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  • Jim Rink
    In the wake of the devastating September 11 terrorist attacks on the United States, the nation s workers are giving their employers high marks for
    Message 1 of 46 , Oct 30, 2001
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      In the wake of the devastating September 11 terrorist attacks on the
      United States, the nation's workers are giving their employers high marks
      for communicating with them and addressing their fears about safety and
      anxiety about the company's business prospects, according to a new survey.

      Professional Topics:

      The survey also found that job security, rather than personal security,
      led the list of workers' worries in the face of both a troubled economy
      and the terrorist assault on the American workplace.

      The survey was conducted for the Council of Public Relations Firms, the
      trade association for the public relations industry, and was based on
      interviews with employed workers in a statistically representative
      nationwide sample of 1,013 men and women.

      The survey, which was conducted on October 7, found that most (59%)
      employees feel that their company's communication with them about their
      personal concerns and the outlook for the business had been excellent or
      good, while another 21% said it had been fair. Only seven percent said
      there had been no communication from their employers. Compared with the
      findings from similar surveys prior to September 11, businesses are
      communicating more aggressively since the terrorist attacks.

      The survey also found that 20% of the workers are worried about being laid
      off and 11% are concerned that their company may go out of business. Only
      16% are concerned about their physical security on the job.

      Jack Bergen, Council president, said, "American business is playing an
      important role in the war against terrorism. Since September 11, companies
      have stepped up their communications with their workers, addressing their
      major concerns -- safety, job security and business prospects. The tone of
      that dialogue with employees has taken on a new openness and sensitivity;
      gone is the 'corporate speak' of former days. It seems to be helping the
      American workforce through one of the most difficult and uncertain times
      in our history."

      Dr. Janis Forman, the director of the Management Communication Program at
      UCLA's Anderson Business School, added: "Unless they communicate openly
      and candidly about business realities, listen to workers' concerns, and
      acknowledge their ideas and opinions, companies are bound to lose
      credibility with employees. Today's employees want to know what's
      happening to the business, and they want details. The old
      'command-and-control' way of communicating is obsolete; companies clinging
      to that approach will be met with hostility and suspicion."

      RoperASW, of Princeton, New Jersey, conducted the workplace communication
      survey for the Council of Public Relations Firms. The Council represents
      130 of America's leading PR firms, including the entire top 20 and 80
      percent of the top 50 firms.

      More information about the survey is available from Sarah Drennan, the
      Council's vice president of operations, at 877-773-4767 or 201-444-4457.

      Submissions to Professional Topics are welcome. Please send your
      submissions to: mailto:swynkoop@... Please include a brief
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      News of the Week:

      NEW YORK, Oct. 24 /PRNewswire/ -- The Direct Marketing Association today
      reassured the American public that direct mail is the safest of all mail
      in the United States Postal Service system.

      PALO ALTO, CA--(INTERNET WIRE)--Oct 24, 2001-- GlobalFluency, a worldwide
      network of 35 independent technology marketing and public relations firms
      in 25 countries, today debuted its new interactive web site

      NEW YORK--(BUSINESS WIRE)--Oct. 23, 2001--The Public Relations Society of
      America (PRSA) announced today that it has entered into a marketing
      alliance with the nation's two largest minority press release wire
      services, Hispanic PR Wire (HPRW) and Black PRWire (BPRW).

      WESTPORT, Conn.--(BUSINESS WIRE)--Oct. 23, 2001--Five weeks after
      September 11, a day that involved the worst air catastrophes in the
      history of the United States, J.D. Power and Associates and Yahoo! Inc.
      report today that nearly two-thirds of airline passengers are ``already
      comfortable'' with flying again. Only 3 percent of flyers feel that they
      will ``never'' be at ease with the air travel experience.

      NEW YORK, Oct. 23 /PRNewswire/ -- In a recent survey jointly conducted by
      Advanced Analytics, Inc. and Guideline Consulting, the majority of primary
      care physicians indicated Direct-to-Consumer advertising is indeed

      NEW YORK--(BUSINESS WIRE)--Oct. 22, 2001--Arbitron Inc. today announced
      that Internet-only broadcaster Live365 ranked as the number one network in
      the Arbitron Webcast Ratings(SM) in September. Webcast networks are
      defined as radio station owners that stream their content online or
      companies that aggregate online audio programming.

      PHILADELPHIA, Oct. 22 /PRNewswire/ -- Devon Direct Euro RSCG, a member of
      the Euro RSCG Worldwide network of agencies, announced today that the
      company is developing and sponsoring an industry-wide Web site which
      enables recipients of direct mail to validate that the mailed item has
      been sent to them by a verified advertising campaign.

