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Microsoft changes strategy to market Xbox

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  • Alvin Hattal
    THIS WEEK CORPORATE CASE STUDY: Microsoft adjusts its game plan to market the Xbox Written by Alvin Hattal Published on April 21 2003 With fierce competition
    Message 1 of 1 , Apr 26, 2003
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      THIS WEEK



      CORPORATE CASE STUDY: Microsoft adjusts its game plan to market the Xbox
      Written by Alvin Hattal
      Published on April 21 2003
      With fierce competition in the video game world and in the unfamiliar position of not being the dominant player in the market, Microsoft is altering its PR tactics to sell gamers on the Xbox.

      See PR Week for the full story.








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