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The WWW as a communications tool

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  • Jim Rink
    The World Wide Web As A Communications Tool: PR Practitioner Perspectives Practitioners believe a Web site symbolizes an organization s competitiveness,
    Message 1 of 1 , Mar 28, 2000
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      The World Wide Web As A Communications Tool:
      PR Practitioner Perspectives

      Practitioners believe a Web
      site symbolizes an organization's competitiveness, enhances an organization's
      image, and increases their personal sense of professionalism. However, they
      often have responsibility for a Web site without additional resources to
      maintain it, and do not see it as a high priority on their to-do list.


      http://list.msu.edu/cgi-bin/wa?A2=ind9909b&L=aejmc&F=&S=&P=6281


      Regards,


      Jim Rink
      Senior Contributing Editor

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