- Re-introduction time.
I was here before. I think I've kind of been here all along (at least for
a long time). But it's been a long time since I got anything from PRB and
an even longer time since I sent anything along.
But that's all got to change.
For those who don't remember me from this list's start or don't know me
from the other PR lists I haunt, I'm primarily involved in high-tech (think
Silicon Valley) and healthcare (think hospitals and doctors, not major
pharma-cos.) public relations and marketing communications. I put in some
time teaching, adjunct, at a couple of universities, and I've had a few
books on PR published ... but mostly, I just try to do a good job for my
I do care passionately about our profession, and about doing a good job for
my clients (and about getting paid up front). I've worked for big and
small agencies (if you count Fleishman-Hillard as big and Notch/Bradley as
small), but I like working for and with myself best. So I network a lot,
bringing in other independent PR pros when I need help with an account, and
pitching in to help others when they need my brand of PR services. Some of
the things I do include:
Strategy and tactics (PR-Marcom-driven business plans, too)
Market research (focus groups, online research - and turning them into
"factoid" coverage among other things)
Competitive market research ("cockroaching")
Media Relations (of course)
White Paper development
Grass-roots issues advocacy (of conservative issues, mostly)
Contributed articles and ghost-written books, articles and speeches
Crisis PR (planning or reacting to crises)
Non Profit stuff
PR-driven NFP fund-raising
Other stuff, too, but that pretty much covers the bases. For 30 years,
I've specialized in being a generalist; in that time, I've pretty much done
a bit of everything.
So that's me. Again. Looking forward to getting to know all of you. Again.
Ned Barnett, APR
Exceptional Communications for Exceptional Clients
420 N. Nellis Blvd., A3 - 276
Las Vegas, NV 89110
Phone: 702-696-1200 * Cell: 702-561-1167 * FAX: 702-696-1211
NedWriter@... (used on the road)