Microsoft changes strategy to market Xbox
- THIS WEEK
CORPORATE CASE STUDY: Microsoft adjusts its game plan to market the Xbox
Written by Alvin Hattal
Published on April 21 2003
With fierce competition in the video game world and in the unfamiliar position of not being the dominant player in the market, Microsoft is altering its PR tactics to sell gamers on the Xbox.
See PR Week for the full story.
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