribe>prbytes-unsubscribe@yahoogroups.com
            >
            > >
            > > *
            > > * Your use of Yahoo! Groups is subject to the
            > > <http://docs.yahoo.com/info/terms/>Yahoo! Terms of
            > Service.
            >
            >
            > [Non-text portions of this message have been
            > removed]
            >
            >


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