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CEOs credit PR - more measurement needed

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  • userg
    According to CEO Survey 2002 by PRWeek, PR professionals are now getting noticed by CEOs for contributing to the bottom line, but still, only 5-10 percent use
    Message 1 of 1 , Feb 6, 2003
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      According to CEO Survey 2002 by PRWeek,
      PR professionals are now getting noticed
      by CEOs for contributing to the bottom
      line, but still, only 5-10 percent use
      analytical tools to measure PR results:

      http://vocus.com/prpro/2003/0203/index2.html#article_1

      Regards,


      Jim Rink
      Senior Contributing Editor
      AAA Michigan
      1 Auto Club Drive
      Dearborn, MI 48126
      (313) 336-1513
      userg@...



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