Re: [prbytes] Public Opinion Theory
- Here are some article citations that may be useful to your research:
RESEARCH NOTE: Testing the Limits of Elite Influence on Public Opinion: An
Examination of Sports Facility Referendums
Author: Paul, David M; Brown, Clyde
Source: Political research quarterly.
54, no. 4, 2001 p. 871
The Dual Influence of Self-Interest and Societal Interest in Public
Author: Funk, Carolyn L
Source: Political research quarterly. 53, no. 1, 2000 p. 37
Capturing and Creating Public Opinion in Survey Research.
Author: Simmons, Carolyn J.; Bickart, Barbara A.; Lynch, John G., Jr.
Source: The Journal of consumer research.
20, no. 2 September 1993 p. 316
Public Opinion and Corporate Expression: In Search of the Common Good
Author: Badaracco, Claire Hoertz, PhD
Source: Public Relations Quarterly
41, no. 3 Fall 1996 p. 14-19
How advertising works on the WWW: modified elaboration likelihood model.
Author: Cho, Chang-Hoan.
Source: Journal of Current Issues and Research in Advertising
21 no. 1 Spring 1999 p. 33-50
Identifying who dislikes television advertising: not by demographics
Author: Alwitt, Linda F.; Prabhaker, Paul R.
Source: Journal of Advertising Research
34 November/December 1994 p. 17-29
Capturing and creating public opinion in survey research.
Author: Simmons, Carolyn J.; Bickart, Barbara A.; Lynch, John G.,
Source: The Journal of Consumer Research
20 September 1993 p. 316-29
I hope that this selection of articles will help you with your research.
(215) 204 - 4584
On Wed, 27 Mar 2002, Jajang Hernandar wrote:
> Hi All,
> Do you have any article or theory on how to built public opinion.
> I need it for my thesis....
> Jajang Hernandar
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