      Full text of these and many other articles can be found at
      http://www.thePRnetwork.com Brief summaries of articles are archived in a
      searchable database. The articles are drawn from The PR Network's daily
      news briefs. Access to the database is free.


      Steven N. Wynkoop
      The PR Network


      Jim Rink
      AAA Michigan
      1 Auto Club Drive, Dearborn, Mich. 48072
      voice 313.336.1513 fax 313.336.0986

    • Lynn Collins
      on 2/25/02 7:46 AM, Jim Rink at userg@jimrink.com wrote: From PRNetwork: When organizations face questions about a noteworthy event, whether it is positive or
      Message 46 of 46 , Mar 29, 2002
      • 0 Attachment
        on 2/25/02 7:46 AM, Jim Rink at userg@... wrote:

        From PRNetwork:

        When organizations face questions about a noteworthy event, whether it is
        positive or negative, employees are among those most affected. They can be
        affected directly in the performance of their duties or indirectly in the
        community where friends and family expect them to discuss or explain the
        event or action. The Ammerman Experience, a communications skills
        development firm, in Stafford, Texas, gives an eight-point checklist for
        effective employee communications.

        Professional Topics

        It's happened to us all . . . at the airport gate or maybe even on the
        plane. There's a delay. You're waiting for an update - expecting to get
        some word of when the flight will leave. But no one provides any
        information. Or else long periods elapse between updates. You're
        frustrated. But your frustration stems more from the lack of communication
        than it does from the flight delay.

        Forward-thinking organizations know that communicating - and doing so
        effectively - is important in the best of times. In the worst of times,
        it's absolutely critical, as the events of the last few months have shown.
        And a company may have no more important audience to communicate with than
        its employees. Yet, ask employees to characterize their firm's
        effectiveness at internal communications, and many will probably respond
        with a line from the movie Cool Hand Luke: "What we have here is a failure
        to communicate."

        In times such as these, it's worth reviewing the basics of effective
        employee communication during a crisis:

        1. First and foremost, communicate. Today's employees are intelligent and
        sophisticated. They have a keen interest in all matters affecting their
        company. After all, they've invested their future in the firm. They want
        substantive information. In the absence of it, the rumor mill will shift
        into overdrive. What's more, they are amazingly capable of handling bad
        news. (Remember the first rule of effective supervision? Provide your
        subordinates with feedback. Even negative feedback is preferable to no
        feedback at all.) Also, in a crisis, your employees can help you
        disseminate accurate information to a variety of external audiences,
        including customers and the community - but only if you keep them

        2. Increase the frequency of your communications. In a crisis, developments
        occur rapidly. As a result, employees want and need more frequent
        communication. Yet, many organizations maintain their normal patterns of
        communication, or may even scale back because management is preoccupied
        with the crisis. During the early moments of September 11, new developments
        were occurring as frequently as hourly. Thereafter, new information emerged
        daily. Employees have come to expect timely information from the news
        media. They expect nothing less from their employers.

        3. Be able to reach all your employees - quickly. Employees today are
        rarely found in one central location. They are traveling, working from home
        or located in distant places. Be sure you have systems such as E-mail,
        voice mail and the Intranet in place to reach them.

        4. Address employees' concerns - real or perceived. Regardless of the issue
        or situation you're dealing with, remember that employees ultimately want
        to know how it affects them personally. Your focus or perspective may not
        be theirs, so be sure to consider the issue's implications for employees,
        and address them in your communications. For example, when a firm's bond
        rating is lowered, management communications typically focus on reassuring
        investors and analysts. But employees too need reassuring - that their
        company is still financially sound, that their jobs are secure, etc.

        5. Coordinate your internal and external communications. Make sure
        employees do not first learn of important developments through the news
        media. Employees, not the media, are your first communications priority, so
        be sure to coordinate the timing of your internal and external
        communications. A good practice to follow is to release information to your
        general employee population approximately 15 minutes before doing so

        6. Use employees' preferred sources of information. Most employees prefer
        to get information from their immediate supervisors, senior executives and
        small-group meetings - in that order.

        7. Be sure your communications are two-way. The best kind of communication
        is two-way. Be sure information is flowing in both directions - to your
        employees and from them. Soliciting input from employees enables you to
        learn what they are thinking so you can address their concerns. It also
        lets you know whether employees are listening to, hearing, and
        understanding your messages.

        8. Tap the expertise of employee communications specialists. If your firm
        employs communications professionals, be sure to tap their expertise when
        developing employee communications strategies and tactics. Allow these
        experts to write and/or review the communications you plan to issue. Their
        input can be as valuable as that provided by your attorneys. If your firm
        doesn't have professional communicators, seek help from a PR firm -
        especially one with expertise in employee communications.

