Outsourced Industry Analyst Relations
- I'm developing a new specialty area combining PR, marketing and
Brand Illumination, www.brandillumination.com provides outsourced
industry analyst relations to public relations and marketing firms.
We offer a comprehensive list of a la carte services, including:
* Industry analyst briefings with firms such as IDC, Gartner,
Forrester, Kelsey Group, Jupiter/Media Metrix, and Aberdeen Group
* Pre-briefing preparation and rehearsal and a post-briefing recaps
* Audit of a client/research firm(s) relationship
* Evaluation methodology, matching a research firm's area of
expertise with a company's specific needs
* Firm introductions through contract negotiations.
This approach allows a company "win" third-party validation from
the "analysts;'' the same analysts the media will quote. Brand
Illumination's methodology and relationships deliver cost-effective
and timely results.
For more information visit www.brandillumination.com or e-mail