Loading ...
Sorry, an error occurred while loading the content.

The Nielsen//NetRatings Reporter, May 25, 2000

Expand Messages
  • Jim Rink
    ... Regards, Jim Rink Senior Contributing Editor /////////////////////////////////////////////////////////////////////////// AAA Michigan, 1 Auto Club Drive,
    Message 1 of 1 , May 26, 2000
    • 0 Attachment
      >HOT OFF THE NET
      >THE NIELSEN//NETRATINGS REPORTER
      >May 25, 2000
      >
      >-Jerry Hsu, Editor
      >jhsu@...
      >
      >WEEKLY INTERNET RATINGS FROM NIELSEN//NETRATINGS
      >Data for Monday, May 8 through Sunday May 14, 2000:
      >
      > - Headline News: Week Ending May 14
      > - Top 25 Weekly Properties
      > - Top 10 Advertisers
      > - Top 10 Banner Ads
      > - Average Internet Usage Stats
      >
      >The data in these reports are derived from the Nielsen//NetRatings Internet audience measurement service. Rankings are based on audience measurement on U.S. Internet household population. For more information about Nielsen//NetRatings service, visit our Web site: http://www.nielsen-netratings.com
      >
      >>>HEADLINE NEWS FOR WEEK ENDING May 14, 2000
      >
      >The Internet ratings report for the week ending May 14 from Nielsen//NetRatings, the fastest growing Internet audience measurement service in the industry from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), shows that flower e-tailers and online greeting card sites generated tremendous growth in traffic during the week leading up to Mother's Day. Many last minute online shoppers visited 1800flowers.com, which showed the largest increase among flower sites with a 96 percent growth. 1800flowers.com had more than 779,000 unique visitors this past week as compared to 397,000 unique visitors the week prior. Internet surfers also sent their love through online Mother's Day cards. Hallmark.com's traffic jumped 92 percent.
      >
      >�While online retailers continue to encourage buying holiday gifts early, consumers still wait until the last minute to make the necessary purchases,� said Lisa Ann Strand, Internet Analyst at NetRatings. �Online companies recognize this fact so they advertise, promote, and beef up inventory and infrastructure to capture these important eyeballs, with the hope of turning them into revenue.�
      >
      >Nielsen//NetRatings Audience Traffic to Flower E-tailers, At-Home
      >+------------------+-------------------+-------------------+---------+
      >| Site | Unique Audience | Unique Audience | % |
      >+------------------+-------------------+-------------------+---------+
      >| | At-Home | At-Home | Growth |
      >| | May 1-7 | May 8-14 | |
      >| 1800flowers.com | 396,969 | 779,256 | 96.30% |
      >| FTD.com | 168,448 | 329,862 | 95.80% |
      >| Proflowers.com | 148,211 | 244,281 | 64.80% |
      >+------------------+-------------------+-------------------+---------+
      >
      >
      >
      >
      >Nielsen//NetRatings Audience Traffic to Greeting Card Sites, At-Home
      >+-----------------------+------------------+-------------------+---------+
      >| Site | Unique Audience | Unique Audience | % |
      >+-----------------------+------------------+-------------------+---------+
      >| | At-Home | At-Home | Growth |
      >| | May 1-7 | May 8-14 | |
      >| Hallmark.com | 408,996 | 785,265 | 92.00% |
      >| BlueMountain.com | 3,330,495 | 5,407,636 | 62.40% |
      >| 123greetings.com | 283,603 | 457,165 | 61.20% |
      >| Ecards.com | 107,355 | 163,767 | 52.50% |
      >| AmericanGreetings.com | 2,103,208 | 2,882,180 | 37.00% |
      >| Egreetings.com | 644,930 | 845,294 | 31.10% |
      >+-----------------------+------------------+-------------------+---------+
      >
      >Lottery Dreamers Keep Eyes on the Prize at Work
