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Collegiate Presswire Survey Says...

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  • Jim Rink
    From PRNetwork: The first question in the Collegiate Presswire 2001 Editorial Survey asked student journalists how they prefer to receive press releases.
    Message 1 of 1 , Mar 3, 2001
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      From PRNetwork:

      The first question in the Collegiate Presswire 2001 Editorial Survey asked
      student journalists how they prefer to receive press releases. Tossing
      aside the fax machine and letter opener, respondents overwhelmingly chose
      e-mail as their preferred method of delivery, with 62 percent of
      respondents selecting it. A distant second choice was receiving press
      materials through the U.S. mail, preferred by only 15 percent of
      respondents. Releases sent via fax and ones read online garnered third and
      fourth place, respectively.

      Student editors, much like their professional counterparts, also prefer to
      receive press materials early in the week to allow for deadlines and
      writing time. Approximately 37 percent of respondents chose Monday as
      their preferred day to receive materials. Wednesday turned out to be the
      lowest answer, with only 6 percent of respondents selecting it.

      America's student editors are particularly interested in two topics,
      according to the survey. Some 80 percent of those surveyed prefer arts and
      entertainment-related press releases most, while 50 percent choose
      career-related news and press materials as their favorite. Some 86 percent
      of the respondents said items of local interest had the best chance of
      making their publication, while 72% said topics relevant to the audience
      were important. Other factors governing whether your press release makes
      it into print included timeliness (67%) and whether the paper needed
      content for a particular issue (64%)

      The Internet plays a key role in the newsgathering process, the survey
      revealed. Regarding electronic delivery of press materials, 80 percent of
      those surveyed stated they would use photos or graphics, if appropriate,
      from an online news service.

      Student editors use press releases in a variety of ways. While a clear
      majority of respondents (68%) chose to turn them into stories for their
      paper, 47 percent answered that they use them for reference or
      supplemental information. A small minority, interestingly enough, run them
      verbatim, according to 17 percent of respondents.

      Collegiate Presswire surveyed attendees at the annual National College
      Media Convention, held Nov. 9-10, 2000, in Washington, DC. The 130
      respondents included editors, writers, advisers, moderators and
      administrators of campus media. The full survey results are available in
      slideshow format on the Collegiate Presswire site at

      Collegiate Presswire indicates it is the leading electronic distributor of
      press materials and press information to over 700 student editors,
      advisors and reporters at more than 600 college and university newspapers,
      higher education trade publications and student-oriented web sites and
      magazines on a daily basis via e-mail, fax and the Internet.

      Submissions to Professional Topics are welcome. Please send your

      submissions to: mailto:bschaible@... Please include a brief
      bio statement with your e-mail.

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