        Reprinted from "Advisor," a quarterly newsletter of The Ammerman
        Experience. Contact Ken Haseley at 1-800-866-2026 or by E-mail at
        mailto:kenhaseley@.... This issue and previous issues of Advisor
        can be found at http://www.ammermanexperience.com/

        Submissions to Professional Topics are welcome. Please send your
        submissions to: mailto:swynkoop@... Please include a brief
        bio statement with your e-mail.


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        News of the Week:

        NEW YORK, Feb. 21 /PRNewswire/ -- Though too much of a ''big brand''
        presence bothers them, college students on Spring Break welcome certain
        promotions, according to a new study by Euro RSCG Worldwide, the world's
        fifth-largest advertising agency network. Among the brands considered
        relevant: Budweiser, Miller Lite, Jose Cuervo, Captain Morgan, Smirnoff
        Ice(TM), Coca-Cola, Pepsi, Mountain Dew, Code Red, Coppertone, Trojan
        condoms, Abercrombie & Fitch, Tommy, Nestle, Nike, Playboy, PlayStation 2,
        Nintendo GameCube(TM), Kleenex, Listerine (oral care strips), Mentos, and,
        of course, MTV.

        WINDSOR, Calif., Feb. 21 /PRNewswire/ -- After nine years in the wine
        industry performing various leadership roles, following an 11 year career
        in radio broadcasting as public relations director and consultant, Jo Diaz
        has formed a partnership with her husband, Jose Diaz, creating a wine
        industry marketing and public relations firm -- Diaz Communications.

        WALTHAM, Mass.--(BUSINESS WIRE)--Feb. 21, 2002--Schwartz Communications
        today announced that the Boston Business Journal has named it the area's
        largest public relations agency in its annual list of New England's largest
        public relations firms. Schwartz Communications moved from the number two
        slot on the 2001 list to the top of the 2002 list.

        LONDON, Feb. 20, 2002 /PRNewswire-FirstCall/ -- The Board of WPP Group plc
        announces the unaudited preliminary results for the year ended 31 December
        2001. Despite very difficult trading conditions, particularly in the United
        States, these results represent record profits in the Company's sixteenth
        year. In constant currencies, the Group's public relations and public
        affairs revenue showed continued growth, due to acquisitions, rising by
        over 49%.As a result operating margins at our public relations and public
        affairs businesses as a whole declined to over 9% against over 13% in the
        previous year. On a pro-forma combined basis, although Hill and Knowlton's
        revenue rose in 2001, Burson-Marsteller, Ogilvy Public Relations Worldwide
        and Cohn & Wolfe suffered significant revenue declines. Robinson Lerer &
        Montgomery, however, continued to make a strong contribution to the Group.

        ENCINO, Calif.--(BUSINESS WIRE)--Feb. 20, 2002--Make Your Mark (MYM), a new
        public relations agency, has today opened its doors to serve the specific
        needs of companies in the high-tech arena with limited marketing budgets.
        Make Your Mark was created to generate instant visibility and industry-wide
        impact for emerging companies. Industry veteran Mark Stevens will head the
        MYM operation.

        NEW YORK--(BUSINESS WIRE)--Feb. 19, 2002--Designed to bring buyers and
        sellers of marketing services such as creative development, branding,
        public relations, media planning and call centers together in an innovative
        outsourcing model, the MarketingDeptNYC today announced its official
        launch. Founded by industry expert, Michele Harris, the Marketing DeptNYC
        is headquartered in New York City.

        SAN FRANCISCO -- (CNET News.com)--Feb. 15, 2002--Niehaus Ryan Wong, a
        pioneer among the public relations firms that helped whip up the dot-com
        frenzy, is calling it quits, according to Bill Ryan, a company co-founder.
        One of the first of the top tech-only PR firms to cease operations, Niehaus
        Ryan Wong snagged headlines for Internet and other companies such as IBM,
        Yahoo and Apple Computer for 10 years.

        NEW YORK, Feb. 19, 2002 /PRNewswire-FirstCall/ -- Omnicom Group Inc. today
        announced that net income for the fourth quarter of 2001 increased 15% to
        $164.1 million from $142.2 million in the fourth quarter of 2000. Diluted
        earnings per share increased 12% to $0.87 per share in 2001 from $0.78 per
        share in 2000.

        Full text of these and many other articles can be found at
        http://www.thePRnetwork.com Brief summaries of articles are archived in a
        searchable database. The articles are drawn from The PR Network's daily
        news briefs. Access to the database is free. To submit articles to The PR
        Network Daily News please visit http://www.theprnetwork.com/newssnd.html


        Steven N. Wynkoop
        The PR Network


        Jim Rink
        Senior Contributing Editor
        AAA Michigan

        1 Auto Club Drive, Dearborn, Mich. 48126
        voice 313.336.1513 fax 313.336.0986


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