      >During a week in which a $363 million jackpot, the biggest lottery prize in U.S. history, was doled out, Internet users at-work might have been dreaming about their own potential riches. During the week ending May 14, online prize sites experienced a significant rise in traffic. PrizeCentral.com led the way with a 103 percent growth.
      >
      >Nielsen//NetRatings Audience Traffic to Prize Sites, At-Work
      >+-------------------+--------------------+-----------------+----------+
      >| Site | Unique Audience | Unique Audience | % |
      >| | At-Work | | |
      >+-------------------+--------------------+-----------------+----------+
      >| | May 1-7 | At-Work | Growth |
      >| | | May 8-14 | |
      >| PrizeCentral.com | 348,861 | 707,577 | 102.80% |
      >| webMillion.com | 243,464 | 367,762 | 51.10% |
      >| RadioStakes.com | 234,824 | 330,368 | 40.70% |
      >+-------------------+--------------------+-----------------+----------+
      >
      >Traffic Pours into Weather Sites
      >Weather sites were popular in the workplace this past week. While some Internet users were checking the condition of the Midwest after thunderstorms and tornadoes ripped through that region, other Internet surfers were probably looking to see if the weekend weather was going to be nice for Mother's Day. Traffic to Weather.Yahoo.com swelled with a 64 percent growth.
      >
      >Nielsen//NetRatings Audience Traffic to Weather Sites, At-Work
      >+--------------------+-------------------+-------------------+---------+
      >| Site | Unique Audience | Unique Audience | % |
      >+--------------------+-------------------+-------------------+---------+
      >| | At-Work | At-Work | Growth |
      >| | May 1-7 | May 8-14 | |
      >| Weather.Yahoo.com | 418,389 | 685,950 | 64.00% |
      >| AccuWeather.com | 221,470 | 310,818 | 40.30% |
      >| NOAA.gov | 319,330 | 418,022 | 30.90% |
      >| Weather.com | 1,477,893 | 1,905,592 | 28.90% |
      >+--------------------+-------------------+-------------------+---------+
      >
      >JCPenney.com Draws More Women at Work
      >The site drawing the largest percentage of female visitors at-home was iTurf.com, an online network for teens and young adults. Of those Web surfers visiting the site, 90 percent were female. The site drawing the largest percentage of female users at-work was JCPenney.com, JCPenney's official Web site offering family apparel, jewelry, shoes, accessories and home furnishings. Women accounted for 86.4 percent of those visiting the site.
      >
      >The site drawing the largest percentage of male visitors at-home was RotoNews.com, a resource for online fantasy sports leagues. Of those Web surfers visiting the site, 89.1 percent were male. The site drawing the largest percentage of male users at-work was Datek.com, an online investment service provider. Men accounted for 91.2 percent of those visiting the site.
      >
      >The following set of at-home and at-work information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads and Average Web Usage statistics for the week ending May 14, 2000.
      >
      >
      >>> NIELSEN//NETRATINGS: TOP 25 WEB SITES BY PROPERTY
      >Here are the top 25 web properties for the week ending May 14, 2000 ranked by unique audience. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Unique audience is a measure of the total number of individuals that visit a property.
      > Please view in a fixed-width font such as Courier.
      >
      >Top 25 Properties, At-Home
      >+------------------------------+-----------------+-------------------+
      >| Property | Unique Audience | Time Per Person |
      >| | (000) | (hrs:min:sec) |
      >+------------------------------+-----------------+-------------------+
      >| 1. AOL Websites | 25,548 | 0:12:30 |
