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  • Jim Rink
    From Web Marketing Today: 1. PRESS RELEASES. I think for the money, press releases can be a rather effective way of exponentially multiplying one s marketing
    Message 1 of 1 , Mar 2, 2000
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      From Web Marketing Today:

      1. PRESS RELEASES. I think for the money, press releases can be a
      rather effective way of exponentially multiplying one's marketing
      message by means of others' communication networks and resources.
      One release, sent to 100 newspapers, could be viewed by hundreds
      of thousands of readers. I ordered XpressPress.com's $225
      "Distribution Circuits" offer
      (http://www.interferenza.net/xpresspress/al/affiliates.cgi?112)
      that sent my release to about 825 editors and writers who
      voluntarily subscribe to their news release distribution service
      -- and therefore aren't as likely to delete it unread. It's hard
      to evaluate my results so far. My first release announcing the
      "debut" of a new service probably wasn't too compelling, and it's
      hard to see a specific traffic "bump" as a result. Also, articles
      may not all be coming out immediately; it may work like a time-
      release capsule. But I'm not going to give up that easily. I have
      a couple more "events" planned that I'll feature in news releases.
      You'll see some free news release submission services in our Web
      Marketing Info Center. http://www.wilsonweb.com/webmarket/pr.htm

      Regards,


      Jim Rink
      Senior Contributing Editor

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