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Re: [prbytes] Public Opinion Theory

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  • David P. Dillard
    Here are some article citations that may be useful to your research: RESEARCH NOTE: Testing the Limits of Elite Influence on Public Opinion: An Examination of
    Message 1 of 2 , Mar 27 7:24 AM
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      Here are some article citations that may be useful to your research:

      RESEARCH NOTE: Testing the Limits of Elite Influence on Public Opinion: An
      Examination of Sports Facility Referendums
      Author: Paul, David M; Brown, Clyde
      Source: Political research quarterly.
      54, no. 4, 2001 p. 871

      The Dual Influence of Self-Interest and Societal Interest in Public
      Opinion
      Author: Funk, Carolyn L
      Source: Political research quarterly. 53, no. 1, 2000 p. 37

      Capturing and Creating Public Opinion in Survey Research.
      Author: Simmons, Carolyn J.; Bickart, Barbara A.; Lynch, John G., Jr.
      Source: The Journal of consumer research.
      20, no. 2 September 1993 p. 316

      Public Opinion and Corporate Expression: In Search of the Common Good
      Author: Badaracco, Claire Hoertz, PhD
      Source: Public Relations Quarterly
      41, no. 3 Fall 1996 p. 14-19

      How advertising works on the WWW: modified elaboration likelihood model.
      Author: Cho, Chang-Hoan.
      Source: Journal of Current Issues and Research in Advertising
      21 no. 1 Spring 1999 p. 33-50

      Identifying who dislikes television advertising: not by demographics
      alone.
      Author: Alwitt, Linda F.; Prabhaker, Paul R.
      Source: Journal of Advertising Research
      34 November/December 1994 p. 17-29

      Capturing and creating public opinion in survey research.
      Author: Simmons, Carolyn J.; Bickart, Barbara A.; Lynch, John G.,
      Source: The Journal of Consumer Research
      20 September 1993 p. 316-29


      I hope that this selection of articles will help you with your research.


      Sincerely,
      David Dillard
      Temple University
      (215) 204 - 4584
      jwne@...

      On Wed, 27 Mar 2002, Jajang Hernandar wrote:

      >
      > Hi All,
      >
      > Do you have any article or theory on how to built public opinion.
      > I need it for my thesis....
      >
      >
      > Regards
      > Jajang Hernandar
      >
      >
      >
      >
      >
      >
      >
      >
      > Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
      >
      >
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