      >| 2. Yahoo! | 24,102 | 0:27:28 |
      >| 3. MSN | 18,117 | 0:22:08 |
      >| 4. Excite@Home | 10,662 | 0:15:53 |
      >| 5. Lycos Network | 9,644 | 0:08:38 |
      >| 6. Microsoft | 7,239 | 0:05:32 |
      >| 7. GO Network | 7,117 | 0:12:54 |
      >| 8. NBC Internet | 4,894 | 0:08:36 |
      >| 9. AltaVista | 4,546 | 0:09:46 |
      >| 10. eBay | 4,396 | 0:48:13 |
      >| 11. About.com | 4,366 | 0:07:08 |
      >| 12. Time Warner | 4,258 | 0:08:56 |
      >| 13. Amazon | 3,565 | 0:08:21 |
      >| 14. Ask Jeeves | 3,345 | 0:07:19 |
      >| 15. American Greetings | 2,950 | 0:10:28 |
      >| 16. iWon.com Inc. | 2,883 | 0:31:09 |
      >| 17. The Go2Net Network | 2,808 | 0:05:49 |
      >| 18. EarthLink | 2,673 | 0:11:03 |
      >| 19. LookSmart | 2,662 | 0:04:35 |
      >| 20. CNET Networks | 2,233 | 0:06:58 |
      >| 21. Viacom International | 2,233 | 0:10:44 |
      >| 22. Macromedia | 2,200 | 0:09:51 |
      >| 23. ZDNet | 2,108 | 0:07:46 |
      >| 24. Real Networks | 2,051 | 0:03:06 |
      >| 25. Gator.com | 1,957 | 0:05:19 |
      >+------------------------------+-----------------+-------------------+
      >Example: An estimated 59.6 million Enews ad banners were completely loaded on at-home users' computers during the surfing week. These banners were delivered to 12.2 percent or 7.3 million home Internet users.
      >+---------------------------+----------------+---+---------------------+
      >| Top 25 Properties, | | | |
      >| At-Work | | | |
      >+---------------------------+----------------+---+---------------------+
      >| Property | Unique | | Time Per Person |
      >| | Audience | | (hrs:min:sec) |
      >| | 0 | | |
      >| 1. Yahoo! | 13,987 | | 0:35:52 |
      >| 2. AOL Websites | 12,592 | | 0:17:47 |
      >| 3. MSN | 10,872 | | 0:31:48 |
      >| 4. Microsoft | 6,291 | | 0:08:19 |
      >| 5. Excite@Home | 6,189 | | 0:15:31 |
      >| 6. Lycos Network | 5,786 | | 0:09:31 |
      >| 7. GO Network | 5,059 | | 0:17:37 |
      >| 8. AltaVista | 3,577 | | 0:12:21 |
      >| 9. Time Warner | 3,334 | | 0:14:07 |
      >| 10. NBC Internet | 3,001 | | 0:06:37 |
      >| 11. Amazon | 2,891 | | 0:09:15 |
      >| 12. eBay | 2,711 | | 1:16:44 |
      >| 13. About.com | 2,688 | | 0:08:35 |
      >| 14. iWon.com Inc. | 2,391 | | 0:38:37 |
      >| 15. CNET Networks | 2,190 | | 0:06:29 |
      >| 16. ZDNet | 2,095 | | 0:07:43 |
      >| 17. Ask Jeeves | 1,973 | | 0:06:54 |
      >| 18. CNN | 1,913 | | 0:18:15 |
      >| 19. Weather Channel | 1,906 | | 0:12:40 |
      >| 20. The Go2Net Network | 1,785 | | 0:06:46 |
      >| 21. Real Networks | 1,545 | | 0:04:17 |
      >| 22. EarthLink | 1,516 | | 0:10:23 |
      >| 23. InfoSpace | 1,475 | | 0:07:55 |
      >| 24. Mapquest | 1,382 | | 0:08:25 |
      >| 25. AT&T | 1,377 | | 0:13:22 |
      >+---------------------------+----------------+---+---------------------+
      >Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at-work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
      >
      >>> NIELSEN//NETRATINGS: TOP 10 ADVERTISERS
      >May 8-May 14, 2000
      >Top advertisers, ranked by banner impressions, are based on data from BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user's screen.
      >
      >+----------------------------+-------------------+---+-----------+---+---+
      >| Top 10 Advertisers, | | | | | |
      >| At-Home | | | | | |
      >+----------------------------+-------------------+---+-----------+---+---+
      >| Advertiser* | Impressions | | Reach % | | |
      >| | (000) | | | | |
      >| 1. TRUSTe | 478,452 | | 24.6 | | |
      >| 2. ClassMates | 279,168 | | 6.6 | | |
      >| 3. Yahoo! | 161,025 | | 23.9 | | |
      >| 4. Amazon | 124,656 | | 28.7 | | |
      >| 5. America Online | 94,180 | | 24.5 | | |
      >| 6. Next Card | 82,683 | | 20.5 | | |
