73.9% of Blog Owners Open to Public Relations
- Here's a *sneak peak*, the results are live at
I have not yet "announced" them to the public at large.
Feel free to leak anything you feel worth while.
Here's some good news for PR folks:
An overwhelming amount of bloggers, 90.7%, have never been contacted
by a company or organization with product or service information,
asking the blogger to blog about them. This may be because the public
relations industry has yet to direct a large amount of its efforts
Although the majority of bloggers have yet to be contacted by a
company or organization with blogging info related to a product or
service, 73.9% off all bloggers are open to receiving and blogging
about such information.
This is in vast contrast to advertising where only 29.4% of all
bloggers surveyed are open to running ads (run advertisements or
would like to).
However, 41.8% of bloggers may be open to PR contacts, but are
willing to post a negative review in their blog if they do not like
The PR industry has to be extra careful with bloggers by first
reading their material, likes and dislikes, and then, pitching
product or service information customized to the blogger.
Bloggers are more open to public relations efforts than the are for
Please feel open to email me at lorenbake@... for survey info
or more info.