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73.9% of Blog Owners Open to Public Relations

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  • Loren Baker
    Here s a *sneak peak*, the results are live at http://blogsearchengine.com/blog/index.php?p=92 I have not yet announced them to the public at large. Feel
    Message 1 of 1 , Dec 3, 2003
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      Here's a *sneak peak*, the results are live at
      http://blogsearchengine.com/blog/index.php?p=92

      I have not yet "announced" them to the public at large.

      Feel free to leak anything you feel worth while.

      Here's some good news for PR folks:

      An overwhelming amount of bloggers, 90.7%, have never been contacted
      by a company or organization with product or service information,
      asking the blogger to blog about them. This may be because the public
      relations industry has yet to direct a large amount of its efforts
      towards bloggers.

      Although the majority of bloggers have yet to be contacted by a
      company or organization with blogging info related to a product or
      service, 73.9% off all bloggers are open to receiving and blogging
      about such information.

      This is in vast contrast to advertising where only 29.4% of all
      bloggers surveyed are open to running ads (run advertisements or
      would like to).

      However, 41.8% of bloggers may be open to PR contacts, but are
      willing to post a negative review in their blog if they do not like
      the product.

      The PR industry has to be extra careful with bloggers by first
      reading their material, likes and dislikes, and then, pitching
      product or service information customized to the blogger.

      Bloggers are more open to public relations efforts than the are for
      running advertising.

      Please feel open to email me at lorenbake@... for survey info
      or more info.

      Cheers,
      Loren Baker
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