      >| 7. Microsoft | 80,665 | | 25.8 | | |
      >| 8. iWin | 65,778 | | 4.8 | | |
      >| 9. Ad Council | 62,198 | | 7.8 | | |
      >| 10. Enews | 59,571 | | 12.2 | | |
      >+----------------------------+-------------------+---+-----------+---+---
      >Example: An estimated 59.6 million Enews ad banners were completely loaded on at-home users' computers during the surfing week. These banners were delivered to 12.2 percent or 7.3 million home Internet users.
      >
      >+-------------------------------------+---------------------+-----------+
      >| Top 10 Advertisers, At-Work | | |
      >+-------------------------------------+---------------------+-----------+
      >| Advertiser* | Impressions (000) | Reach % |
      >| 1. TRUSTe | 460,114 | 31.7 |
      >| 2. ClassMates | 365,649 | 9.1 |
      >| 3. Yahoo! | 113,934 | 30.1 |
      >| 4. Amazon | 94,530 | 34.7 |
      >| 5. Datek | 60,515 | 8.9 |
      >| 6. Microsoft | 59,233 | 33.2 |
      >| 7. E*TRADE | 56,473 | 11.1 |
      >| 8. National Discount Brokers | 56,289 | 6.7 |
      >| 9. iWin | 56,214 | 5.5 |
      >| 10. Next Card | 54,608 | 26.9 |
      >+-------------------------------------+---------------------+-----------*Impressions reported include house ads, which are ads that
      > run on an advertiser's own web property.
      >
      >>> NIELSEN//NETRATINGS: TOP TEN AD BANNERS VIEWED
      >May 8-May 14, 2000
      >
      >Top Banners, ranked according to reach percent, are cited from BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.
      >
      >Top 10 Ad Banners Viewed at Home
      >+----------------------------+-------+----------------------------------+
      >| Advertiser* | Reach | Creative |
      >| | % | |
      >+----------------------------+-------+----------------------------------+
      >| 1. Bonzi Software | 6.4 | Warning: Your Internet |
      >| | | Connection Is Not Optimized. |
      >| | | Download InternetBOOST '99 Now! |
      >| 2. Capital One | 4.7 | 0% Intro rate - Fixed 9.9% APR |
      >| | | after October 2000 |
      >| 3. Network Solutions | 4.7 | Get your Web address before |
      >| | | someone else does! |
      >| 4. Capital One | 4.5 | 9.9% Fixed Rate - Not Just |
      >| | | Another Pretty Card |
      >| 5. AuctionWatch | 4.1 | Join AW now and receive a FREE |
      >| | | golden dollar! |
      >| 6. AmeriDebt | 4.1 | Bill Problems? Avoid |
      >| | | Bankruptcy. Get Out of Debt |
      >| | | Now! |
      >| 7. GetSmart | 4.1 | Find a mortgage. On your terms. |
      >| 8. Network Solutions | 3.9 | Want a Web Address? Type it |
      >| | | here! |
      >| 9. Proflowers | 3.9 | Send MOM the FRESHEST FLOWERS |
      >| | | direct from the grower. |
      >| 10. GetSmart | 3.8 | New Home Loans - Refinance - |
      >| | | Debt Consolidation - 2nd |
      >| | | Mortgage |
      >+----------------------------+-------+----------------------------------+
      >
      >
      >Top 10 Ad Banners Viewed at Work
      >+----------------------------+-------+--------------------------------------+
      >| Advertiser* | Reach | Creative |
      >| | % | |
      >+----------------------------+-------+--------------------------------------+
      >| 1. Bonzi Software | 9.6 | Warning: Your Internet Connection Is |
      >| | | Not Optimized. Download |
      >| | | InternetBOOST '99 Now! |
      >| 2. Capital One | 8.5 | 0% Intro rate - Fixed 9.9% APR after |
      >| | | October 2000 |
      >| 3. GetSmart | 7.2 | Find a mortgage. On your terms. |
      >| 4. Network Solutions | 6.9 | Get your Web address before someone |
      >| | | else does! |
      >| 5. Capital One | 6.7 | 9.9% Fixed Rate - Not Just Another |
      >| | | Pretty Card |
      >| 6. GetSmart | 6.4 | Find: Loans for Me |
      >| | | Refinancing - Second Mortgage - Home |
