[prbytes] Re: Any book Recommendations About Public Relations
- Here are some public relations titles spread over a period of time of
publication that may prove useful to you and to other members of this
The publicity handbook :
the inside scoop from more than 100 journalists and PR pros on
how to get great publicity coverage : in print, on-line,
and on the air
Author: Yale, David R.; Carothers, Andrew J.
Publication: Chicago, Ill. : McGraw-Hill, 2001
Public relations education and the public relations profession
Author: Hornaman, Lisa Beth.
Publication: [Florida] : State University System of Florida
Principals in the public :
engaging community support : practical resources for public
engagement, public relations and marketing.
Publication: Alexandria, VA : Rockville, MD :
National Association of Elementary School Principals ;
National School Public Relations Association, 2000
The rhetorical and organizational nature of public relations :
the case of General Motors' C/K pickups
Author: Smudde, Peter M. Publication: 2000
Public relations and communications for natural
Author: Fazio, James R.; Gilbert, Douglas L.
Publication: Dubuque, Iowa : Kendall/Hunt Pub. Co., 2000
Jim Macnamara's public relations handbook :
a practical guide to the planning, management and
measurement of modern public relations by one of the
industry's most respected leaders
Author: Macnamara, Jim R.; Macnamara, Jim R.;
Macnamara, Jim R.
Publication: Melbourne : Information Australia, 2000
Using public relations strategies to promote your nonprofit
Author: Kinzey, Ruth Ellen.
Publication: New York : Haworth Press, 2000 1999
Marketing public relations :the hows that make it work
Author: Henry, Rene A.
Publication: Ames : Iowa State University Press, 2000 1995
Dartnell's public relations handbook
Author: Dilenschneider, Robert L.
Publication: Chicago : Dartnell Corp., 1996
Toward a comprehensive history of public relations
Author: Byerly, Carolyn M.
Targeted public relations :
how to get thousands of dollars of free publicity for your product,
service, organization, or idea
Author: Bly, Robert W.
Publication: New York : H. Holt, 1993
Be your own PR expert :
the complete guide to publicity and public relations
Author: Penn, Bill.
Publication: London : Piatkus, 1992
Experts in action :
inside public relations
Author: Cantor, Bill,; Burger, Chester.
Publication: New York : Longman, 1989
Fund raising and public relations :
a critical guide to literature and resources
Author: Dannelley, Paul
Publication: Norman : University of Oklahoma Press, 1986
A basic PR guide for charities
Author: McIntosh, Dorothy.; McIntosh, Alastair.
Publication: London : Directory of Social Change, 1985
Public relations: a comprehensive bibliography.
Author: Bishop, Robert L.
Publication: [College Park, Md., College of Journalism,
University of Maryland] 1974 1975
Public relations review. Public relations bibliography.
Publication: College Park, Md. :
The Foundation for Public Relations Research and Education
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I hope that group members will derive benefit from these resources.
(215) 204 - 4584
---------- Forwarded message ----------
Date: Thu, 25 Oct 2001 04:26:27 -0000
From: Tausha <tabrown@...>
Subject: [prbytes] Re: Any book recommendations?
--- In prbytes@y..., lightee@a... wrote:
Does anyone have any good book recommendations that deal with the PR
profession? I'm new to this group so I apologize if other members
previously answered this question.
I know this is a little late coming, but I just found this and
thought it would help you. It's on the web site www. workinpr.com,
it's a list they have of recommended books on PR. Here's the link:
Hope it helps you,
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