      >| | | Equity Lines - Debt Consolidation |
      >| 7. AuctionWatch | 6 | Join AW now and receive a FREE |
      >| | | golden dollar! |
      >| 8. AmeriDebt | 5.9 | Bill Problems? Avoid Bankruptcy. |
      >| | | Get Out of Debt Now! |
      >| 9. GetSmart | 5.9 | New Home Loans - Refinance - Debt |
      >| | | Consolidation - 2nd Mortgage |
      >| 10. Capital One | 5.5 | Max Credit Limit: $20,000 - Fixed |
      >| | | APR: 9.9% |
      >+----------------------------+-------+--------------------------------------+
      >
      >
      >>> NIELSEN//NETRATINGS: AVERAGE INTERNET USAGE
      >May 8-May 14, 2000
      >
      >Data below represent activity for the average Internet user during the designated weekly period.
      >
      >At-Home
      >+-------------------------------------------+-------------+--------------+
      >| | Current | % Change |
      >| | Week | from Last |
      >| | At-Home | Week |
      >+-------------------------------------------+-------------+--------------+
      >| Number of Sessions per Week | 6 | 0 |
      >| Number of Unique Sites Visited | 5 | 0 |
      >| Page Views per Week | 206 | -1.9 |
      >| Page Views per Surfing Session | 36 | 0 |
      >| Time Spent per Week | 2: 50: 41 | -1.7 |
      >| Time Spent during Surfing Session | 0: 29: 34 | 0.1 |
      >| Duration of a Page viewed | 0: 00: 49 | 0.1 |
      >| Average Click Rate for Top Banners | 0.3 | -9.1 |
      >| Active Internet Universe (actually | 59.5 | -0.5 |
      >| surfed) | million | |
      >| Current Internet Universe Estimate (had | 134.5 | 0.1 |
      >| access, but did not necessarily go | million | |
      >| online) | | |
      >+-------------------------------------------+-------------+--------------+
      >At-Work
      >+-----------------------------------------+---+------------+--------------+
      >| Number of Sessions per Week | | Current | % Change |
      >| | | Week | from Last |
      >| | | At-Work | Week |
      >+-----------------------------------------+---+------------+--------------+
      >| Number of Unique Sites Visited | | 10 | 0 |
      >| Page Views per Week | | 12 | 0 |
      >| Page Views per Surfing Session | | 355 | 0.9 |
      >| Time Spent per Week | | 34 | 0 |
      >| Time Spent during Surfing Session | | 5: 23: 13 | 1.1 |
      >| Duration of a Page viewed | | 0: 31: 19 | 1.7 |
      >| Average Click Rate for Top Banners | | 0: 00: 55 | 1.7 |
      >| Active Internet Universe (actually | | 0.22 | 29.4 |
      >| surfed) | | | |
      >| Current Internet Universe Estimate (had | | 29.1 | -0.3 |
      >| access, but did not necessarily go | | million | |
      >| online) | | | |
      >| | | 36.2 | 0.6 |
      >| | | million | |
      >+-----------------------------------------+---+------------+--------------+
      >
      >About Nielsen//NetRatings
      >Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 55,000 panel members in the United States. The U.S. panel sample consists of 49,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of nearly 90,000 people.
      >
      >Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behavior, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.
      > ###
      >
      >
      >
      Regards,


      Jim Rink
      Senior Contributing Editor

      ///////////////////////////////////////////////////////////////////////////

      AAA Michigan, 1 Auto Club Drive,
      Dearborn MI 48126

      (313) 336-1513 voice (313) 336-0986 fax

      pr@... userg@...
      http://www.aaamich.com http://www.jimrink.com

      ///////////////////////////////////////////////////////////////////////////

      PRBytes Web page: http://www.jimrink.com/cmc.html

      "Not all that is gold does glitter..."
    Your message has been successfully submitted and would be delivered to recipients shortly.